Sie führen Tarifverhandlungen mit Influencern. Wie stellen Sie sicher, dass positive Beziehungen intakt bleiben?

First, know your influencers and evaluate their ROI for your business and how they comply with your core values first and then goals. The next step is to ask for a rate card which should be the base for your negotiations. Once you know the numericals you can start the deal talk and take things further, you might end up agreeing on a barter deal of services or goods rather than money. Open conversation and being friendly and honest always score best with influencers. Adding to that you need to be very precise and committed to the payment terms agreed on to set a great repertoire.

Maintain open communication, offer fair compensation, and acknowledge their value. Show appreciation for their work, be transparent about budgets, and find mutually beneficial terms. Prioritize respect and professionalism, and be willing to compromise. Regularly follow up and provide feedback to build trust and long-term partnerships.

At Adfocate we always respect the relationship between influencers and clients, make sure there will be a win-win situation among 3 parties. Always stay in mind our objective to create best social content with positive feedback and bring awareness to the brand. Understand and respect their concerns. Be transparent about the collaboration terms and budget to work out the best influencer marketing strategy. Follow up with clients and influencers after the project is done and review for improvement every time.

As an influencer marketing manager overseeing more than 200 influencers in Romania and Hungary, I’ve learned that building and maintaining friendly relationships is crucial. Good communication skills are essential for balancing a positive, personable interaction with a professional approach.

Value is really subjective. How a brand can benefit from contents created from a KOL may be over or under estimated. And viceversa. A clear communication to set boundaries on both sides comes first, keeping in mind that collaboration will be successful when and if it’s a win-win

One crucial aspect of influencer marketing is clarifying the budget from the very beginning. When announcing a campaign to your influencer network, it's essential to include at least an estimated payout, if not the exact amount. This practice helps in several ways. First, it saves time by attracting only those influencers who are comfortable with the budget, especially for low-budget campaigns. This way, you receive appropriate leads and avoid the effort of extensive scrutiny. Additionally, it prevents wasting influencers' time, thereby preserving and fostering positive relationships.

Know your budget before negotiating to avoid unsustainable commitments. Be upfront with influencers about what you can afford. For example, if cash is tight, offer product gifts or performance bonuses. This honesty fosters trust and shows you value their work within your means. Creative compensation can also make your offer more appealing, demonstrating flexibility and respect for their contribution.

It's important to set a clear budget from the start. Be transparent about your financial limits and communicate openly about what you can offer. This honesty helps manage expectations and shows respect for their time and effort.

Conheça seu orçamento e trabalhe dentro dele, explore as possibilidades baseando-se em números, engajamento, aptidão, comunicação e etc. E muito além do valor, feedbacks, presentes, apreciação, tudo isso deve ser levado em conta durante a ação.

El valor del influencer lo pone el propio influencer. Podemos intentar conseguir un acuerdo beneficioso pero respetando las horas de trabajo. Por otro lado, hay influencer que inflan demasiado su fee y es imposible para la marca conseguir retorno. Hay que valorar cuánto se le paga y cómo lo vamos a retornar. La mayoría de las veces es simple contenido UGC y no compensa un fee, solo pagar en especie. Los costes de grandes influs se han quedado al alcance de multinacionales

Exatamente!!! Seja autêntico cada influencer é único. Eu sou influenciadora e muitas vezes eu recebo e-mail das marcas no automático e na maioria das vezes eu gostaria de trabalhar com as marcas porém tem que ser feito de forma autentica! Cada influenciador trabalha de uma forma e sabe realmente o conteúdo que que os seguidores gostam e vão consumir. Por isso é tão importante alinhar com a marca e as marcas ter mais espaço para o autêntico e não um padrão! Ser autêntico faz muito diferença nesse universo de copia que vivemos.

Flexibility in negotiations can lead to more fruitful partnerships. At Tru, we offer creative solutions that benefit both parties. For instance, we once proposed a long-term partnership and additional exposure through our brand’s channels as part of the compensation. This approach made the offer more attractive and fostered a collaborative relationship. By being open to different forms of compensation, we created a win-win situation where the influencer felt valued and we secured their commitment to our campaign, enhancing the overall outcome.

While sticking to your budget, embrace creative solutions. Offer long-term partnerships or extra exposure through your brand’s channels. For instance, promise to feature the influencer on your website or social media. This added value can make your offer more appealing and foster a collaborative relationship. The goal is a win-win partnership where both parties feel appreciated and satisfied.

When negotiating with influencers, being flexible is key. Show willingness to negotiate and find a middle ground that works for both parties.

Comunique-se unicamente, cada um deles é diferente, cada um tem uma proposta e uma comunicação diferente. É necessário criar uma amizade, uma linha de comunicação para entender e trabalhar na oferta. Sem e-mails automáticos ou convites padrões. Seja autêntico no convite e na sua chamada para os influenciadores.

I always strive to bridge the gap between influencer and the client's vision, ensuring both parties are happy. I transparently communicate to the influencer that this brand's current budget doesn't allow for a higher price. I emphasize that this can be a pilot video, a starting point for a long-term collaboration. By analyzing the influencer's metrics after this initial video, we can accurately assess its value and determine the possibility of increasing the budget.

Clear communication is KEY!!! Be open and transparent about your expectations, budget, and goals. Listen to their needs and concerns, and address them honestly. This ensures both parties understand each other and can work towards a fair agreement.

Be transparent about your budget constraints and the value you see in their partnership. Honesty builds trust and sets the foundation for a positive relationship. Clearly outline deliverables, timelines, and any other relevant details in a contract or agreement. This helps prevent misunderstandings and ensures both parties are on the same page.

Ensure a seamless negotiation by being transparent from the start. Outline your campaign goals, content expectations, and deadlines clearly. For example, specify you need three Instagram posts and two stories over a month. This avoids future conflicts and sets clear guidelines. Also, listen to the influencer’s needs and concerns. This two-way communication fosters mutual understanding and leads to more agreeable terms.

Briefings claros são essenciais para que influenciadores possam trabalhar no melhor conteúdo e acertar na divulgação. Se você não tem briefing, não pode cobrar por entendimento.

Focus on building a rapport. Start by showing genuine interest in their work and appreciating their unique style. Engage in friendly conversations and building a personal connection with them. This helps in building a long term partnership.

Exatamente!!! Seja autêntico cada influencer é único. Eu sou influenciadora e muitas vezes eu recebo e-mail das marcas no automático e na maioria das vezes eu gostaria de trabalhar com as marcas porém tem que ser feito de forma autentica! Cada influenciador trabalha de uma forma e sabe realmente o conteúdo que que os seguidores gostam e vão consumir. Por isso é tão importante alinhar com a marca e as marcas ter mais espaço para o autêntico e não um padrão! Ser autêntico faz muito diferença nesse universo de copia que vivemos.

Think long-term with influencers. Go beyond deals by genuinely engaging with their content and showing real interest in their work. For example, comment on their posts and share their successes. Make interactions personal and make them feel like a vital part of your team. This effort builds strong relationships, paving the way for smooth negotiations and creating loyal brand advocates.

Cada um deles dispensa tempo, vontade e motivação. Por isso devem ser valorizados com feedbacks construtivos, bate-papos e suporte necessário.

Once an agreement is reached, maintain regular communication and provide any support or resources promised. This demonstrates reliability and commitment to the partnership.

Always follow up with a thank you, no matter the outcome. If you reached an agreement, express your excitement and recap the terms. If not, thank them for their time and show interest in future opportunities. For example, send a thoughtful email appreciating their effort and expressing hope for future collaboration. This leaves a positive impression and keeps the door open for future partnerships.

To ensure positive relationships during rate negotiations with influencers, prioritize transparency and fairness. Clearly communicate expectations and value propositions. Listen actively to their needs and concerns. Offer flexibility where possible and show appreciation for their contributions. Maintain regular communication to build trust and mutual understanding throughout the negotiation process.

Navigating Rate Negotiations with Influencers: Transparency: Be transparent about budget constraints and campaign goals from the outset. Value Proposition: Emphasize the value of the collaboration and how it aligns with the influencer’s audience. Fair Compensation: Offer competitive rates based on industry standards and the influencer’s reach and engagement. Flexibility: Be open to negotiation and consider non-monetary incentives or added benefits. Relationship Building: Prioritize building a long-term partnership based on mutual respect and trust.