Wie nutzen Sie Landing Pages und Lead-Magnete, um Leads zu erfassen und zu pflegen?

Use data. See what has worked in the past and replicate. Colours, size of text, length of copy, images/videos. You will be amazed to see that if you put your best 5 converting landing pages side by side, what small similarities you will find in terms of layout and structure.

The main thing to consider when it comes to both landing pages and lead magnets is relevancy: Is what you're putting out, the kind of thing your ideal prospect will find useful or interesting? Is it going to add some kind of value to them? If the answer is yes, your goal should be to constantly test your landing pages and lead magnets to refine your offers, make them more interesting and useful to users, and - ultimately - convert more of those users into leads.

As the name implies, a "landing" page is the first page a user "lands" on when they visit a website. It's often the website link included in a marketing campaign such as an ad or email. Its purpose is to direct leads to one clear call to action (CTA) and inspire them to take it. This action could be purchasing a product/service, filling out a form, subscribing to a newsletter, downloading an info product, signing up for a free trial, registering for an event, etc. A lead magnet is a tool that offers something of value for free like a relevant info product in exchange for contact information, usually an email or phone number. It helps businesses gauge interest and build leads for their primary services through a micro-commitment.

Landing pages are not websites. It's one page, with one navigation option --> click the CTA button or leave. Lead magnets are what you offer on the other side of the CTA button. What are they willing to trade their email address for?

A landing page aims to prompt a specific action with a clear CTA. A lead magnet offers free value for contact info. Analyze top pages for winning design traits.

Landing pages provide a focused and distraction-free environment to showcase your value proposition and compel visitors to take action. They allow you to create targeted messaging that aligns with specific campaigns or offerings, increasing the chances of conversion. Additionally, lead magnets serve as valuable incentives, such as e-books, webinars, or exclusive content, that not only capture leads but also establish you as an authority in your industry. This positions you as a trusted resource and nurtures leads through the sales funnel, ultimately increasing the likelihood of conversion and customer loyalty.

Landing pages are important as they are a great place to test things. You can use a landing page design and A/B test different elements on your page. For example, your landing page might have more email signups when it has image A displayed, rather than posting image B. You can do this for every part of your page; your headline, sub-headline, main text, text on the button, etc. Each test will teach you what your audience likes, and you can improve the number of signups on your page by improving it little by little over time.

Let me put this very simply "LANDING PAGES ARE NICHE ZONES FOR CONVERSION" A landing page makes the rest of your business conversions and lead generation easy as you very easily filter your audience through your value proposition! So if your messaging is just apt and right then the next step to reconsider is how your lead magnet seals the deal. The lead magnet is not just a CTA-enabled section but it is a choice that your customer makes in favour of your product hence a lead magnet is and always going to be final call if the landing page Vps are on point.

THE RULE OF ONE! Good landing pages offer one and only one choice. Either you heed the call to action, or you bounce. Each additional choice you offer will lower your CVR. Webpages offer many choices... and will, therefore, have lower CVRs!

Landing pages and lead magnets are key for lead generation and qualification, capturing prospects' interest by offering value, and initiating relationships. Tailor follow-up based on segmented interests to increase conversion. Landing pages focus visitor attention, while lead magnets, like e-books or webinars, position you as an authority, nurturing leads towards loyalty and purchase.

Enhancing landing pages for lead gen' involves strategic design choices. A floating form ensures constant visibility as the user scrolls, encouraging action without disrupting the user journey. Limiting exit points keeps focus on conversion goals. Opt for streamlined, shortened forms; ie. instead of asking for 'company name' + 'email', initially ask only for a 'company email', and if a personal email (ie. Gmail or Hotmail) is entered, then prompt for the company name. Employ explicit CTAs like "Request a call-back" instead of vague phrases such as "Submit form" improving user clarity and action. Such strategies simplify the UX, boosting conversions.

One thing you should keep in mind is that your audience wants to know what you're offering. Provide them with clear examples of what they'll get from your lead magnet on your landing page (e.g. # of templates, % increase in XYZ, etc...). This way, you make the outcome tangible while also lowering the threshold of providing data in turn for your content.

Optimizing landing pages for lead generation means smart design: use floating forms for visibility, limit exits to focus on goals, and streamline forms (e.g., ask for 'company email' first, then 'company name' if needed). Clear CTAs like "Request a call-back" over "Submit" enhance clarity and drive action, simplifying UX and increasing conversions.

Your landing pages should have 1 clear goal, 1 clear target user & 1 clear call to action. Get the user's attention by using language they understand & key "trigger" words in your heading copy. Use appealing colors & relevant imagery that compliment the copy & speak to your target user. Dedicate sections of the page to building interest & creating desire. Include features but emphasize benefits. Address common objections and include reviews for social proof. Add call to actions above the fold & at the end of the page (& in between pending the length). Lead magnets should clearly & concisely demonstrate the value being offered & the action the user needs to take. Make the form as simple as possible to fill out to reduce friction.

The key here is to know your audience - their needs, challenges, and goals. Write captivating headlines and copy that resonate with your visitors, focusing on benefits, not just features. This is why Landing pages can be so effective, because you can get super personalized with messaging that matches the exact traffic/audience that's hitting your page. Ensure your CTA buttons and forms are prominent. Nurture these leads by adding more value and guiding them down your sales funnel. It's about creating a seamless, engaging journey from first click to final conversion.

Utilizing first-party data attribution and automated event tracking significantly boosts optimization in today's privacy-focused digital environment. As traditional tools like GA become ever-more frustrating, tools that provide deep insights without third-party cookies of manual setup are crucial. They enhance user interaction and lead quality understanding, enabling precise content optimization tailored to audience needs, thus elevating conversion rates.

If you’re not measuring, you’re guessing.... Start with the numbers. Conversion rate is king – if they’re not taking action, you’ve lost. Bounce rate? That’s your silent critic, telling you they didn’t care. Use heatmaps to see where they stop, surveys to hear their pain. Data doesn't lie. Then test. Headlines, images, CTAs – tweak and test again. Remove what doesn’t work, amplify what does. Speed matters! Trust signals matter! Mobile optimization matters! But here’s the hard truth: If it doesn’t solve their problem, it’ll fail. Keep adjusting until you feel their pain easing. That’s when you know it’s working.

Avoid the Worst Pitfalls with these 3 Tips to Measure and Improve Landing CVR. • Tip #1: Control for daily traffic variation by comparing challenger vs champion metrics during the same time periods. • Tip #2: With a completely new page and offer, iterate daily, making major changes until you hit > 10% CVR. Get 50-100 screen recordings and combine that with your CVR to make a call about tomorrow's experiment. That's how you build a winning page FAST. • Tip #3: On established pages, you're "trying to squeeze the last juice out." Here, use the text-book advice for gathering statistical significance.

Using Google Analytics or similar, monitor traffic & conversions for each landing page. Note referral sources & user types. Check bounce rates, engagement rates, engagement times, clicks, etc. Set up goals & events to analyze user behavior throughout on-site conversion funnels & checkout sequences to see where people are dropping. Use UTM & gclid parameters in your campaign urls to track what is & isn't working. A/B test landing pages. Focus on altering 1 element at a time & reiterate. If possible, get feedback from users. For lead magnets, analyze click through rates, conversion rates (email/phone entry), open rates, engagement with the free offering & actual customers acquired. Modify headings, images, forms & offerings as needed.

When it comes to measuring and improving landing pages, my biggest tip is to use a tool like Unbounce paired with a couple analytics tools like GA4/HotJar. When using landing pages builders like Unbounce, it takes less than 5 minutes to run a test and optimize your page. A lot of CRO elitists will say don't use wysiwyg editors and everything should be hard-coded, but honestly that's kind of BS in my opinion. Why make life harder on yourself? If you have the budget and skills - go for it. If not, use what you can. Whatever you need to do to be able to run experiments and make improvements, do it. There is a reason LP builders exist, and cool ones like Unbounce have built in A/B testing which will save you a sh*t ton of time and effort.

Ooo wee this is where things get really fun. Landing pages should be a MUST for your marketing strategy. If you are running ads, you better not be sending that traffic to your home page. That would be a HUGE L. The concept of a landing page is so that you can tailor your experience with ease to match the traffic source coming to your page. If you have cold display traffic coming to a page with a super hot offer like a DEMO (which users wouldnt be ready for), it just ain't gonna work out. Landing pages allow you to get that 1:1 match for your traffic temperatures and make sure you are serving the right experience to the right audience. Sounds so simple, yet its missed SO FREQUENTLY. It's pretty noob to not use LPs at this point.

It’s about guiding them, not selling. Attract top-of-funnel leads with a landing page offering a quick solution - ebook - guide - checklist Something that speaks to their pain. For those deeper in, offer a webinar or case study to build trust. Ready-to-buy prospects? Use lead magnets like a free trial or discount. Drive traffic through ads, emails, social posts. But here’s the key: follow up. Nurture them, segment them, and offer more value. Landing pages capture attention, lead magnets build relationships. Use them together, and you turn curiosity into commitment.

One way I use landing pages & lead magnets is to segment audiences to increase conversions. For each target persona, I'll create top/mid funnel landing pages. These could be blog posts or informational pages users find through ads, seo, or social posts. I'll include a lead magnet on relevant pages to gather contact information from warm leads. I use these to start segmenting the audience based on info like where the leads came from & what content they're interested in. I nurture these leads with a welcome series & other segmented campaigns with addition middle of funnel content & eventually bottom of funnel content. Those at the bottom of the funnel who are likely to convert are directed to product/service landing pages.

Consider this: you're a skincare brand. Crafting a landing page offering a free skincare video guide addressing common concerns caters to top-of-the-funnel leads. These resources attract potential customers seeking solutions, effectively drawing them into your brand's orbit. Moving along the sales funnel, adding a video tutorial on your PDP diving deep into skincare routines or the science behind your products nurtures middle-of-the-funnel leads, captivating those already engaged with your brand and looking for more substantial insights. Lastly, add an interactive video quiz enticing users with a limited-time discount code to convert bottom-of-the-funnel leads.

A common problem is the disconnect between paid ads and landing pages, often due to organisational structure. For instance, an ads agency might simply link to a general rather than a custom landing page because the website is not under their remit. Similarly, in larger companies, the teams handling ads and web content may operate independently, leading to disjointed customer experiences. It's vital to remember that customers see their journey as one cohesive experience. Bridging these internal gaps is key to ensuring that marketing efforts meet customer expectations seamlessly.

A counter-intuitive tactic is to deliberately put a test out there that you are sure will fail. If it fails, it confirms you know the needs of your audience well. If it performs better than you thought, it means you don't know the needs of your audience as well as you think you do. So you need to do further research to gain a deeper understanding of your customers.

Many brands put great content behind information collection forms (as expected). But one should consider the impression this sort of tactic gives. What will that make prospective customers think about your brand? Will they think you're pushy? Sneaky? Overly salesy? Consider giving the content for free but making it VERY easy for them to reach out to someone for more information, making it easy for folks to share the content, and making it easy for folks find more. By not "paywalling" your content, you can leverage SEO a lot more as well. Something to consider.

Lead magnets behind opt-in pages allow you to do email marketing. But you can get the same result without the optin. For example, provide value in a video and use that to retarget.

One another solution is to have a lead management feature in the company CRM system that collects lead information through various channels such as paid ads, landing pages, social media etc.