Sie haben Probleme mit einem Sponsor, der ermäßigte Preise verlangt. Wie können Sie Ihren Sponsoring-Wert erhalten?

Struggling with conferences and discounted sponsorships. My advice hold firm. What you bring to the conference is of value and the work a non-profit does brings immense value. Do not offer discounts just because you are a non-profit. Your work is valuable and your contribution is worthwhile. Afterall you are a business, just with a different motivation.

Dealing with a sponsor demanding discounted rates can be challenging. It's important to maintain the value of your sponsorship while addressing their concerns. Start by emphasizing the unique benefits and exposure your event provides. Highlight past successes, attendee demographics, and engagement metrics to demonstrate the value they receive. Offer alternative solutions such as customized sponsorship packages that fit their budget without significantly reducing rates. If a discount is unavoidable, negotiate a smaller reduction in exchange for a longer-term commitment or additional sponsorship opportunities in future events.

Highlight unique benefits nd exposure your sponsorship offers, by using data and case studies to demonstrate your previous successes and the tangible ROI sponsors can expect. Tailor your sponsorship packages to align with the sponsor’s specific goals and needs, offering unique and customized options can make your proposal more appealing Also ensure that your sponsorship packages include clear, measurable benefits. This could be in the form of brand visibility, audience engagement, or specific marketing metrics; by focusing on these strategies, you can maintain the value of your sponsorships and build stronger, more mutually beneficial partnerships.

Hay épocas en las que es más difícil que los márgenes del patrocinador/a de la conferencia se mantengan por diversos factores. Es bueno en estos casos saber entender su punto de vista y sin perder valor como conferencista, proponer algunas soluciones como puede ser una conferencia de menos tiempo, para no tener que rebajar la tarifa, mirar de reducir costes en viajes, hoteles, comidas... o rebajar algo la tarifa a cambio de un mayor volumen de conferencias.

Show Them The Way Showing how your product is different (and better) than a competitor's product is a foundational step to showing value. Yet, the true value is added when you can then teach and explain how the execution will work.

Custom packaging means that the packaging is designed around your product to make it fit perfectly rather than choosing a ready-made packaging that the product might fit into.

Understanding the Meaning of Long Term Agreements Long term agreements are formal contracts between two or more parties that establish the terms and conditions of their relationship over an extended period.

I found it helpful to inform the sponsor of the need for the funding and how it would benefit others. In the nonprofit sector, sponsorships often bring value to people in need. Once the sponsor saw who would benefit, they increased the level of their partnership. In general, I recommend adding custom options for sponsors, and promotion and thanks for their contribution. Don't forget sponsors are people too, and many commented to me that people treated them only as a source of income, and not as people. Sponsors appreciate time spent getting to know them as people and remembering details about them. If you have meaningful conversations with sponsors, rather than ask to reduce costs, they may willingly increase their investment in you.

Additional extra benefits to the existing package without changing the price would be nice and a win win situation, it gives you not compromising the sponsorship rates

Clearly outline the benefits and value that the sponsor will receive by partnering with you. Offer a customized sponsorship package that aligns with the sponsor's specific goals and budget constraints. Provide data and metrics that demonstrate the return on investment (ROI) that previous sponsors have achieved through their partnership with you. Instead of simply offering discounts, negotiate strategically with the sponsor. Help the sponsor understand the long-term benefits of investing in a full-value sponsorship rather than seeking short-term discounts. Throughout the negotiation process, maintain a professional and collaborative attitude.