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I've faced similar resistance, and what worked for me was showing the direct impact on usability for all users, not just those with disabilities. I ran A/B tests and user feedback sessions to prove that accessibility features improved overall user experience. Once the team saw the data, they were more open to making changes. It’s not about convincing them - its about showing them.
Teams can benefit from education on the legal and ethical implications of accessibility. Demonstrate how accessibility benefits all users, not just those with disabilities (curb cuts is a great, tangible example). Provide training on accessible design principles and techniques. Integrate accessibility testing into the regular development workflow. Share success stories of companies benefiting from accessible design. Involve team members in user testing sessions with diverse participants. Highlight the potential market expansion through accessible products. Establish clear accessibility guidelines and make them part of project requirements. Recognize and reward team members who champion accessibility efforts throughout the process.