"In today's data-driven world, having too much data can be just as overwhelming as having too little." To efficiently track and analyze KPIs, prioritize key metrics that align with your goals. Use automation tools like dashboards and AI-driven platforms to gather and analyze data in real time, reducing manual effort. Set up alerts to stay informed on critical changes without constant monitoring. Visualize data through charts for clarity, and regularly review your processes to ensure relevance. This approach keeps your data management streamlined and actionable, preventing overwhelm. To begin with, "do the little but most important piece everyday over and over again", because at times when things are drowning, "Direction >> Perfection"

-Clarify your objectives: Prior to engaging with data, it is essential to ascertain what you aim to achieve. Are you focused on boosting sales, enhancing customer satisfaction, or reducing costs? By establishing a clear objective, you can begin to pinpoint the data necessary for reaching that goal. -Concentrate on pertinent data: Not all data will contribute to your objectives. -Prevent analysis paralysis: It is common to become overly engrossed in details, leading to excessive time spent on data analysis. -Utilize data visualization: Employing data visualization techniques can facilitate a quicker comprehension of intricate data sets. -Harness technology:Numerous tools are available to assist in the management and analysis of data.

It's quite usual to get lost in the ocean of Marketing Data but if the objective is clear that what we want to ‘report’ or provide ‘insight’ on then we can easily swim through noise data. About how automation is solving some analysis problems. Generally once we have marketing KPI reporting charts ready on a dashboard it’s a pain for an analyst to everytime dig for insights and present it to leadership. I have heard that from an automation point of view there are AI software such as Glean or maybe something else that can crawl the data from charts and can be trained to provide automated insights (Not sure the crawling happens over salesforce dashboard or BI or PPT).