Hier erfahren Sie, wie Sie während einer Rezession in das Produktmarketing einsteigen können.

Transitioning into product marketing during a recession involves: - Leverage Skills: Highlight transferable skills like market analysis, customer insights, and communication. - Upskill: Take online courses or certifications in product marketing. - Network: Connect with industry professionals on LinkedIn and attend virtual events. - Show Value: Demonstrate how your skills can help companies navigate economic challenges, focusing on ROI and cost-effective strategies. - Tailor Applications: Customize your resume and cover letter to emphasize relevant experience. - Be Flexible: Consider entry-level positions or internships to gain experience. These steps can help you successfully transition into product marketing during a recession.

Product marketing is an outward looking role. Meaning that knowledge about the market and competitive landscape can be more important than any individual skill. If you’re trying to break in, start from the market itself. Chose a domain that you are already familiar with and/or a type of product that you know and start doing market research and competitive analysis. Make a list of companies in that domain, connect with key people in similar roles and follow the companies in order to know when they are hiring. On top of that, depending on what role you are transitioning from, you will most likely have a set of transferable skills. Leverage those as well to bridge the gap in your transition.

Remember that switching to product marketing means picking up new skills to stay ahead in the evolving market. Focus on learning digital marketing, data analysis, and market research to understand how consumers and markets change. Also, learn about cost-effective marketing strategies and budget optimization is key. Content creation and search engine optimization is crucial for reaching more people without spending much money. On top of that, improving your skills in customer relationship management and developing a really strong value proposition will help you position your products effectively. By adding these new skills to your toolbox, you'll be ready to take on the challenges of a recession and thrive in the world of product marketing.

Recession-proof your product marketing transition by focusing on cost-saving skills, customer needs, and market trends, and targeting stable companies with a value proposition that helps them thrive. • Save them money: Focus on skills that streamline marketing & find cheaper channels during the recession. • Know customer needs: Show you understand what customers struggle with in tough times. • Network & learn: Connect with product marketing pros, learn market trends & adapt. • Target stable companies: Look for established firms with resources to invest. • Highlight value proposition: Focus on how marketing can help them save money & keep clients. • Be flexible & data-driven: Adapt to change & use data to measure marketing success.

1. Acquire the needed skills thru certification from an organization like Pragmatic University 2. Volunteer for organizations looking to differentiate their products and services against their competition and prove your mettle and earn compelling references. 3. Adopt the mindset of a general manager (GM) and think thru what it takes to succeed with your product or services offering in your market space and how you can close gaps - positioning and messaging, differentiation, product packaging and pricing, demand gen and promotions to create sales pipeline, customer success stories and value discovery to support deal closure, and you will win as a product marketer!

Getting into product marketing through networking is about making meaningful connections and learning from others. Connect with people in the industry on platforms like LinkedIn, and join virtual events, webinars, and industry conferences to meet new people and expand your knowledge. It's also helpful to seek advice and mentorship and share what you know to stay up-to-date with the latest trends and successful strategies. Joining relevant groups and forums can keep you in the loop about what's happening and give you a chance to talk about any challenges or exciting new developments. Networking can open doors to job opportunities, collaborations, and valuable insights, which can really help you make a successful shift into product marketing

Networking during a recession is like finding a unicorn in a field of donkeys. Connect with product marketing pros on LinkedIn, attend virtual conferences, and share insights. Engage with content to attract job opportunities. Don't be shy about informational interviews - it's like a first date. Be proactive and you'll find your pot of gold at the end of the rainbow.

De que sirve que tengamos los mejores pergaminos, títulos y estudios si no somos capaces de construir una red de contactos?. El mundo se mueve por relaciones y mientras mas fuertes sean ( ojo, no hablo de extensas en tamaño ) el camino a conseguir nuestros objetivos será mas amigable. Si crees que eres autosuficiente y que no necesitas de los demás para avanzar en la vida estas muy equivocado. Una red de contactos con personas afines a nuestros intereses es rica en intercambiar sinergias y experiencias. La red de contactos es una forma de colaboración entre todos y donde todos ganan. ¿Cómo construirla?, se sincero y construye con las personas que puedas aprender una relación en el tiempo, solo así enriquecerás tu mundo.

Leverage Digital Marketing: Increase your online presence through social media, email marketing, and search engine optimization (SEO). Utilize cost-effective digital marketing strategies to reach a wider audience. I called it social media networking. Collaborate and Network: Partner with other businesses or influencers to expand your reach. Networking can lead to valuable collaborations and new customer bases.

En la actualidad el networking y la accesibilidad a una gran red hacen una gran diferencia. Hace alrededor de 15 años un compañero de trabajo de Brasil, me hablo de Linkedin y lo poderosa que seria esta nueva red social. Gracias a seguir su recomendación, fue de los pioneros en República Dominicana en participar en esta valiosa red, con la que hoy cuento con una networking de mas de 12,000 contactos en diversas industrias y en todo el globo terráqueo.

Regularmente cometes el error de colocar los cargos que hemos ocupado y no resaltamos lo que hicimos para merecerlos. A la gente cuando conversa le interesa conocer que habilidades has empleado o desarrollado en determinadas circunstancias y así tener una idea de cuan ingenioso o proactivo fuimos. La relación de cargos ocupados en el tiempo son las experiencias de vida que tuvimos para lograrlos, esa es la historia que hay que contar y que llamara la atención del mercado. ¿Somos persuasivos, colaborativos, creativos, nos adaptamos fácilmente a nuevos escenarios, nuestra inteligencia emocional es extensa?, cuenta sobre ellas y todos tendrán una idea de tu personalidad y capacidad de liderazgo.

When talking about transferable skills, it's really important to highlight the abilities that are relevant to product marketing roles. Make sure to emphasize skills like market analysis, project management, strategic planning, and communication. It's also great to showcase your experience with data-driven decision-making, customer insights, and campaign execution. And don't forget to illustrate your adaptability, problem-solving, and cross-functional collaboration from your past experiences. By tailoring your resume to reflect these skills, you'll show that you can handle the unique challenges of product marketing, making you a strong candidate even during tough economic times.

Una de las habilidades que mas debemos desarrollar en el marketing es detectar, adelantarnos o mejor aun crear tendencias. Durante mi carrera, he tenido la satisfacción de desarrollar proyectos y lanzar nuevos productos. Un gran ejemplo de esto fue la introducción de una nuevo formato de comidas para bebes, la cual aportó un crecimiento acelerado dentro de la categoría sin canibalizar el producto base. ¿Como lo logramos? Creando un nuevo nicho.

Es fundamental que tu perfil de LinkedIn refleje claramente tus habilidades y logros. Publica artículos y casos de estudio que demuestren tu experiencia en marketing de productos. Esto no solo atraerá la atención de potenciales empleadores o clientes, sino que también te posicionará como un experto en tu campo.

Remember to short-list the milestones and numbers of the work you've done. Many gurus say that, nonetheless it is true! At least one of the many lies they tell, I mean: Even a broken clock is right about the time twice a day, uh?

Innovate and Adapt: Be open to changing your product or marketing strategy based on market feedback and economic conditions. Innovation can help differentiate your product and attract customers. Try to be different from the standard business model. Be creative and innovative. Accept change.

El cambio y el marketing están intimamente relacionados. En mi caso, cuando termine mi carrera de negocios hace mas de 20 anos no existan las redes sociales. Debido a esto, tuve que aprender sobre la marcha y adaptar estrategias las cuales de inicio solo eran offline a convertirlas a online. En la era digital, el marketing se encuentra en constante evolución, y los profesionales comerciales debemos adaptarnos rápidamente para entender de de manera constante a los consumidores.

Adaptability is key during a recession. Start by analyzing market shifts and consumer behavior changes. Be ready to pivot your strategies, product offerings, and messaging to meet evolving demands. Focus on value and cost-efficiency, showcasing how your product solves current problems or fits tighter budgets. Flexible pricing models, like subscription services or tiered pricing, can attract budget-conscious customers. Implement feedback loops to continually gather insights and refine your approach. Staying agile allows you to quickly respond to new opportunities and maintain relevance in a fluctuating market.

La adaptabilidad es clave en tiempos de recesión. Utiliza herramientas de inteligencia artificial para analizar las tendencias del mercado y ajustar tus estrategias en consecuencia. Mantente flexible y abierto a cambiar tu enfoque según las necesidades del mercado y las nuevas oportunidades. La adaptabilidad puede ser tu mayor ventaja competitiva.

Actualmente estamos en constante cambio y es fundamental poder adaptarse antes las situaciones o posiciones que se den. Invetigar las nuevas tendencias y lo que esta pasando en los públicos y clientes es fundamental para poder adaptar ese cambio.

Focus on Customer Retention: Maintain strong relationships with existing customers. Provide excellent customer service, solicit feedback, and adapt your offerings based on their needs. Companies are not interested in staff who will drive their customers away. Show strong customer support.

Una vez lei que de toda crisis, salen grandes oportunidades y necesidades. Ante la crisis, recesiones y dificultades del mercado, los consumidores están mas abiertos a probar nuevas marcas y productos.

During a recession, it's invaluable that you understand market research, data analysis, and customer insights. These items are crucial during a period like this and can show you have value to bring for the role.

Durante una recesión, las empresas buscan maximizar el valor de cada inversión. Demuestra cómo tus estrategias de marketing pueden aportar valor tangible. Utiliza datos y resultados para respaldar tus propuestas y destaca el retorno de inversión (ROI) que puedes generar. Aportar valor es fundamental para ganar la confianza de tus clientes.

El aprendizaje continuo es esencial para mantenerse relevante en el mercado. Inscríbete en cursos en línea, asiste a seminarios web y lee publicaciones de la industria para seguir mejorando tus habilidades. LinkedIn ofrece una variedad de recursos educativos que puedes aprovechar. Nunca dejes de aprender y adaptarte a los cambios.

É isso! Mantenha-se atualizado e continue aprendendo. Estes são os fundamentos do marketing de produtos. A dinâmica da indústria, a mudança no comportamento do consumidor e as novas técnicas de marketing estão em mudança dinâmica. A aprendizagem contínua não é apenas uma preparação para se destacar no cargo atual, mas também para ficar relevante e ser pró-ativo em sua profissão com respeito ao seu desenvolvimento. ????Outra coisa que faria é participar de comunidades digitais de gerentes de marketing de produtos - é definitivamente outra plataforma na qual pode obter conhecimento e estar atualizado com as tendências/desenvolvimentos mais recentes na indústria.

Yes, you can learn from pears and learn from your competitors. There is an open field where you can practice practise again practise to achieve your goal and be the customer centric... understand their needs. Cater their Feedback and make it better.

Es escencial establecer objetivos de estudios que te permitan conocer cuales son las tendencias en mercado y producto, estar constantemente estudiando te permite estar a la vanguardia de lo que se viene y lo que ha mejorado en todo ámbito de materias.

Do some deep market research to get a handle on the latest trends, challenges, and opportunities in your industry. This will help you tailor your marketing strategies to fit what the market really needs. Plus during a recession, companies focus on maximizing value, so highlight how you can contribute to growth by boosting product visibility, driving sales, and improving customer retention.

El aprendizaje constante, lo comparan con el salto con garrocha olímpico. Solo cuando te subes la vara cada vez que llegas tu máximo potencial puedes mantenerte aprendiendo. Estoy convencido que cuando haces sinergia con tu experiencia, con el conocimiento que traen generaciones mas jovenes que tu, te vuelves indetenible.

When I was laid off in early 2023 there were four things I promised myself I would always do from that point forward. These four things apply to transitioning into or finding a new role in product marketing, even during a recession: 1. ALWAYS keep your resume up-to-date and relevant to current PMM trends. 2. ALWAYS keep your LinkedIn profile up-to-date, but telling a your story in a different way than your resume does. 3. Contribute to the community by writing, speaking, or sharing in the spaces PMMs congregate. 4. Networking isn't optional, it's a requirement. Make time to attend conferences, meetups, virtual events, and conversations with other PMMs. You've got this. Be resilient.

To transition into product marketing during a recession, leverage your existing skills such as market research, data analysis, and customer insights. Enhance your knowledge with online courses and certifications in product marketing. Network with industry professionals to gain insights & find job opportunities. Emphasize your adaptability and problem-solving abilities, showcasing how you can help companies navigate economic challenges. Focus on resilient or growing industries during the recession. Tailor your resume and cover letter to highlight relevant experience and how you can add value. By strategically positioning yourself and continuously upskilling, you can successfully transition into product marketing despite economic challenges.

Lo mas importante es que una sola acción no hace la diferencia, la excelencia en la ejecución en la gestión de productos, estrategia de precios, excelencia en ejecución , POP llamativos y estar en los canales correctos es la clave para la gestión de productos, en especial en momentos de recesión.

In my experience I did not have a product marketing function. I had product management working w engineering and field marketing supporting sales. Geno

It is obvious that in recessions the capacity of companies to spend money on developing their products decreases and normally they decide to come out of it. Personally, I think that in the recession people have more time to think and is an appropriate time for marketing. What should be considered are as below: First, controlling budget allocation is crucial because without that you may face problems. Second, place your focus on the places which will lead to more optimistic results that have two positive impacts on your way, give hope and courage to continue and give you a better understanding of what you prioritized. Third, be persistent, optimistic and inspired to help your team transfer them to others. People see it and they respond.