This used to happen in NPD projects, multiple team (CFTs) are working for a campaign/ product launch with different priorities. The key element of success here is " Defining A Clear Objective". Once the objective set SMART ly then a project manager can easily navigate the team to launch. Few other aspects can be 1. Building Team Consensus 2. Develop a Common Strategy 3. Set KPIs and roles for the team 4. Regular meetings and update 5. Time bounded tracking 6. Multiple brainstorming sessions

Instead of dividing your team into separate campaign silos, focus on how all your campaigns work together. Each one plays a part in getting customers to buy. If a campaign doesn’t fit into this bigger picture, it might not be the best way to allocate team's time and spend your money.

Additionally to what is already mentioned, it’s important to: - Rank priorities based on their impact on the campaign objectives and feasibility. That’s crucial to identify what needs to be done first. And also help to create an effective pipeline of the campaign - Assign responsibilities and clearly define who is responsible for what. This keep the team focused - It’s also important to establish clear milestones and deadlines for different tasks, to keep everyone on track and aligned - Regular check-ins to review progress and make adjustments if needed - Encourage a culture of collaboration where team members support each other

Success is a collective process without egos or individual agenda's. The degree of team alignment in marketing campaigns determines it's success. Consistently encourage & action: • Equity in team with divergences. • Shared rewards. • Respecting perspectives even if diagonally opposite! • The quietest one's can become the most expressive one's encourage just that! • Team leads/managers must welcome In team marketing campaigns, divergent inputs. Create an environment welcoming divergence! In creatives especially marketing teams are better off in a state of flux. It encourages creative outcomes driving growth!