Wie erstellt man einen Social-Media-Marketingplan in 5 Schritten?

I always tell people, you must get clear on your WHY when creating a social media strategy. I've hosted a top business podcast for five years and I've always been clear on my why: connect with quality entrepreneurs, learn something, and create business opportunity. This simple understanding of my WHY has led to extreme clarity when creating content.

SMART goals might be the most popular and engrained type of objective, but so many people use them incorrectly. Perhaps this is because many think "strategy" and "plan" are interchangeable. "To gain 500 new followers on Instagram in 6 months" is tactical and doesn't address the core problem of why the business sees this as an issue (which is where your strategy comes in). For a plan, SMART goals work as long as they complement your strategy. Don't get strategy and plan confused.

Before you "know your audience" you must get clear on knowing yourself and the content you want to create. Ask yourself, "Why am I creating content on social media? and how am I different?" Understanding what makes you different will give you a competitive edge when creating content at scale.

You do not need to be everywhere, and always on. Find out where your ideal clients hang out, and prioritise them. Start with 1-2 channels, learn how to leverage them, and then expand your wheelhouse.

It's easy to fall into the trap of needing to be everywhere. Yes, being on all platforms is important, but focus on creating a community on a single platform that translates to others. I started building my audience on Instagram in 2017, which led to starting my podcast and growing on the podcast app + Spotify. By doing this, it has allowed me to start creating on other platforms with a clear purpose. Now, I'm able to repurpose all of my content across platforms because I'm clear on my message. Most importantly, just get started.

In my experience, having a business podcast has allowed me to create valuable content at scale through my brand. By having other experts on my show, it has given me the opportunity to share their story and create valuable content for my audience. Not everyone needs to start a podcast, but it's important to ask yourself, "what can I share with people that will help them learn and grow?" We all have a story, start creating content about your experiences and embrace your journey. We can all learn from each other.

In my opinion, measuring the numbers is great but you must be commit to creating instead of committed to the numbers. Before tracking "reach" track how many times you're posting content. You can only control the output, therefore, focus on it.