Was sind die effektivsten Kennzahlen für E-Commerce-Unternehmen mit internationalen Verkäufen?

For businesses venturing into international markets, key metrics include Global Conversion Rate, International Traffic Sources, Localization Effectiveness (engagement metrics in localized content vs. non-localized), Cross-border Payment Success Rates, and Shipping & Logistics Performance (delivery times, costs, and customer satisfaction rates).

Most Important Factors in Cross Border ecommerce: 1. Category - Avoid fashion and jewellery - it has approx 20% returns due size and fit issues which adds the return logistics cost which is killing 2. Certain countries like India consider cross border own sale return as an import so you pay double tax - So prefer selling non-returnable categories like beauty, Food, Home and Kitchen 3. Logistics costs- Try to sell low-weight products the get effective margins 4. Target Markets after identifying demand- So first start with Amazon Global, see the demand and then move to FBA or D2C 5. Compliances- Certain countries are really strict of compliance, and countries in SEA are manageable on self declarations Want to know more details DM me

When gauging international E-Commerce success, metrics like Conversion Rate by Country, Average Order Value (AOV) per Region, Customer Acquisition Cost (CAC) by Market, and Cross-Border Sales Growth are pivotal. Additionally, tracking Localization Effectiveness through metrics such as Language Preference and Currency Conversion Rate offers insights into user experience. Finally, Monitoring Duty and Tax Compliance ensures regulatory adherence, enhancing global reputation and customer trust.

Currency conversion rate serves as a barometer for E-Commerce businesses navigating the complexities of international sales. By understanding this metric, businesses gain insight into the dynamic interplay between exchange rates and financial performance. This perspective empowers them to proactively adapt pricing strategies, optimize cash flow management, and implement effective hedging mechanisms to weather the storms of currency volatility. In essence, currency conversion rate transcends mere numbers; it embodies the strategic foresight and agility necessary for sustainable growth and competitive advantage in the global marketplace.

Currency conversion rate serves as a barometer for E-Commerce businesses navigating the complexities of international sales. By understanding this metric, businesses gain insight into the dynamic interplay between exchange rates and financial performance. This perspective empowers them to proactively adapt pricing strategies, optimize cash flow management, and implement effective hedging mechanisms to weather the storms of currency volatility. In essence, currency conversion rate transcends mere numbers; it embodies the strategic foresight and agility necessary for sustainable growth and competitive advantage in the global marketplace.

International shipping rates are pivotal for maintaining competitiveness in global markets. It's crucial to consider not only the direct costs but also indirect expenses such as insurance and customs brokerage fees. Leveraging volume discounts from carriers or using a mix of international shipping options can optimize costs. Additionally, understanding regional trade agreements can uncover opportunities for reduced tariffs, further impacting the bottom line and customer satisfaction.

International shipping rates are one of the most important pain points for almost all the e-commerce merchants we work with. Many do not enter into international markets, just because of the exorbitant shipping costs. Customers do not want to pay very high costs for shipping. Some shipping companies (especially in the USA) has discounted shipping rates, and some charge flat. You can invite competing offers. If you can control the shipping cost then you can be very profitable in International market.

Analyser le taux de retour par pays est important. Toutefois, pour bien analyser cette data, assurez-vous que les conditions de retours sont identiques dans vos différents pays, et gardez en tête que les comportements d’achats peuvent être très différents selon les pays et les cibles clients. Dans certains pays comme l’Allemagne, il est très fréquent de commander un même vêtement dans plusieurs tailles pour essayer chez soi et les taux de retours sont traditionnellement bien plus élevés qu’en France. De même, les jeunes générations sont plus enclines à retourner les produits que les cibles seniors.

Increasing Customer lifetime value (CLV) is crucial in eCommerce due to the high cost of acquiring new customers versus retaining existing ones. Tools like Klaviyo aid in capturing customer data. Using the data to allows you to have a more personalized marketing strategy that boosts loyalty over the long run. This targeted approach enhances engagement and increases CLV.

I would like to add here a few basic things also required when we are planning for cross country 1) 7 P 2) local low 3) customer personal It's changed a lot.

The top metrics to consider are: 1. CLTV & CAC 2. Cross-border shipping & return rate 3. Margins - Gross & Net The first metric helps determine at what cost you are acquiring a customer and what value you expect from the acquisition. The second gives you an idea of how much you will be spending on logistics The third helps determine how you are bleeding to make a sale.