Hier erfahren Sie, wie Sie Ihre Fähigkeiten maximieren können, indem Sie sich als Produktvermarkter in verschiedenen Marketingbereichen weiterbilden.

Use keyword research tools like SEMRush in the beginning stages of your product planning lifecycles — not just when it’s time to make sales. By seeing what the world is already searching for, you’re constructing your product launch to solve existing problems. And that’s going to make selling a lot more easy for your marketing and sales teams.

The simple phenomenon of a product being made for a vast majority of market is something that is understood. However, we often forget the fact that whatever the product maybe, there is an existing market for it somewhere. The best example that I personally can think of is a battery charger for phones. Not too long ago, there were battery chargers for phones that had a removable battery. The idea was that you can buy an extra battery and keep it charged for emergencies. It was not needed, it was not a requirement. But the seed of idea that "You might need it" was sowed into the minds of the general public. If a certain product is made keeping this in mind. The sole purpose would remain in check that the right audience is met.

Um treinamento holístico em gestão de produtos para profissionais de marketing deve integrar aspectos técnicos e humanos, incluindo análise de mercado, desenvolvimento de produtos, estratégias de comunicação e vendas, além de habilidades interpessoais como liderança, empatia e colaboração. Use métodos interativos, estudos de caso reais e sessões de feedback para engajar os participantes e fomentar uma visão ampla e integrada do ciclo de vida do produto.

El uso de herramientas de investigación de palabras clave como SEMRush desde las etapas iniciales de planificación del producto ayuda a crear lanzamientos que resuelvan problemas existentes, facilitando la labor de los equipos de marketing y ventas.

Dive into Google Analytics and other tools. Analyze metrics to understand user behavior and campaign effectiveness, guiding strategic decisions.

In today's data-driven market, understanding how to extract and utilize data in the marketing mix is crucial for long-term success. This process begins in the early product development stages and continues throughout the product's lifecycle. Using A/B testing, you can further refine your marketing message, UX, sales process, and more. With the vast amount of data available, decisions no longer have to be based on hunches or assumptions. A solid understanding of data analytics enables us to protect our investors and maximize ROI.

Sumérgete en Google Analytics y otras herramientas. Analiza métricas para entender el comportamiento del usuario y la efectividad de las campañas, guiando decisiones estratégicas.

Far too often, marketers think of copywriting in terms of writing calls-to-action and landing pages, and not don’t spend enough on the fundamentals: first, understanding the audience deeply — what are their aspirations? What makes them tick? And secondly, the narrative of your product. What’s the founding story or “unique process story” that creates a connection to your audience and differentiates you from the competition? ChatGPT can write calls to action. But only you can deeply understand your audience on a human level, and craft a narrative that resonates with them.

Learn to write clear, concise, and engaging content that aligns with your brand's voice. This expertise enhances all marketing materials, from email campaigns to product descriptions, making your communications more impactful and driving better results.

Copywriting is vital in UX, enhancing user experience, building trust, and boosting conversions. It guides users intuitively, making interactions enjoyable and persuasive. To improve your copy, use customer feedback for insights, demo descriptions to highlight key features, and user reviews for authentic language. Marketing analytics data refines your messaging, and competitive analysis inspires improvements.

Es fundamental entender profundamente a tu audiencia y crear una narrativa que conecte y diferencie tu producto. ChatGPT puede ayudar con llamadas a la acción, pero solo tú puedes comprender y resonar con tu audiencia a nivel humano.

A basic understanding of design principles is invaluable for product marketers. It enhances communication with designers and ensures visual elements align with your messaging. Knowing how to choose the right imagery, layout, and typography can significantly improve the impact of your marketing materials. This knowledge helps create cohesive, visually appealing campaigns that effectively capture attention and convey your brand's message, ultimately boosting the effectiveness of your marketing efforts.

Una comprensión básica de los principios de diseño es invaluable. Mejora la comunicación con diseñadores y asegura que los elementos visuales se alineen con tu mensaje, mejorando el impacto de los materiales de marketing.

Social media mastery is essential for product marketers. It offers dynamic engagement and brand promotion opportunities. Creating engaging content, utilizing analytics for performance tracking, and staying updated with platform trends are crucial. These skills enhance your ability to reach a broader audience and build brand loyalty. Leveraging social media effectively maximizes its potential in your marketing strategy, making it a powerful tool for driving product success and customer connection.

Social media is a powerful tool for engaging customers and promoting products. Mastering social media marketing can extend your reach and build brand loyalty. Focus on creating engaging content, using analytics to track performance, and staying updated with the latest platform features and trends. This expertise will enable you to leverage social media fully in your product marketing strategy, maximizing its potential for brand growth and customer connection.

El dominio de las redes sociales es esencial. Crear contenido atractivo, utilizar análisis para seguir el rendimiento y mantenerse al día con las tendencias de la plataforma maximiza el potencial en tu estrategia de marketing.

The mastery of social media marketing empowers product marketers to directly engage with their target audience, tailor content to specific demographic segments, and harness analytics for refined strategic approaches. These capabilities collectively enhance their influence in increasing brand recognition and driving sales.

As a product marketer, leveling up your game through cross-training in various marketing areas is a total game-changer. Dipping your toes into content creation, SEO, social media, and email marketing makes you a versatile rockstar on your team. This broad knowledge base helps you work better with others, tackle challenges creatively, and stay on top of industry changes. Plus, employers love a marketer with a well-rounded skill set—it’s your ticket to exciting new opportunities and career growth.

You can't beat work shadowing - learning sales is vitally important for a marketer and you'll be in the top 1% of all marketers if you shadow a few sales calls. The same goes for product managers or sales people- get in the trenches with marketers and look for celebrating all the ways in which your roles are similar and therefore how can your collective strengths be amplified, rather than sticking to your silos and trying to prove to each other that your function in the business is the most valuable. Easiest way to start, is to invite yourself along to a meeting/client call/day out of the office or two, and ask a lot of questions about processes developed by other folk in your business with commercial responsibility.

If you know Direct Response Marketing, understanding Inbound Content Marketing. Conversely, if you know Inbound, then learn Direct. You gotta know when to use the carrot or the stick.

Marketing is a broad function that includes Growth Marketing, Content Marketing, Branding, Communications/PR, and Events Marketing. Start by learning what these functions do and their KPIs. Focus on acquiring critical skills from each instead of trying to learn everything. If you’re a solo PMM at a startup, mastering hands-on skills like SEO, copywriting, and design is crucial since you often need to do everything yourself. As you advance your career, strategic planning and delegation skills become key. It’s more about knowing which marketing levers to pull, how to measure success, and accomplishing tasks through others. Grasping high-level concepts allows you to use your time wisely and collaborate with your marketing team effectively.