Wie kommuniziert man wissenschaftliche Erkenntnisse am besten in den sozialen Medien?

Effective ways to communicate scientific findings on social media: 1) Define your audience and understand their level of scientific knowledge - allows for clear and concise explanations without overcomplicating or oversimplifying. 2) Engaging storytelling techniques - use personal anecdotes, relatable examples, and visuals without losing sight of the significance and impact of your findings. 3) Leverage platform features - use relevant hashtags, live streams, and Q&As to connect with the audience directly.

Clearly define your communication goals, whether it's raising awareness, educating, or fostering discussions. Identify your target audience and tailor your message to their level of understanding and interests. For example, if your audience includes both experts and the general public, find a middle ground that appeals to both.

Before posting anything on social media define you goals and your target population. Nowadays the average attention span is around 8 second your shoo tailor your post accordingly that you can activate someone's mind in first 8 seconds so he/she will continue reading your post.

To convey your research findings, you must answer the WHY question which will inform the best social media platform to leverage on. I observed there are certain social media that has the target audience interested in information like research insights compared to others. Another thing you must consider is how to convey the information on such platform. For instance, one of the platforms to post such information is LinkedIn so texts and infographics might be a good option.

Before you post anything, you should clearly have an understanding of your target audience, as this helps to determine their needs and interest. Always try to give people as much information as they can process and remember by using simple words.

Consider the characteristics of each social media platform and choose the one(s) most suitable for your audience. Visual content is often more engaging, so use formats like infographics, short videos, or visually appealing images. Keep the content concise and use easy-to-understand language, ensuring accessibility for a broad audience.

There is no right way to doing things. There is always a better way to doing things. So you should target that platform which is most appropriate for you. But for professional growth LinkedIn is the only platform. So, build your network, post regularly, try to have voice broadcast and also try to become live. Try posting useful information ℹ️

Begin by placing your findings in context. Explain the real-world implications or applications of your research. Use simple terms to describe the key findings, emphasizing the "why" and "how" behind the results. Provide evidence in a straightforward manner, avoiding technical jargon.

Comunicar descobertas científicas nas mídias sociais é desafiador. Equilibrar precisão e acessibilidade é crucial para envolver o público sem sobrecarregá-lo. Resumir de forma clara e concisa os principais resultados é essencial. A linguagem precisa ser acessível, mantendo a precisão científica. É vital explicar a relevância dos resultados, mostrando como contribuem para o entendimento geral. Vincular à fonte original reforça a credibilidade e permite exploração adicional. Admitir as limitações e incertezas é essencial, promovendo uma comunicação honesta e responsável. Em resumo, a ciência pode ser acessível e fascinante quando apresentada de maneira envolvente, respeitando a complexidade do processo científico.

Actively engage with your audience by encouraging participation. Pose thought-provoking questions, ask for opinions, and respond promptly to comments. Utilize the interactive features of the platform, such as polls or live Q&A sessions, to make the communication more dynamic and foster a sense of community.

I think the easiest way to engage through social media is to humanize the information. How do these findings affect people? If you've just discovered that a tau protein is the root cause of neurodegenerative disease, what does that mean for the 70 year old man who is about to become a great-grandfather? "We've just figured out how to prevent a child from being forgotten by his mother's grandpa."

Engaging with your audience is very important, different persons can provide new perspectives which can be helpful in gaining information. Engagement also encourages more people to share because they see they are being heard. It’s important to be respectful to other persons point of view even if it’s different.

If you want yo succeed on social media especially you have to connect with your audience. Post engaging content that is relevant to your audience and also helpful for them. Enhance your network and share insights on their content too. Host online meetings and ask them to share their views.

One of the best ways to engage with your audience is through creating meaningful, thought-provoking and relatable contents and by also actively responding to their comments. This will automatically foster genuine connections between you and your audience

Maintain professionalism by adhering to ethical guidelines in scientific communication. Clearly communicate the study's limitations and avoid overselling or sensationalizing the findings. Provide references or links for those who wish to explore the research in more depth, promoting transparency and credibility.

Yes, bot all information is to be placed on the internet. You need to seek consent from authorities before doing it. This protect the rights of individuals whose informations will be used.

Continuously monitor and evaluate your performance on social media. You can use LinkedIn creator tools to analyse your performance. Continuously keep sharing your content, like, comment and mentions others on your content.

It is important to continuously monitor and evaluate the impact of your social media communication and strategy using different social media metrics and monitoring tools, as this will enable you to understand how/what to improve on.

Diverse perspectives exist, so choose words thoughtfully to foster understanding and avoid unintentional offense. Make information enjoyable by incorporating elements of fun, making your content engaging and accessible to a broader audience.

Utilize graphics such as flow charts, diagrams, or even short animation clips to explain information in a simpler and easier way to understand. It's best to use layman's terms. It's important to capture the public's attention, especially for laymen, in order to engage and access scientific information.

Remember, the goal is to make scientific information accessible and engaging while maintaining scientific integrity. Tailoring your communication style to the platform and audience will maximize the impact of your scientific findings on social media.

I'm way new to this "researcher's world" to spread ideas, but for sure one of the most important aspects we can improve to share our scientific results with others in a more insightful way, is to keep it interesting and to keep it short. Of course we love to talk about our projects for hours but what about our audiences? We need to catch their eyes with unique figures and mysterious start lines. And I would love to hear your thoughts about this🫴