Ihr PR-Team ist sich nicht einig, ob es um die Zusammenarbeit mit Influencern geht. Wie finden Sie eine gemeinsame Basis für den Erfolg?

Evaluate influencers to determine what metrics you will achieve by engaging them and whether they can be achieved without their influence. Additionally, initiate a dialogue with the team to see what other ways you can be able to achieve the same objective.

Essa negociação é sensível mas cada vez mais necessária. Influenciadores são os novos canais. Só que com menos ou nenhum departamento jornalístico e com muito mais departamento comercial. Mas... é melhor se adaptar do que brigar com a realidade e deixar um budget para parcerias com influenciadores, sem esquecer de um bom pitch de conteúdo, para que a relação seja mais rica.

I think in a field such as public relations which is about publicity and relations, negotiation it might be east to write out the or entire pr plan. Find out the reasons why people don’t want to use influencers for a collaboration. Maybe it’s influencers in general or specific ones.Look at the company that you are doing pr for. What is their brand message and do they want influencers. You could have an agreed upon influencer who is a piece of the pr strategy. If people can see how influencer engagement can be successful that will help persuade someone to try this tactic. Try to get people to see the positives. Influencers have followers who have a way of catching attention and creating awareness for a brand.

Aligning PR Teams on Influencer Collaboration: Finding Common Ground - Define campaign goals and audience alignment - Foster open dialogue to address concerns and highlight benefits - Implement trial collaborations with clear performance metrics - Cultivate flexibility to adapt strategies based on results - Embrace diverse perspectives to drive cohesive decision-making

Finding common ground in PR team discussions is key. I'll focus on aligning our goals and understanding the value influencers bring. Open dialogue and setting clear metrics will guide our strategy. Collaboration ensures we leverage strengths for mutual success. "Teamwork divides the task and multiplies the success."

Todo influenciador "influencia", uns muito bem, e outros negativamente. Por isso é importante prestar sempre atenção, aonde e em quem nós queremos associar a nossa marca. É importante olhar para o perfil dessas pessoas. O tipo de conteudos e os riscos que podemos correr ao juntar a nossa imagem nessas pessoas.

A brand should know if it is in alignment with an influencer/s in their own field: any team dialogue should follow that premise. The influence of any so called influencer will be meaningless and short lived if there is no genuine connection rendering them a waste of time. If an influencer is going to throw their toys out of the pram if not excluded in a campaign - and they are included because of that fear - then arguably they are not a real connection and should be treated accordingly. I see so many has- been media people trying to be influencers based on the former attachment to a title or media outlet - that gave them their followers Most of this type hide their number of likes so what even is an influencer nowadays ?

Il est évident que la mesure de la performance des influenceurs.seuses est essentielle pour évaluer le retour sur investissement dans une entreprise.