Wie würden Sie mit einer Situation umgehen, in der ein Influencer unerwartet seine Quoten mitten in der Kampagne erhöht?

The importance of having a fully executed contract that lays out the terms and conditions including all aspects of deliverables is paramount to any talent brand deal. An influencer or manager that tries to change the deal after acceptance of the contract or deal memo would have a very short relationship with any marketing or advertising agency for any future deal. Alway read the fine print and additional terms and conditions clause and make sure all pagers are initialed and executed correctly before starting the activation

If an influencer unexpectedly increases their rates mid-campaign, I would first acknowledge their worth and express appreciation for their work. Then, I would calmly discuss the agreed-upon contract and scope of work, reiterating the original terms. If possible, I would attempt to negotiate a compromise, such as phasing in the rate increase or adjusting the scope of work. If negotiations fail, I would assess the campaign's performance and consider alternatives, like finding a new influencer or reallocating budget to other marketing channels. Transparency, open communication, and adaptability are key in resolving such situations.

Influencers will bump up their rates mid-campaign only if brands or agencies ask for extra deliverables. In those cases, it’s entirely fair for them to ask for more fee. To avoid any nasty surprises, absolutely make sure to clearly negotiate & outline deliverables and have binding contracts from the start. This protects everyone! If you ever need more from them later, be prepared to pay up. Getting creators on board early & clearly explaining the campaign goals helps them understand what’s needed and they can charge fairly from the get-go.

Both parties should have a strong agreement in place before the campaign even started. If an influencer is increasing their rates, it's likely the brand has asked to increase deliverables.

To protect your brand upfront in the contract to prevent the headaches from mid-campaign rate changes by influencer by including “Rate Change Prohibition Clause" in contracts. This ensures compensation terms are fixed throughout the campaign. Any request for rate increases will be considered a breach of contract, allowing you to terminate the agreement without payment, refuse compensation for work done, and withhold reimbursements. This clause is vital for maintaining budget control and avoiding unexpected costs when working with influencers and should be reviewed and signed with them (and their agency if applicable) on the front-end and discussed in the vetting process as well.

Apply the "Value-Added Negotiation" approach: 1. Acknowledge the influencer's request professionally 2. Reaffirm the original agreement and its importance 3. Ask about reasons for the increase (e.g., audience growth, new metrics) 4. Propose alternative value exchanges: - Extended collaboration period - First right of refusal for future campaigns - Cross-promotion on your brand's channels - Exclusive product testing opportunities 5. If agreeing to an increase, tie it to specific, measurable performance targets Remember: Creative solutions often yield better long-term partnerships than purely financial negotiations.

Negotiating with influencers requires a strategic balance between value and budget. Here are some insights to enhance your approach: - Understand Influencer Value: Recognize the unique value each influencer brings beyond just their rates. - Build Long-Term Relationships: Foster ongoing partnerships for mutual growth, rather than one-off transactions. - Leverage Data: Use performance metrics to justify your budget constraints and negotiate effectively. - Explore Creative Deliverables: Consider non-monetary incentives, like exclusive access or co-branded content, to enhance appeal. In influencer marketing, flexibility and mutual respect can lead to fruitful collaborations. Let's get it!

Working with a trusted talent manager or media buying agency can help protect brands against these unpleasant "suprises". They should be able to guide the creator's needs and negotiations, including enforcing the industry standards that the creators need to follow. Rate changes after a clear contract has been signed are not acceptable, so any talent manager who allows their clients to make such demands is simply not doing their job.

This is why influencer contracts need to be as detailed as possible. Always have very exact deliverables, posting dates and all relevant information in the contract. If it is clear in the contract, you shouldn't have any issues mid-partnership. If you add new deliverables, you need to discuss it with the influencer and fairly compensate them for the extra work, of course.