Ein Influencer hat seine Deadline verpasst. Wie können Sie die Social-Media-Kampagne retten?

I do agree to having backup influencers, but even better , invest in your team that they can easily fill in if an influencer doesn’t meet up. Also steady communication with the Influencers and getting feedbacks.

If an influencer misses the deadline, I first reach out to them to understand what caused the delay. I stay calm and professional, as things happen. Then, I adjust the timeline for the campaign, if possible, or tweak the content to fit upcoming dates or events. I can also repurpose the content by resharing it in a new way or across different platforms to keep the campaign fresh. Lastly, I review the contract to avoid future delays and communicate more clearly about deadlines. By staying flexible and proactive, I can still make the campaign successful despite the setback.

When an influencer misses a deadline, staying proactive is essential. Start by contacting them to understand the reason for the delay and set a new, realistic timeline. While you wait, adjust your posting schedule by repurposing existing content, promoting posts from your archive, or engaging with your community through user-generated content. Consider bringing in another influencer or brand ambassador to keep the momentum going. The key is flexibility—by keeping communication open and your content plan adaptable, you can still drive the campaign forward without losing impact.

How to handle can depend on the urgency of the campaign and the relationship you’ve built. If it’s a time-sensitive campaign, I find the the best way to handle is a direct phone call/convo to stress the importance of timing. If that doesn’t work, your contract should help dictate what your next steps are…and give you the room you need to “encourage” the creator to meet deadlines. If it’s not time sensitive, then give the creator the flexibility they need to get you the best possible content.

Swift communication and backup planning is the key to solve this: • Communicate Immediately: Reach out to the influencer to understand the reason for the delay and set a revised timeline. • Adjust the Campaign Schedule: Realign your posting schedule to accommodate the new deadline without disrupting overall campaign flow. • Leverage Backup Content: Have alternative content ready to fill the gap and keep audience engagement steady. • Consider Other Influencers: If the delay is significant, explore collaborations with other influencers to maintain momentum. • Ensure Accountability: Reiterate the importance of deadlines and set clear expectations for future partnerships.