Wie würden Sie mit widersprüchlichen kreativen Visionen mit einem Influencer während einer Kampagnenzusammenarbeit umgehen?

Before you start working with someone famous, make sure you both want the same things. Talk about what you want to do and how it fits with what the famous person wants to do. This helps you both understand what you're trying to do and make decisions together.

Imagine you and the influencer are both trying to drive the same car, but one wants to go left, and the other wants to go right. First, align goals to ensure you're both headed in the same direction. Have an open dialogue to understand each other's vision, then find a compromise that works for both.

You really should incentivize the influencer to deliver against your desired business outcomes and that should ensure you're aligned on goals. Also, be flexible in how the influencer achieves the desired outcome since each influencer has an original voice and approach and having them communicate to their audience with authenticity will positively add to engagement and results.

Ask them to introduce their creativity in their own way without any pressure and they'll start giving you their best, thus, the negative scenario will turn positivve.

Key Strategies for Effective Dialogue: Early and Frequent Communication: Establish open communication channels from the outset. Regular check-ins and discussions can prevent misunderstandings and conflicts from escalating. Active Listening: Encourage both parties to fully express their ideas and perspectives. This involves paying close attention to the influencer's viewpoint without interrupting. Empathy and Understanding: Attempt to see the situation from the influencer's perspective. Understanding their motivations and goals can help bridge the gap. Mutual Respect: Treat the influencer as a partner, not just a spokesperson. Respect their creative input and expertise.

It's important to be honest and open with the person you're working with. Listen to what they think and tell them what you think. They know their fans really well, so listen to their ideas. Working together like this can help you come up with really good ideas that you both like.

Maintain an open dialogue to address any conflicting creative visions. Encourage honest and respectful communication where both sides can voice their ideas. Active listening often leads to innovative solutions that blend your expertise with the influencer’s unique style, resulting in a more authentic campaign.

Doing frequent conversations is important to avoid misunderstandings and conflicts. It is also important to look at the influencer's perspective, as they likely have a deep understanding of their audience’s preferences and engagement patterns. Influencers often understand which types of content, hooks, and elements give them most engagement due to their experience. Make logical decisions based on facts, but ultimately the final decision must be based on what is most beneficial for the brand

The beauty of digital marketing is that you can test multiple options. Rather than debating right vs wrong, or better vs worse, test both approaches and judge them based on real results. You may even find that both work well (or perhaps each works better with a different audience). As long as the options are representative of the brand, launch them, learn from results and improve accordingly.

Sometimes, you need to meet in the middle. Decide what's really important and what can be changed. Work together to find a way to keep both your ideas happy. This makes sure that the ad is good and that the famous person is happy too.

Compromise wisely by distinguishing between non-negotiable aspects and flexible elements of the campaign. Work with the influencer to find common ground where both the brand’s identity and the influencer’s creative expression are respected. This balance ensures an effective campaign that honors both parties' contributions.

I think two pilot tests are required before running the main campaign. One pertaining to the directions of the influencer, and other aligned with the mission of the marketer. Then the results may be compared. After that the best option may be chosen.

Understanding the Importance of Compromise Recognize Mutual Benefits: Compromise can strengthen the relationship between the brand and the influencer. Prioritize Campaign Goals: Ensure that any compromise aligns with the overall campaign objectives. Effective Compromise Techniques Identify Core Elements: Determine the essential components of the creative vision for both parties. Rank Priorities: Prioritize the elements of the creative vision to identify areas for potential compromise. Offer Alternatives: Suggest alternative options that can meet the needs of both parties.

Key Strategies for Creative Flexibility: Embrace Diversity: Recognize that different perspectives can lead to fresh and exciting ideas. Experimentation: Encourage trying new concepts and approaches to find the best fit. Iterative Process: View the creative process as an ongoing evolution, allowing for adjustments and improvements. Open-mindedness: Be receptive to new ideas and willing to step outside your comfort zone. Collaborative Brainstorming: Work together with the influencer to generate creative solutions.

Don't be afraid to change your plans. Let the famous person help you come up with new ideas. This can make your ad even better and more interesting. Trust what they think and let them help you make it great.

Embrace creative flexibility to resolve conflicts. Instead of sticking rigidly to a predetermined concept, let the campaign evolve with the influencer’s input. This adaptive approach can lead to unexpected, yet resonant content that still meets campaign objectives, fostering a more dynamic and successful collaboration.

Being flexible with your creative approach can lead to unexpected and innovative outcomes. Trust the influencer’s expertise and allow them some creative freedom to interpret the campaign in a way that resonates with their audience. Influencers often have a deep understanding of what works with their followers, so their insights can be invaluable. While it’s important to maintain brand consistency, being open to new ideas and approaches can enhance the campaign’s authenticity and effectiveness. Creative flexibility not only strengthens the collaboration but also allows the campaign to benefit from the influencer’s unique voice.

Allow synergy to happen. Combining elements from both your and the influencer’s creative visions can result in innovative content. By remaining flexible, you can blend ideas to create something fresh, compelling, and win/win. Too much compromise might unintentionally reinforce the idea that the influencer's vision takes precedence over your strategic objectives. This could lead to a power imbalance where the campaign’s direction becomes too reactive to the influencer's preferences, rather than strategically aligned with the brand’s identity. In seeking to please and adapt, you may end up sacrificing the distinctiveness of your campaign. It’s crucial to strike a balance between being adaptable and maintaining a strong, clear vision.

Had a hilarious moment when an influencer wanted a rainbow backdrop for a winter campaign! I navigated by being flexible, educating them on the brand’s vision, and guiding them to a middle ground. It's all about balancing their creativity with our goals.

Sometimes influencers might not fully grasp the strategic considerations behind certain ad choices. It’s your role to educate and guide them through the reasoning behind specific campaign elements. By sharing this knowledge, you help the influencer see the bigger picture, making them more willing to blend their vision with yours.

Sometimes, creative differences stem from a lack of understanding of the brand’s values or the campaign’s strategic objectives. Take the time to educate the influencer about the brand’s history, core values, and the rationale behind the campaign’s creative direction. Providing this context can help the influencer better align their content with the brand’s identity. Offer guidance on how to incorporate key brand elements into their creative process without stifling their creativity. This educational approach fosters a deeper connection between the influencer and the brand, leading to more aligned and impactful content.

One thing i have found helpful is Effective communication uncharacterised with ego or "Mr or Mrs Know it all",show that you are willing to learn before giving the necessary guide through educating but then i feel it should be called "Effective Communication and guide" not witstanding i worked with an NGO know as Breeding New Minds (BNM) with a key influencer who felt her dicision was ultimate,did not fully understand how soliciting for funds to help zara with her operation works,she felt as an influncer,her influnces will generate income. But as an SEO Expert and Digital analyst i made her understand our Videos need to touch emotions to generate the needed traffic and in turn generate traffic this lead to generate 5m as to 2m needed.

Reflect if you have the right influencer, if you are determined this is the right person then you have to ask where the difference is really coming from. Sometimes the difference is the influencer has a better understanding of the audience then we do, and instead of insisting on our opinion can we work together to create a solution that incorporates our goals and the influencers audience.

Use each campaign as a learning experience to refine your approach to future collaborations. Reflect on what worked and where friction occurred. This ongoing reflection helps you develop a stronger strategy for integrating creative visions in future projects, leading to more successful and harmonious campaigns.

In the advertising and marketing space, I think it’s important to take time to reflect and improve on campaigns. When the team is small, reflecting on campaigns can be difficult when one campaign, creative concept, or event comes one after another.

Em cada conflito existe a oportunidade de aprendizado e adaptação. Portanto temos que agir com serenidade e sabedoria nos diálogos de ajustes para alcançar metas.