Hier erfahren Sie, wie Sie durch Durchsetzungsvermögen Glaubwürdigkeit und Einfluss im Produktmarketing aufbauen können.

In my Experience to become a Trust Advisor for your prospective Client is the only way to acquire new Business. It is fiundamental in my opinion to be perceived as a stakeholder that can mobilise the potential of a Multinational Company like Teleperfomance to fulfill the personal and busines objective of the counterpart !

PMMs often get typecast as not data-driven - that's why it's important to be able to have attribution systems set up for all your campaigns and messaging to make sure everything is trackable and measurable.

In product marketing, be an assertive expert. Deep product knowledge & data-driven insights build credibility. Clearly present your value proposition & solutions. Collaborate, but confidently disagree with data. Celebrate success & learn from setbacks. Build trust & influence!

Building credibility and influence in product marketing through assertiveness involves simplicity. Most of the time, as we don't really know what will be the impact of a product campaign, we focus on many different KPIs to justify marketing spent. If everyone is able to understand your goals, then it is a success.

You need to keep communicating to ensure you stay in the consideration set, you need to get feedback from users to ensure you continue to delight them with your product and innovate to keep giving them more. You need to engage with them to motivate them to participate in your influence marketing program

Investigar quem são seus clientes, suas necessidades e comportamentos permite adaptar suas estratégias de comunicação e marketing para conectar-se profundamente com seu público-alvo. Ao falar diretamente às suas preocupações e problemas, você constrói confiança como uma autoridade confiável, aumentando sua influência e impacto no mercado.

Capturing the voice of the customer is important. What are the customer's pain points? Is there something that can be done to improve the customer experience?

Understanding your customers' needs, behaviors, and motivations is crucial in developing effective marketing strategies. From a customer and consumer psychology perspective, this approach acknowledges that: 1. Customers have emotional and psychological needs, not just functional ones. By addressing these deeper needs, you can create a stronger connection with your audience. 2. People are more likely to engage with brands that understand and share their values, beliefs, and goals. This alignment fosters a sense of trust and loyalty. 3.Customers seek authenticity and transparency. By being honest and vulnerable, you can build a loyal following and establish your brand as a trusted authority.

Cuando entregamos un producto o servicio, muchas veces nos enamoramos de él y tendemos a actuar como "sus padres" y verlo con esos ojos amorosos. Conocer a la audiencia nos permite llevar la mirada a nuestra audiencia y entender cuales son los beneficios que ellos valoran de nuestro producto o servicio, más allá del cariño y compromiso que tengamos con él. Nos entrega una muy necesaria cuota de realidad y nos provee de la información necesaria para comunicar asertivamente, es decir, a través de los canales adecuados, enfatizando los beneficios relevantes para nuestra audiencia y de manera oportuna para llegar a ellos. Conocer a nuestra audiencia y empatizar con ella, es un paso que no podemos obviar si queremos ser asertivos.

Comprender a mis clientes es esencial para el éxito de los servicios que ofrezco. Me dedico a investigar y analizar a fondo quiénes son mis clientes, qué necesitan y cómo se comportan. Utilizo herramientas avanzadas de análisis de datos e IA para obtener una visión precisa de sus expectativas y deseos. Esta información me permite ajustar mis estrategias de comunicación y marketing para que realmente conecten e impacten en mi público objetivo. Al atender sus necesidades de manera efectiva, mi audiencia me percibe como una autoridad confiable que entiende sus problemas y ofrece soluciones adecuadas, lo que incrementa mi reputación y su confianza en mis soluciones.

It’s important to Know Your Product Inside Out…Deep understanding of the product’s features, benefits, and limitations allows you to speak confidently. This expertise instills trust in your audience. Being clear and consistent in your messaging. Ensure that all marketing materials, presentations, and communications are aligned and reflect the product’s core value proposition.

I liked this article's emphasis on customer-centric product marketing strategy, prioritizing benefits over features and clarity over complexity. By leading with customer-focused benefits, the approach shows a deep understanding of the target audience's needs and pain points, building trust and credibility. The assertive communication style minimizes ambiguity, while the KIS(S) approach ensures messaging is simple and concise, making it easy for customers to quickly understand the value proposition. Overall, this approach provides a solid foundation for crafting effective product marketing messaging that truly resonates with the target audience, demonstrating a commitment to empathy and customer satisfaction.

It's vital to lead with the customer focused benefits when crafting messaging. While sure, it may be interesting to see a list of features, what we all really care about is how the product or service will help improve "whatever it is I may need to improve". By focusing on what really matters to the customer, they intuitively understand that you care about them and builds trust in your product and your future content. Being direct (aka "assertive") minimizes any ambiguity as well. I like to employ the KIS(S) approach of keeping it simple. As a consumer, that's how I want to receive content as well.

Evite linguagem ambígua e transmita com certeza os benefícios e características do produto. Essa abordagem não apenas demonstra confiança em seu produto, mas também constrói confiança entre clientes e parceiros. Mensagens assertivas posicionam você como um líder no mercado e podem influenciar decisivamente as escolhas de compra.

Crafting assertive messaging is crucial for establishing credibility and persuading customers of our natural baby care shampoo's benefits: safety with natural ingredients, sulfate, sodium, paraben, and silicone-free formulation, and effective moisturization. We monitor metrics like website traffic, conversion rates, and customer acquisition costs to optimize strategies in real-time, ensuring maximum ROI. Regular reviews refine our messaging and tactics, sustaining leadership in our market segment.

Understand the customer perspective. Consider sitting in on customer calls, with sales or customer success teams. Collaborate with internal teams and foster more discussions.

Establishing a feedback loop has been pivotal for our natural baby care shampoo. We regularly solicit and analyze customer feedback through surveys and reviews. This input has guided improvements in our product formulation and packaging, addressing specific concerns about ingredient safety and ease of use. By integrating market data and team insights, such as sales trends and consumer preferences, we've refined our marketing strategies to better resonate with our target audience. This continuous feedback loop not only enhances our product's credibility but also strengthens customer loyalty and satisfaction.

Ativamente procure e escute o feedback dos clientes, dados de mercado e insights da equipe. Isso não apenas evidencia o valor que você atribui às opiniões dos outros, mas também ajuda na tomada de decisões informadas. Ao estar aberto ao feedback e pronto para ajustar suas estratégias conforme necessário, você demonstra adaptabilidade e um compromisso com a excelência, qualidades que são altamente influentes em qualquer setor.

Do not overload your network. Make sure you only communicate what you would find interesting to read yourself. Do not communicate just for the sake of communicating. We live in a world where all channels are polluted and intoxicated by nonsense content created with no deeper meaning or intention, merely to serve some platform's algorithm. Often, a plot twist or a fake deeper meaning is added at the end, which no one believes. Don't go down that path. Instead, ensure that your network knows that if you post something, it is valuable. They will look out for your communication, knowing its quality.

In product marketing, assertiveness extends beyond messaging and into networking. Building relationships with influencers, peers, and industry experts amplifies credibility. By attending events, engaging in discussions, and confidently sharing insights, we create collaboration opportunities, partnerships with distributers and clients, and attending online events to reach more customers. This approach leverages others' influence to enhance our natural baby care shampoo's visibility and reputation, reinforcing our leadership in the market.

Here’s what I found interesting - The emphasis on assertiveness in product marketing, which is often overlooked but crucial for building credibility and relationships. - The recognition that networking and building relationships with influencers, peers, and industry experts is essential for amplifying credibility and creating opportunities. - The specific examples of how to build these relationships, such as attending events, engaging in discussions, and confidently sharing insights. - The mention of leveraging others' influence to enhance the brand's visibility and reputation. - The focus on leadership in the market, which shows a commitment to excellence and a desire to stand out in the industry.

Networking assertively in product marketing is crucial. Engage with influencers, peers, and experts to enhance credibility. Attend events, share insights confidently, and foster collaborations. Leveraging others' influence can elevate your product's visibility and reputation.

Cuando supero consistentemente las expectativas, mi reputación de fiabilidad se fortalece. Esto no solo significa lanzar servicios de éxito asegurado, sino también mantener un alto nivel de servicio al cliente y un compromiso constante. La coherencia en mi desempeño me posiciona como un partner en el que otros pueden confiar y seguir como ejemplo. Destacando una base sólida con 3 pilares: 1) Lealtad del cliente: Los clientes satisfechos y confiados tienden a volver a elegir mis servicios. 2)Recomendaciones: Una reputación sólida genera recomendaciones positivas, atrayendo nuevos clientes. 3) Ventaja competitiva: Ser reconocida por la calidad y fiabilidad me diferencia de la competencia y refuerza mi posición en el mercado.

Especially in tech companies, understanding and advocating for customer needs is paramount. Assertiveness allows us to champion these needs effectively, ensuring our products solve real problems and deliver true value. Especially the dance between engineering and product marketing can sometimes feel like a tango with mismatched steps. Make sure to Own Your Voice: Speak up! Advocate for customer-centric features and realistic timelines. Bridge the Gap: Translate marketing vision into engineering reality.

If you do not know the answer, that's ok. You can say you'll find out and get back to them. But, do make sure to follow-up when you say you will. This helps build trust and integrity.