We know influencer rates are shooting up faster than espresso shots on a Monday morning, but staying on budget is all about strategy! We prioritize micro-influencers with strong engagement, negotiate long-term partnerships for cost efficiency, and focus on creative, ROI-driven campaigns. It’s like playing chess with your budget – smart moves keep you ahead of the game, without burning a hole in your pocket.

Alright, let's talk about skyrocketing influencer rates and how to keep your budget in check. I personally found that adapting with a smart strategy can save you big time. -Ppl tend to forget – micro-influencers can outperform bigger names because they’re more connected to their audience. It’s about engagement, not just numbers. -Okay, hot take – long-term deals aren’t just cheaper, they build trust. Brands that stick with influencers for the long haul get better ROI. -Diversify: leaning into user-generated content is gold. It's free, authentic, and makes your audience feel part of the brand. -I know rates are high, but repurpose every influencer post across your channels. Stretch that content everywhere!

Focus less on vanity metrics like followers, likes and comments, and more on views, click-through rates, and shares. There is a reason Meta is emphasizing these.

At Odd Planet, we focus on smart spending. We build long-term partnerships with influencers, which helps us avoid expensive one-off deals. By staying creative and tracking what delivers the best results, we make sure every rupee counts. It’s all about finding the right balance to get the most out of our budget without overspending.

When faced with rising influencer rates, prioritize engagement over extensive reach by collaborating with micro-influencers who maintain a strong connection with their audience. Consider negotiating multi-campaign deals to secure more favorable rates. Diversifying your approach with user-generated content or engaging lesser-known influencers can also maintain budget efficiency while delivering impactful results.