Stakeholder geben vages Feedback zu Ihren Inhalten. Wie können Sie Ihre Strategie effektiv ausrichten?

Before diving into content creation, it's crucial to understand the endgame. If stakeholders provide unclear feedback, take a step back and ask for a detailed explanation of their goals. Clarify what they aim to achieve with the content, whether it's brand awareness, lead generation, or customer retention. Understanding these objectives will allow you to tailor your content strategy effectively, ensuring it delivers results that resonate with both stakeholders and your audience.

Quando as partes interessadas dão feedback vago sobre meu conteúdo, busco alinhar a estratégia de forma eficaz pedindo esclarecimentos específicos sobre o que esperam e quais resultados desejam alcançar. Pergunto diretamente o que está funcionando, o que precisa melhorar e como o conteúdo pode atender melhor às metas da empresa. Com base nessas informações, ajusto minha abordagem, garantindo que todos estejam na mesma página e que o conteúdo produzido esteja alinhado com os objetivos estratégicos.

An organizing principle, started by filmmaker Francis Ford Coppola, is a concise statement that encapsulates the core essence and purpose of a project. I used this method many times for stakeholders to agree on alignment for large scale industry events to gain consensus. Here's how it works... Provide clear focus: It distills the event's purpose into a single, memorable idea. Guide decision-making: All decisions can be evaluated against this central principle. Unify diverse perspectives: It creates a common language and shared vision among stakeholders. Simplify communication: The principle becomes a shorthand for explaining the event's goals. Enhance consistency: It ensures all elements of the event support the main objective.

Clients often give vague feedback because they're unclear on what they want or have differing opinions within a committee. My approach is to clarify the main objectives, ensuring everyone is aligned on the "why" behind the work. If I believe the content is strong and will benefit the client, I confidently advocate for it, guiding them until they can provide clearer feedback. The key is demonstrating that we understand their goals and, as professionals, they can trust our expertise. If vague feedback persists or there's a disconnect on objectives, a deeper conversation is necessary to get everyone on the same page.

Start by clarifying their expectations through open conversations where you ask specific questions and request examples of what they like or dislike. It's essential to ensure that everyone is aligned on the project’s objectives and how the content is expected to meet those goals. To help stakeholders articulate their preferences more clearly, consider using visual aids, such as prototypes or multiple options, to demonstrate different approaches. This approach helps ensure that your content strategy is closely aligned with stakeholder expectations, even when their initial feedback is unclear.

When I get unclear feedback on content plans, here’s some key questions I ask for clarity: 🟡 Can you explain what you mean by…? 🟡What are the main goals you want to achieve? 🟡Do you have an example of what you’re thinking? 🟡How does this fit with our overall strategy? 🟡Are there specific things you want included or avoided? 🟡How will we measure success for this content?

"It lacks pazzazz", "It doesn't sound like us", "It's too much"...etc Not everyone understands how content and creatives work... So they may not know how to phrase their concerns or points accurately. It's your responsibility to ask narrow focused questions to get more concrete concerns.

Don't be shy - ask for specifics. 1. What specifically did you like or dislike about this piece? 2. Can you show me an example of content that really liked from your competitors or me? Through the right questions, you can get to the bottom of what's really going on and create content that truly resonates. It's all about having a real conversation and getting inside their heads.

Gostaria de complementar reforçando a importância do uso de IA para insights e geração de conteúdos sobre assuntos em alta e relacionados com o público-alvo.

This is point #2 on this list but really it should be #1. Content producers (read that as "writers") are often given less deference than other people in the company. But it's the writers – the content marketers, product marketers, technical writers, even salespeople – that will make this company money. So if you're writing something and aren't getting the feedback you need in a timely manner, push back: 1. Email/Slack back and say you need their input immediately so you can move on to the next stage. 2. Go to your superior AND the superior of the stakeholder you need to push them harder. 3. Reiterate what you need from them to make it as simple as possible AND so they don't get lost in old messages figuring it out.

When stakeholders provide vague feedback on your content, it can be challenging to align your strategy effectively. Here are some ways through which data-driven insights help you navigate this situation. 1. Use Analytics: Share data on how the current content is performing. Metrics like engagement rates, click-through rates, and conversions can provide a factual basis for discussions. 2. Benchmark Against Competitors: Present examples of competitor content that is performing well to ground the discussion in industry standards.

A lot of times stakeholders are fixated upon a certain type of content and want you to produce more of it. As a content strategist we first hand get to see data that proves what content works best with your audience. Hence, analysing measurement metrics such as engagement or reach can actually help justify the science behind the art.

When I get unclear feedback on content plans, I dive into the data to make sense of it. Here’s what I do: 🟡Review metrics like engagement rates, click-through rates, or conversion rates to spot patterns 🟡Focus on goals like increasing brand awareness or boosting lead generation, as indicated by the data trends 🟡Look for specific content examples that had high or low performance in the past 🟡Analyze how these data points align with our overall strategy 🟡Identify elements that consistently perform well or poorly, based on the data 🟡Use success metrics like ROI, audience growth, or bounce rates to guide my decisions. 🟡Prepare a data summary to help steer the conversation and clarify next steps

Data is your BFF when it comes to deciphering cryptic feedback. By diving into the numbers, you can get a crystal-clear picture of how your content is actually performing. Look at the metrics that matter most - like engagement rates, conversion rates, and time spent on page - to see what's hitting the mark and what's falling flat. No more guessing games or relying on intuition. With cold, hard facts, you can confidently steer your strategy in the right direction and make adjustments that drive real results.

ANALYSER les données est très important pour pouvoir se perfectionner dans son contenu, et connaitre le comportement de ses abonnés. Les KPI's nous permettent d'aller plus loin dans nos créations de contenu, l'analyse nous permet aussi de faire quelques tests, et d'étudier sur des profils similaires ce qui fonctionne ou pas.

I’ve learned that when feedback is unclear, it’s helpful to iterate quickly and present new versions of the content for review. This keeps the process moving forward and allows for real-time adjustments. → Create a few different variations of the content based on the feedback and ask stakeholders to choose which resonates most. → Use their selection to refine and finalize the content strategy.

When faced with vague feedback, it's essential to act swiftly. Don't get bogged down in indecision. Instead, experiment with different approaches and iterate on your content based on the feedback received. This iterative process allows you to refine your strategy and gain a clearer understanding of stakeholder expectations. Remember, sometimes the best way to achieve alignment is through trial and error.

Instead of overhauling your entire content strategy, try making small tweaks and seeing how they play out. Change up the headlines, try new images, or adjust the tone and see what happens. Then, keep a close eye on how those changes affect your metrics - are you getting more engagement, clicks, or conversions? By taking it one small step at a time, you can test different approaches and figure out what really works without throwing the whole plan out the window. And that's how you create a culture of constant improvement and learning - by embracing the unknown and iterating your way to success.

Its easy to get derailed with indecision when you have vague feedback. Use the feedback you get to refine your content and align it more closely with stakeholder expectations. Continuously seek ways to improve your content based on the insights you gather as you continue to seek clarity on the way forward.

I focus on making small, quick iterations based on the initial feedback, even if it’s vague. Providing a revised version of the content based on my interpretation helps move the conversation forward. Stakeholders often provide clearer feedback once they see changes, and this rapid iteration builds momentum toward alignment.

Sometimes, stakeholders may not fully understand content marketing nuances. Taking the time to educate them on best practices and industry standards can bridge the gap. → Provide context on why certain content strategies are effective. → Share examples of successful campaigns that align with your proposed approach.

Vague feedback often stems from a lack of understanding. Take the time to educate stakeholders about the goals and objectives of your content marketing strategy. Explain the metrics used to measure success and the rationale behind your approach. By increasing their knowledge, you can foster a shared understanding and facilitate more constructive feedback.

Educate to Align: Sometimes, feedback stems from a misunderstanding of the project’s goals. I find it crucial to clarify how our work supports strategic objectives. I might say: • Here’s how this content aligns with our strategic goals. Can you identify any areas where you see a misalignment? • Let’s discuss how this approach fits into the broader strategy. Are there specific goals you feel we’re missing? • What additional information might help you see the connection between our content and your key priorities? • Can you share more about the objectives you think need clearer emphasis? • How would you define a successful outcome for this project?

When stakeholders have a deeper understanding of content marketing, they can offer more meaningful and specific feedback. In return, this enables you to refine your content strategy and create more effective content that resonates with your audience. Invest time in educating stakeholders,so you can transform them into valuable partners who support and enhance your content marketing efforts.

En mi experiencia esperamos que un cliente nos de un feedback de situaciones que en la mayoría de los casos no sabe cómo abordar o cómo debería ir construido ese feedback. Entonces el primer paso es entender qué debe tener el feedback y por qué es importante en este estadío del proyecto. Sobre eso hacer seguimiento y acompañamiento.

Ultimately, aligning expectations is key to moving forward effectively. Make sure that everyone involved has a shared understanding of what success looks like and how to achieve it. → Summarize the agreed-upon goals and strategy in a document that all stakeholders can reference. → Regularly check in with stakeholders to ensure that expectations remain aligned as the strategy evolves.

To align our content strategy when receiving vague feedback, we can co-develop clear objectives with stakeholders through collaborative workshops. This approach ensures we share a unified vision from the outset. Additionally, introducing a feedback framework—such as a structured template—guides stakeholders to provide more specific, actionable insights on aspects like tone and messaging. This proactive strategy not only clarifies expectations but also strengthens our content's alignment with stakeholder goals, fostering a more effective feedback loop.

Ensure that stakeholders have a clear understanding of the timeline, resources, and deliverables associated with your content marketing efforts. This helps prevent misunderstandings and sets realistic expectations. By aligning expectations upfront, you can avoid situations where stakeholders feel disappointed or misled. Regular communication and updates are crucial to maintaining alignment throughout the process.

Everyone should agree on what you want to achieve. So, you can ensure your content is good and does what it's supposed to do. You should also check how your content is doing and make changes if needed. Talk to each other and work together to make it better.

If the initial goal-setting process has been done correctly, stakeholders should already be aware of the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals of the project. However, it is always beneficial to make these goals central to any discussions or feedback sessions with stakeholders. It's easy for general aims or personal preferences to overshadow the agreed-upon objectives. In my experience, regularly revisiting and reinforcing the project goals ensures everyone stays aligned and focused.