Du brennst darauf, in Vorstellungsgesprächen zu beeindrucken. Wie können Sie Ihre Leidenschaft für Public Relations unter Beweis stellen?

One thing we like to see is specificity - passion for public relations is great, but passion for public relations in the specific niche(s) in which your potential employer specializes is even better. For example, we specialize in tech. Show us how your experience and knowledge apply to companies in our industry to really have a leg up over other candidates.

To showcase your passion for Public Relations in a job interview, highlight experiences that sparked your interest and commitment. For instance, share how an internship exposed you to media relations and event planning, igniting your enthusiasm. Discuss skills you've honed, like writing compelling press releases, managing social media campaigns, and effectively communicating with diverse audiences. Mention your proactive approach to staying current with industry trends through blogs, webinars, and networking. Emphasize your interpersonal skills, problem-solving abilities, and dedication to strong client relationships. Express your eagerness to bring creativity and strategic thinking to the role.

It's important to stay up on the trends by reading articles and following other PR professionals on social media platforms. Then in the interview, bring up the things you've learned that are relevant to the job. Also discuss projects you've worked on, but also include the results. If it was social media how many engagements were there, did the followers increase/decrease, etc.

To impress in a PR job interview, demonstrate your industry understanding by being well-versed in current trends, key concepts like stakeholder engagement and crisis management, and their relevance to the employer's sector. Discuss recent successful PR campaigns, the impact of digital media, and your insights on future industry directions to showcase your passion, knowledge, and forward-thinking approach.

Sharing stories is important, but first you have to know how to identify them and figure out what stories to tell. This sounds easy but its not! I mentor a number of students and I push to help them find these early and often. One of the easiest ways to find a story is to consider something that was unexpected, uncomfortable, or difficult to deal with and talk to how you navigated it and turned it into a positive outcome.

In PR, clear communication is crucial. During the interview, articulate your thoughts succinctly and confidently, demonstrating your communication skills and understanding of effective messaging. Show your ability to persuade and inform, highlighting this essential component of a successful PR strategy.

“Enhance the profession,” as prescribed in the PRSA Code of Ethics. One way to do this is to be a member, an active one — even a leader — in our professional societies, including PRSSA for students and PRSA for professionals.

I attend webinars hosted by various entities which discuss a number of public relations areas - crisis communications, metrics, writing. I have learned a lot from the professionals leading the webinars that I am then able to turn around and share with my students. If I were on the job market I would find a way to incorporate that into my answers to questions. Learning should not stop once you are out of school. I encourage my students to be lifelong learners - there's always going to be something new around the corner.