Sie sind mit den täglichen Aufgaben überfordert. Wie stellen Sie sicher, dass Ihre Thought-Leadership-Projekte nicht ins Hintertreffen geraten?

This is done via:- 1. Prioritisation based on time sensitivity and through very productive planning; and 2. Delegation that is carefully spread amongst team members as per expertise.

I break down my task planning into daily, weekly, monthly and yearly lists. Conscious thought leadership and industry issue perspective sharing -- a full-length article, blog column on a relevant issue, or LinkedIn topic/question contribution like this activity -- requires greater thinking and reflection than most tasks/activities, so I tend to block out that time well in advance just as I might for a lunch meeting, doctor's appointment, workout session, evening entertainment or the like. Then I remain resolute about adhering to my schedule and not letting that important work -- thought leadership is always a priority -- slide from my calendar.

The day for leaders is not measured by "tasks done" it's measured by productivity, progress and effective leader practice. Thought leadership is cultivated through curiosity and ongoing learning. Delving into areas of "new" and learning from a variety of sources should be part of a leader's practice, that way it always emerges as a priority.

In the fast-paced world of digital marketing, staying on top of daily tasks while ensuring my thought leadership projects remain on track requires a strategic approach. I prioritize time management by blocking out dedicated slots on my calendar for deep work, ensuring that my creative and strategic thinking isn’t compromised. Delegating operational tasks to my team is essential, empowering them to take ownership while I focus on high-impact initiatives. Additionally, leveraging digital tools for project management and regular check-ins with my team help maintain momentum, ensuring that nothing falls through the cracks.

- Set clear goals for thought leadership projects to maintain focus. - Categorize tasks by priority (high, medium, low) and impact. - Focus on high-impact tasks: Allocate time and resources to high-priority tasks first. - Use time-blocking: Schedule dedicated time for thought leadership projects, avoiding multitasking. - Delegate tasks: Assign tasks to others when possible, freeing up time for high-priority work. - Review and adjust: Regularly assess progress, adjusting priorities as needed. - Leverage productivity tools: Utilize tools like calendars, to-do lists, and project management software to stay organized. - Protect dedicated time: Minimize meetings and distractions during scheduled thought leadership project time.

- Allocate dedicated time: Schedule fixed, uninterrupted blocks for thought leadership projects - Prioritize mornings: Utilize fresh morning hours for strategic work - Avoid meeting-heavy days: Limit meetings on days dedicated to thought leadership projects - Buffer time: Leave space between tasks for unexpected interruptions - Time-box research: Schedule specific times for research and reading - Review and adjust: Regularly assess schedules and adjust as needed - Learn to say no: Politely decline non-essential tasks that encroach on dedicated time - Use productivity tools: Leverage calendars, planners, or apps to stay organized and on track

When you do have to do something, especially if it takes non-trivial time, you need to own your own schedule. Block out time to complete your own work so that others cannot steal that time from you. Pre-block some working time each day so you can get the scheduled tasks completed promptly. As a leader, when you have to do something, you cannot be late. Others are looking to your example, and significant impact can result from unwarranted delays.

When choosing time to allocate to thought leadership you should know yourself and how you operate. Depending on the type of thinking, do you need a long block of time or multiple short blocks? Do you need to utilise fresh, first thing in the morning time? Do you need to be in a particular space, with a white board to draw on? Planning ahead should make you utilise this valuable time more effectively and capture the outputs.

Fallout from the Eisenhower Matrix: urgent and not important: delegate. This means you need to find someone who can do the task, and is interested in doing so. Best is to prep your team ahead of time to be able to accept some delegation tasks, especially if these are going to be relatively common. Many times, I have had to delegate some research activity to my teams. Best is if they understand the importance (which is relative) and the urgency, and they have time to do it. Again, spread the load. Do not overload that one reliable person.

- Identify delegable tasks: Determine tasks that can be handled by others, such as research or data collection - Choose the right person: Select individuals with the necessary skills and expertise - Clearly communicate tasks: Provide specific instructions and deadlines - Establish accountability: Set check-ins and progress updates - Provide necessary resources: Ensure access to required tools and information - Focus on high-leverage activities: Concentrate on strategic work, like writing or speaking - Monitor progress: Regularly review delegated tasks and offer guidance as needed - Empower decision-making: Trust others to make decisions, freeing up your time for thought leadership projects.

Focus on outcome (value) rather than output (volume) by identifying high-impact tasks. Delegate the rest to selected colleagues and team members based on their strengths.

By effectively leveraging technology, leaders can develop their skills, improve team performance, and achieve organizational goals more efficiently. Automate repetitive tasks to free up time for strategic work. It improves accuracy and reduce errors. And also, it majorly increases productivity and efficiency. A thought leader has to lead with example and what’s best if he/she can show it in real time for setting an example .

- Utilize tools like Trello, Asana, or Basecamp to organize tasks and deadlines - Leverage tools like RescueTime or Harvest to monitor time spent on tasks - Automation tools: Automate repetitive tasks using tools like Zapier or IFTTT - Content creation tools: Utilize tools like Hemingway Editor or Grammarly to streamline writing - Virtual assistance: Leverage AI-powered virtual assistants like Siri or Google Assistant to schedule tasks - Collaboration tools: Use tools like Slack or Microsoft Teams to facilitate team communication - Knowledge management tools: Utilize tools like Evernote or Pocket to organize research and resources - Analytics tools: Track project progress and impact using analytics tools like Google Analytics

- Schedule reflection time: Set aside dedicated time for reflection, e.g., weekly or bi-weekly - Assess progress: Evaluate the status of thought leadership projects and tasks - Identify roadblocks: Recognize obstacles hindering progress and address them - Adjust priorities: Realign focus and resources as needed - Celebrate milestones: Acknowledge and celebrate accomplishments - Learn from setbacks: Analyze mistakes and apply lessons learned - Refine goals: Ensure alignment with overall objectives and adjust goals as needed - Seek feedback: Solicit input from others to gain new insights and perspectives

Feedback is a gift! Ask for feedback from trusted direct reports and peers. This input can help you avoid the self-doubt or self-promotion that is unwarranted. Like your other tasks, you need to schedule time to think about your job, your work, your goals, and how you are going to achieve them. This is when you need to be "greedy" with your time: pre-allocate / pre-schedule this time on your calendar, and do not short-shrift it.

One of the most important things with thought leadership is iteration and refinement. You won't get it all right straight away, so have some great ideas, draw some concept diagrams, come up with some scenarios or whatever it is that brings it to life. Then you will likely have some conversations, read some other sources, have some further reflection or get feedback on the thinking so far. The thinking will evolve and fine tune, but keep the commitment going because that final push may be needed to get the product over the line.

Foco e constância são desafios para todos. É importante sermos pacientes conosco enquanto criamos novos hábitos. No caminho para atingir nossos objetivos, é essencial tentar repetidamente até encontrar o tempo necessário. Isso também se aplica ao desenvolvimento da liderança do pensamento. O primeiro passo é decidir começar. Sabendo que estamos construindo um comportamento, ajustes serão inevitáveis ao longo do processo, mesmo depois de o hábito se estabelecer. Adaptação, flexibilidade e perseverança nos mantêm firmes, com uma boa dose de humor para enfrentar os momentos difíceis.