Ein neuer Kunde ist beim Onboarding überfordert. Wie können Sie ihnen den Übergang effektiv erleichtern?

Make sure that the help you are providing is not a generic one, instead it should be personalized and align to customers concern

To ease a new customer's transition during onboarding, provide a clear, step-by-step onboarding guide that outlines key processes and expectations. Offer personalized support through a dedicated account manager or onboarding specialist to address specific questions and concerns. Simplify and prioritize the initial tasks, and provide easy access to helpful resources such as tutorials, FAQs, and contact information for additional assistance. Regularly check in to ensure the customer feels comfortable and confident with the system, and adjust the onboarding approach based on their feedback to ensure a smooth transition.

Offer various educational options tailored to different learning styles to ease onboarding. Speak the customer's language by recognizing diverse mental models and approaches to learning. Use data analytics, especially in cloud systems, to identify difficulties/ adoption early and engage the customer success team for personalized support through Q&A sessions or direct conversations. Address specific challenges by creating exclusive material when feasible, benefiting future customers. Keeping communication open demonstrates your commitment to their success, positively impacting their perception of your company and showing that you are their best partner.

Give instruction in the most simplest term. Do not use technical words as much as possible. Do not mention unnecessary details not needed to reaolve concern

Ensure customers have immediate and clear access to support, whether through a dedicated representative, helpdesk, or 24/7 chat service, aligned with your SLA. Emphasize support availability during onboarding to reassure them they're not facing challenges alone. Make the process intuitive and accessible, positioning your team as reliable partners ready to assist at any time. This proactive approach builds trust and reduces stress, enhancing the overall customer experience.

In addition to immediate access to support, provide customers with comprehensive onboarding resources like guided tutorials, FAQs, and step-by-step documentation. These resources empower customers to explore at their own pace while still having support available if needed.

Establish feedback loops early to make customers feel valued and comfortable during onboarding. Encourage them to share their experiences, allowing you to identify improvement areas while showing you’re actively listening. Regular check-ins provide a platform for feedback and prompt issue resolution. This is a moment of truth for many companies—listening and following through are key success factors in customer experience. Prioritize feedback and execution, ensuring the customer feels heard and supported.

In my experience, easing a new customer’s transition during onboarding involves a blend of community building and personalized support. While introducing them to a community platform is beneficial, it's equally important to provide tailored onboarding resources that cater to their specific needs and goals. Offering one-on-one sessions or guided tutorials can help address their unique concerns and make the onboarding process less daunting. Additionally, ensuring that they have easy access to customer support and clear documentation can further reduce any feelings of overwhelm.

Introduce new customers to a community platform where they can connect with other users for peer-to-peer support. This fosters social proof to your challnges, reinforces their decision, and reduces the isolation of onboarding and level of mistakes. Communities offer an additional communication channel, but remember, each customer has their preferred method of support. While some may prefer self-service, others, like me, value videos or direct interaction. Salesforce’s community success shows that when customers help each other, it creates a powerful support network. Prioritize building this shared space while respecting individual preferences.