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If you clearly understand the needs of product stakeholders and involve them in the process of creating marketing strategy, you won't have to regain lost trust. But still, new strategic directions are somewhat hard to 'sell' to the rest of the organization. Explaining strategy rarely moves minds. If it's a big scary bold move, then look for ways to test the strategy in a small environment, like with one region or territory. You can tell people about the strategy and your assumptions, or you and show them with tests and results. Most major wins in strategy are uncomfortable to organizations - the status quo always seems safer, even if it is not working. So confidence, faith and leadership are required to execute a new strategy.
Shifting a product marketing strategy can create uncertainty, but regaining trust with stakeholders starts with transparency. Clearly communicate why the shift was necessary, backed by data and market insights. Show how the new direction aligns with business goals and creates opportunities for growth. Involve stakeholders in the process, keeping them informed of key milestones and early results. The key is to demonstrate that the change is not just reactive, but strategic. Trust is earned by consistently proving that the new strategy delivers value and drives measurable progress.
When shifting a marketing strategy, it’s crucial to keep key stakeholders engaged by tailoring communication to their specific needs, pain points, and challenges. Begin by understanding their priorities and how the new strategy addresses them. Regular updates, transparent discussions about expected outcomes, and involving them in the decision-making process will help maintain their support and alignment.