Conflicts between sales and operations can really slow things down, but there are ways to get everyone moving in the same direction. First, aligning goals and objectives is key. Next, cross-functional training can make a big difference. Lastly, establishing clear processes helps ensure everyone knows what's expected, reducing confusion and conflicts. By uniting your teams around common goals, encouraging them to learn from each other, and setting clear guidelines, you can streamline performance and achieve greater success together.

Lo principal es contar con objetivos en común, declarados con anticipación en una estrategia transversal y conocer las capacidades de la parte operativa, dónde tenemos las holguras y dónde ya estamos limitados. La venta siempre se debe buscar, pero debemos conocer las limitantes operacionales, sino solo produciremos insatisfacción en el cliente.

The key is to foster a culture of collaboration rather than competition. One effective strategy is to set up regular meetings where both teams can discuss their goals, challenges, and expectations. By creating a space where both perspectives are heard, misunderstandings can be resolved and joint solutions can be worked on. Additionally, aligning incentives and success metrics that benefit both sales and operations facilitates a more cohesive approach toward common goals.