Was sind die wichtigsten E-Mail-Marketing-Tipps für eine Content-Marketing-Karriere?

I remember struggling with finding the right tone in email campaign until I started to pick a particular name from my audience and pretend I’m sending a personal email to them. It was such a little mindset change but had a profound impact on how I wrote those emails. I was able to communicate with them in a casual way and express my offer without sounding super salesy especially if you have looked into the data and created segments based on their responses to the previous emails.

In a content marketing career, mastering email marketing is crucial. First, always personalize your emails; it shows attention to detail and respect for your audience. Second, keep your content relevant and valuable to ensure engagement. Regular testing and optimization of your emails are key for understanding what resonates with your audience. Remember, consistency in your email schedule builds anticipation and trust. Lastly, always analyze your results to refine your strategy and improve your content's effectiveness. These practices are not just tips; they are essentials for a successful content marketing journey.

For email marketing you need to know your targeted persons persona. Then you can collect your exact targeted person. Otherwise you won't get your valuable data. Try to provide value your audience. They want funny, interesting things not bored, educational not regular. Try to create your content base on trending. People need to see updated topics and off course valuable content.

12 tips to optimize your subject line and get more email opens: 1. Shorten your subject lines 2. Avoid spam words in your subject lines 3. Ask open-ended questions in subject line 4. Include a deadline in the subject line 5. Try a teaser subject line to get email opens 6. Give a clear command in your subject 7. Share something valuable in your subject line 8. Make an announcement right in the subject 9. Be unique in the email inbox 10. Tell a joke with your email subject 11. Say something unexpected or intriguing 12. Highlight video in your subject line By using these tips, you'll maximize your email open rates.

Crafting catchy subject lines is crucial for the success of any email campaign. Here are some tips * Spark Curiosity * Create Urgency * Personalize * Use Numbers and Lists * Ask Questions * Offer Benefits * Invoke Emotions

The use of words like "Unlock" and "Secret Strategies" piques curiosity, while "Boost Your Sales in 30 Days" offers a clear and enticing benefit. "Don't Miss Out: Exclusive Early Access Just for You!" This subject line plays on the fear of missing out (FOMO). It suggests exclusivity and personalization with "Just for You," making the recipient feel unique and more likely to open the email to discover what they might miss. 🌟 Transform Your Workspace: Innovative Ideas Inside! 🌟 The promise of "Innovative Ideas" suggests valuable content, and "Transform Your Workspace" indicates a direct benefit to the recipient.

You have to read read read read! And not necessarily content related to your field of activity. Draw inspiration from the work of others to stimulate your own creative neurons. Appetite comes with eating 😉

Value, value,value, value!! Make your emails about insane value, insights, and solutions. This formula will land you sales automatically and your subscribers will actually take the action you include in your CTA. Keep your emails fluff free, and a clear CTA. It will work like a charm.

Storytelling: Use storytelling to make your emails more engaging. Share success stories, case studies, or personal anecdotes about your products or services. This humanizes your brand and helps build a connection with your audience.

Your emails should be about your audience—not you. Emails should be sent to a defined audience with a clear purpose. And the content of your email should match the promise of your headline. No bait (catchy headlines) and switch (sales email)! For designs, emails should be easy to scan. Don’t make reading an email feel like work. Shorter sentences, fewer paragraphs, and links if folks want more. Get to the point quickly. Finally, emails should match the overall voice of your brand. This may mean making adjustments to ensure the email copy feels appropriate to the context. Drop the corporate jargon and speak to people like humans.

The person writing the email should operate like a journalist - research the subject matter and interview the in house expert. There are too many marketers just winging it now & over relying on Chat GPT to produce content that is not going to appeal to your target market - if you don’t have the content yourself then share a review or recommendation from an expert in the area - they’ll be glad of the links to their content and your content will be tagged as valuable by your audience

Here are 5 tips to optimize your call to action (CTA) so it gets more clicks: 1. Prioritize clarity over cleverness 2. Include urgency in your CTA 3. Use an animated GIF CTA 4. Stick to one CTA only 5. Repeat your CTA By using these tips, your call to action will get more clicks and drive more conversions!

O CTA deve ser o mais objetivo possível, com os verbos de ação bem posicionados no texto. Quanto mais forem inseridos de forma natural e atrativa, melhor. No entanto, a clareza é o ponto-chave.

CTA's are incredibly powerful tool to connect with the consumer and make your message clear. Creating one concise and impactful CTAs can drive engagement and prompt desired actions from the audience.

Boost your content marketing game by going mobile-first in email marketing! 🚀📱 With users flocking to mobile for emails, it's essential to prioritize a seamless mobile experience. Test, tweak, and simplify your designs for maximum engagement. Make every click count! 🌟

Cada vez que produzo um conteúdo, verifico como será apresentado em dispositivos móveis, uma vez que grande parte das pessoas utiliza desses dispositivos para ler e responder demandas. É adequado que os anexos não sejam tão grandes para poupar o uso de dados móveis.

Email marketing is meant to be figured out. Hit and trial help you figure out your own winning strategy. Measure, analyze, optimize and Repeat. Imagine it like a control system. You give an input, get a feedback and then put it back into the system to calibrate it. One thing that is essential is, knowing your goals and metrics. What metrics matter to you and WHY? Starting on email marketing without metrics and goals can backfire leading to frustration. Also, invest in tools that meet your unique needs. With the SaaS wave out there, it is easy to drown among so many options and each offering so many features. Choose what suits you and the business the best.

Generative AI such as Einstein AI through Salesforce offers new opportunities to generate test emails and assess not only what titles, emails are most effective but optimal times to send emails - that data adapts to each persons profile - so one aggregate mail out could be arriving in people’s inboxes at different optimal times. Good example of how applying AI to measurement and tracking can lead to immediate improvements to your campaigns.

Master storytelling. That's because on email, you'll be relying a lot of text (unless you hyperlink your readers elsewhere). Attention is the new currency, so your ability to captivate them as they scroll through your email is important. There are many frameworks to good storytelling, and a simple one is the 9Cs of Storyselling. Context Characters Curiosity Catalyst Conversation Complication# Change Consequences Conversion Google 9C Storyselling Maverick Foo and you'll find the LinkedIn Article. (Plus it's a skill you can extend into different areas of marketing and sales too)

The most important email marketing tip isn't even listed in this article — "don't annoy your audience." You damage your brand equity this way, even if the reader is willing to make a purchase because they think it will shut you up.

Ensure emails are always repliable and answers to them are well served. Never send out "noreply@" style emails. Never confuse 'enquire'/'enquiry' with 'inquire'/'inquiry' . The former mainly relates to customer service. The latter often relates to criminal investigation or investigative research.

This may seem obvious, but be consistent. It doesn’t matter what your cadence or frequency is, once you commit, be reliable and consistent in the delivery. Being consistent means to put your strategy, tactics, and processes in place before ever launching your email content marketing plan. Make sure to plan back up content as to always have something available in the event of an unforeseen circumstance.