Sie haben mit einer veralteten SEO-Strategie zu kämpfen. Wie können Sie es umdrehen, um bessere Ergebnisse zu erzielen?

Start by conducting a comprehensive audit of your current SEO strategy. Identify outdated practices such as keyword stuffing, poor mobile optimization, or slow page speeds that may be hindering your site's performance. Use tools like Google Analytics and SEMrush to assess your website's technical health, backlink profile, and on-page SEO elements. This audit will provide a clear picture of what needs to be updated or removed, serving as the foundation for a more effective SEO strategy.

The only I could say to this is that in every niche you are or any tools you might be using, make sure you’re always ahead in your game, stay updates always, reach out to likeminded people like you, don’t hesitate to ask questions, and make use of the power of Artificial Intelligence. If all of these are combined, That’s an advantage for you in getting more results than ever

An SEO Audit is fine, helps you with identifying a lot of key things but it may not fix the exact problem you are looking for. First identify the problem, only then you can go look for data points. Here's a list of things you check 1. Average Position Changes from SC - You notice you're getting a lot of impressions but no clicks 2. Then Analytics to check the bounce rate - You notice a lot of people leave the page which got the most clicks, pretty early on Your issue: Titles and Site Loading Speed. There's only so little you can write. You may connect with me for the detail.

Well said. If I were in this scenario, I'll first audit my existing strategy by analyzing the website's current performance, including keyword rankings, backlinks, and user engagement. I'll then identify outdated tactics and pinpoint areas that are no longer effective, and execute all recent updates for effectiveness.

Para mi, una de las áreas que más influyen en una estrategia digital es el SEO, ya que te permite identificar como te encuentran tus clientes y como deberían encontrarte. Por tanto, toda auditoría periódica tanto técnica como de palabras clave, te va a mantener siempre activo y en las mejores posiciones de los motores de búsqueda según la intención de búsqueda del usuario. Algo fundamental para mejorar la rentabilidad de toda estrategia digital.

I've been hearing this from Day 1, use long tail keywords. It's not wrong but it is not entirely the right approach. Long tail keywords are used to support the existing phrase or seed keyword that you are using. To learn any subject you need to learn the fundamentals first, right? So, to make Google understand that you are the biggest, baddest, most authoritative site it has ever seen, you'd have to start from making content on the basic stuff, leading to your service or a niche.

Revitalize Your SEO Strategy with Keyword Shift 🗝️📈 ◘ Update Keywords: Research current trends to identify effective keywords. ◘ Focus on Relevance: Use keywords that match your audience's intent. ◘ Avoid Old Tactics: Move away from keyword stuffing to context-driven content. ◘ Drive Qualified Traffic: Attract visitors who are more likely to engage with your site. Transforming your SEO strategy involves more than just updating keywords; it's about understanding and aligning with the intent of your target audience. This modern approach not only improves search rankings but also attracts more qualified traffic, enhancing overall digital marketing effectiveness.

Las palabras clave ya son irrelevantes si no están dentro de un contexto. Este hecho nos obliga a revisar la estrategia digital según la intención de búsqueda del usuario. Enfocar toda estrategia a esa intención, te lleva a buscar soluciones Long Tail, antes que masivas. Actualizar el contenido y simplificar las páginas de tu contenido donde incluya toda la intención de búsqueda por contexto te permite cualificar por completo tu tráfico orgánico.

When dealing with an outdated SEO strategy, a content refresh can be a game-changer. Start by identifying underperforming pages and updating them with relevant keywords, current data, and improved readability. I’ve seen how repurposing old content with fresh insights, better visuals, and more engaging formats can breathe new life into your SEO efforts. Don’t just focus on adding new content; refine existing articles to align with the latest search trends and user intent. This not only improves rankings but also enhances user experience, leading to better engagement and higher conversion rates. A well-executed content refresh can quickly turn around declining SEO results.

Aproximadamente el 70% del tráfico mundial en Internet procede del móvil, ya no es una opción. Revisa, optimiza y piensa en móvil. Estructura tu contenido de manera que sea legible, ágil, claro y fácil de leer para cualquier persona desde el móvil. Haz test de usuario frecuente con gente que tenga dificultades de vista para optimizar al máximo para ellos, si alguien puede leer con dificultades y acceder rápido, tu contenido será óptimo para el móvil de tus clientes.

Mobile Optimization is the foundational part of SEO strategy. Here are some of the ways: 1. Responsive Design: Ensure your site adapt seamlessly to various screen size & resolution 2. Fast Loading Speeds: Optimize images, minimize code, & leverage browser caching to improve page load times 3. Easy Navigation: Use clear menus, large buttons, avoid cluttered layouts to simplify navigation on mobile 4. Readable Content: Use legible fonts, appropriate font sizes, & sufficient space to enhance readability  5. Mobile-Friendly Pop-ups: If you use pop-ups, ensure they are easy to close & don't obstruct the main content on mobile devices   6. Test on Real Devices: Regularly test your site on various mobile devices/browsers to identify/fix issues

It is crucial to implement technical SEO improvements to upgrade your digital strategy: 1. Improve Site Speed: Optimize images, minimize code, and leverage caching to ensure fast loading times. 2. Make Your Website Mobile-Friendly: Use responsive design to ensure your website looks and functions well on all devices. 3. Fix Broken Links: Regularly check for and fix broken links, which can negatively impact user experience and SEO. 4. Ensure Proper Indexing: Submit your sitemap to Google Search Console and fix any crawl errors.

Follow these steps if you want to test your SEO on Social Media and get useful insights 1- Regularly promote blog posts, use keywords in profiles, and create shareable content. 2- Interact with your audience, build a strong presence, and encourage social sharing. 3- Use social media advertising to promote your content to a broader or more specific audience. By driving more targeted traffic to your site, you can improve your site’s overall performance. 4- Use analytics tools to monitor the performance of your social media efforts. Analyze which posts are driving the most traffic to your site and which are getting shared the most. Adjust your strategy based on these insights to maximize your growth and SEO impact.

LinkedIn es un buen termómetro para el SEO. Las personas buscan en su motor de búsqueda con términos cada vez más complejos como puede ser: cuál es el salario medio de un médico en Europa. También es bueno que sepas que en Tik Tok ya se producen más búsquedas al mes que en Google, por la generación Z. Por tanto, no te olvides de optimizar el contenido para Redes Sociales. Esto obliga a que el contendido, más allá del algoritmo, sea contextualizado y optimizado tanto en Redes Sociales, como en otros motores de búsqueda como puede ser, lógicamente, Google. La investigación de palabras clave apoyado en herramientas de IA con Perplexity, te ayuda a afinar mucho los contenidos para el posicionamiento en Redes Sociales.