Hier erfahren Sie, wie Sie als Führungskraft Ihre Marketingaktivitäten an den allgemeinen Geschäftszielen ausrichten können.

As an executive , I should define clear specific objectives to my agency like revenue growth or clients retention. Also I should make sure that my objectives are measurable using data.

Marketing and operations must ALWAYS be aligned. Marketing communicates the brand promise and operations delivers the brand promise. When operations fails to deliver as promised you’ve over-promised and created negative brand perception. When you underpromise to the market what operations is delivering, you’re leaving money on the table. Neither option is good for the brand.

Instead of just setting goals, prioritise defining your strategy. If you are solely responsible for your company's strategy, take the time to ensure you can articulate it to everyone who needs to know. If you are not responsible for the strategy, ensure those who are have communicated it clearly to everyone who needs to know. Who should be informed about the strategy? In my view, everyone in the company should be aware of it.

Aligning Marketing Ops with Business Goals Define clear objectives: SMART goals, communicate. Regular reviews: Assess, identify gaps, adjust. Collaboration: Cross-functional teams, clear communication. Data-driven decisions: Use data, track KPIs. Empower team: Resources, innovation. By following these strategies, you can align marketing operations and drive business success.

Defina Metas Claras e Mensuráveis: As metas de marketing devem ser específicas, mensuráveis, alcançáveis, relevantes e com prazo definido (SMART). Por exemplo, aumentar o número de leads qualificados em 10% até o final do ano. Comunique a Visão e os Objetivos da Empresa: Certifique-se de que toda a equipe de marketing compreenda a visão e os objetivos gerais da empresa. Isso ajuda a alinhar as campanhas e iniciativas de marketing com as metas de negócios1. Integre Marketing e Vendas: Trabalhe em estreita colaboração com a equipe de vendas para garantir que as estratégias de marketing estejam gerando leads de qualidade que podem ser convertidos em clientes. Isso pode incluir reuniões regulares e o uso de um CRM compartilhado

Some practical steps we implemented at our agency Campaign optimization Performance tracking A/B testing Clients weekly reporting By embedding data in our daily operations, we increase campaign effectiveness and drive better business results

Marketing data should be reviewed daily/weekly/monthly to identify trends early and adjust accordingly. Things move too fast not to do so. And confine your data analysis to 3-5 KPIs. The impact on the business resides in customer transactions, total sales and transaction average trends. Everything else is nice to know but really has more impact on marketing than the overall business

Spend time on your data; it should never be an afterthought. In today's world, marketing is a data-driven sector. If you lack the tools or talent to understand your data, you won't be able to run effective campaigns at scale.

Agile isn't limited to software development—it’s equally valuable in marketing. The three core aspects of Agile methodology—transparency, inspection, and adaptability—enable marketing teams to deliver value more efficiently and respond to changes swiftly.".