Hier erfahren Sie, wie Sie sich als Produktmarketing-Kandidat abheben können.

Se tem algo que posso te dizer com relação a Marketing de Produto é que: 1. De nada adianta um produto ser bom, se ele não parecer bom! 2. De nada adiante um produto parecer bom, se o seu cliente não perceber que ele é bom! Apresente, convença e conquiste! Na maioria das vezes seu cliente não sebrá que precisa de seu produto até que você mostre isso para ele.

Stay ahead in product marketing with these key principles: 👉 Diverse Skill Set 👉 Embrace Data Analytics 👉 Continuous Learning

Show that you know the gig right from the start with an interactive online CV where you present your past positions AND your most relevant project in this position as a case study, with various visuals, videos and an engaging text.

Recuerda que el marketing de producto es esencial para destacar en un mercado competitivo y atraer la atención de tus clientes potenciales, de gran importancia son: 1-Investigación de mercado y audiencia. Antes de lanzar un producto, investiga a fondo tu mercado objetivo. Comprende las necesidades, deseos y comportamientos de tus clientes potenciales. 2-Propuesta de valor única. Desarrolla una propuesta de valor clara y diferenciadora. 3-Segmentación y posicionamiento. Divide tu mercado en segmentos más pequeños y define cómo posicionarás tu producto en cada uno.

Align your product marketing skills, experience, and ambitions into three key areas: 💡 Informing Product Development 💡 Leading Go-To-Market 💡 Managing the In-Market rhythm of business

Your portfolio is like your online resume. Make it shine by sharing stories, not just projects. ✨ Show how you understand customers and boost sales. It's not just about what you did, but how it made a difference! 💯

Share visuals, links, and testimonials of the products or services that you've worked on. 📚 The stories of how the product came to be 📰 News coverage or external reviews of the product 🙋🏾♂️ Testimonials of people or businesses who've used the products

Create LinkedIn posts that serve as mini portfolio pieces. Share detailed insights about projects or campaigns that aren't featured on your agency's website. This approach keeps your LinkedIn network of potential clients informed about your current work and provides an opportunity to showcase your methods and expertise in depth. Let me know if you are going to try this! I'd love to see your mini portfolio posts. 👍🏼

Pour créer un portfolio convaincant en marketing produit : Sélectionnez des études de cas impactantes : Choisissez des projets qui montrent des résultats mesurables, comme une augmentation des ventes ou de la notoriété. Montrez votre processus : Expliquez comment vous avez compris les besoins des consommateurs et développé des messages percutants. Utilisez des données : Incluez des statistiques et des graphiques pour illustrer vos succès. Soyez diversifié : Présentez une gamme de projets pour démontrer votre polyvalence et votre expertise. Un portfolio bien organisé et axé sur les résultats attire l'attention des employeurs en mettant en avant vos compétences et réalisations.

Building a strong network in product marketing is crucial for success. 💯 Here are some key ways to expand your connections: 👉 Engage on Social Media 👉 Attend Industry Events 👉 Join Relevant Forums

I’ve been diving into some awesome communities for product marketers. I’m talking about places like Product Marketing Alliance, s11s, LinkedIn, Sharebird, and for those new to the field, ADP List is a gem for snagging some free mentorship. Curious to know, what communities are you all hanging out in? Any favorites or other hidden gems you’d recommend for keeping up with industry insights and connecting with fellow marketers?

ABCs! Always Be Connecting. The PMM Community is small, mighty and well connected. The more you connect, the stronger relationships you form which can led to your next partnership, job or sale! 🫱🏾🫲🏼 Attend conferences like the Product Marketing Alliance Summits 👨🏽💻 Connect with people on LinkedIn after you've met them IRL 📌 Continuously post/share updates and thoughts with your network to let them know what you're working on and what's top of mind

I Stand out as a product marketing candidate by showcasing your deep understanding of the product and industry, highlighting specific results from past roles, and demonstrating strong communication skills through compelling messaging and storytelling. Emphasize your strategic thinking in developing and executing marketing plans, proficiency in digital marketing channels, and ability to collaborate cross-functionally with teams. Showcase your creativity and innovation in differentiating products and capturing audience attention, along with your willingness to continuously learn and adapt in a fast-paced environment.

Networking is one of the greatest tools to building a successful career, product brand, personal brand, and happier work/life balance, just to list a few. How can one improve their networking skills or start their networking venture? 1. Be open minded. Would you have ever imagined Martha Stewart and Snoop Dog being great friends and business partners? Probably not. You never know who you might encounter that can change your life. 2. Utilize platforms i.e. Instagram, Facebook, and LinkedIn to reach out to people that you’re interested in! Don’t be nervous to hit SEND! 3. Attend workshops and local networking events. Step outside the box and attend lectures that might not be in your particular field but intersects!

In the workplace, if you can't measure it, don't do it 🙉Its a hard line to draw but ultimately getting to an agreed upon metric for your work is what will help gain alignment with cross-functional team members BEFORE you kick off work and help articulate and share the success AFTER you're done.

Metrics are essential for evaluating business performance. They provide quantifiable data to measure progress towards goals, identify areas for improvement, and make informed decisions. Key metrics include revenue, customer acquisition cost (CAC), customer lifetime value (CLV), conversion rates, and churn rates. Regularly analyzing these metrics helps in understanding market trends, customer behavior, and the effectiveness of strategies. In today's data-driven world, leveraging metrics is crucial for achieving sustained growth and competitive advantage.

En marketing produit, le succès repose sur des indicateurs clés de performance (KPI) tels que les taux de conversion, les coûts d’acquisition de clients et le retour sur investissement (ROI). Voici un conseil pratique : Maîtrisez les KPI : Familiarisez-vous avec les principaux KPI du marketing produit. Utilisez des outils analytiques pour suivre ces mesures de manière continue. Analysez et optimisez : Ne vous contentez pas de suivre les KPI, mais analysez les données pour identifier les tendances et les opportunités d'amélioration. Testez et ajustez : Effectuez des tests A/B pour déterminer ce qui fonctionne le mieux et ajustez vos stratégies en conséquence pour améliorer les performances.

Just like marketing a product, marketing yourself and your personal brand with consistency and a cohesive story is important. It's what stays in people's minds long after your work on any individual project is over.

Many businesses over look the power and value of personal branding. For many years I was primarily focused on just my technology offerings within the industries I was working in and never thought to brand myself. Given my entrepreneurial journey and the vast amount of knowledge I've gained, I was not only keeping this knowledge to myself which doesn't benefit other entrepreneurs, but I also missed out on consulting and valuable networking opportunities. Branding yourself doesn't have to be a separate item on your daily task list, but it should be part of your overall marketing agenda.

Developing a brand is crucial in product marketing as it creates a unique identity that distinguishes a product from its competitors. A strong brand fosters customer loyalty, builds trust, and communicates the values and benefits of the product. It involves crafting a compelling brand purpose, vision, and mission, and consistently delivering on these promises across all touchpoints. Effective branding not only attracts and retains customers but also enhances the product's perceived value, enabling premium pricing and long-term success. In essence, a well-developed brand transforms products into trusted and preferred choices in the market.

Personal branding, just like product marketing, allows people to recognize you based on your skills, vision, values, and successes. Keep in mind that there is a fine line between gloating and educating. Create content that shows your knowledge, this allows you to connect with people that will be part of your future successes and growth. Personalize your content to help build your following- this allows you and your product to grow!

As a creative agency owner, I view my agency as an extension of my personal brand. Founding and managing a woman-owned small business is not just part of my story; it's my passion. Recognizing that many of my LinkedIn connections could be potential clients, I leverage my personal brand to stand out and build trust. I achieve this by openly sharing my industry experiences and challenges, offering valuable insights that contribute to their growth. Consistently showcasing my expertise through educational content and sharing relevant work examples, I aim to build credibility and forge deeper connections. These connections often translate into meaningful work opportunities for my agency.

In product marketing, you need to understand what is evolving within your niche. 1. Subscribe to RELIABLE journals, newsletters, and take time to read what’s going on in your products industry. 2. If you don’t continue evolving and innovating, you will be out before you even start. 3. Connect with a mentor or someone in your field that you can bounce ideas off, bi-monthly or monthly. You don’t know what you don’t know! 4. Locate a round table, in a similar field, within your town or a close city. If you’re taking part of open conversations you will be more in the know! Remaining open minded and innovative will show others your ability to be a change maker.