Sie möchten in einer Karriere in der Kreativstrategie erfolgreich sein. Welche Fähigkeiten müssen Sie zuerst entwickeln?

Para tener éxito en una carrera en Estrategia Creativa, es fundamental desarrollar habilidades clave como pensamiento innovador, resolución de problemas, comunicación efectiva, capacidad de colaboración, adaptabilidad y capacidad de análisis estratégico. Además, es crucial cultivar la creatividad, la capacidad para pensar de manera no convencional y la habilidad para generar ideas originales y efectivas. Una sólida comprensión de los principios de marketing y una mentalidad orientada al cliente también son esenciales. Además, mantenerse actualizado sobre las tendencias y tecnologías emergentes en marketing y creatividad es fundamental para destacar en este campo en constante evolución.

Para desarrollar estrategias creativas exitosas, se debe tener muy desarrollada la capacidad de observación, darse oportunidad de pensar fuera de la caja y realizar investigaciones sobre tendencias y comportamientos de la audiencia a la que nos vamos a dirigir.

To succeed in Creative Strategy, I'd say cultivate creativity by firstly aligning concepts with strategic goals. Then make sure you communicate persuasively, honing listening skills for effective collaboration. Then you must master your research to inform strategies. Also adapt to industry shifts, solving problems with resourcefulness. Remembering to manage projects efficiently, by employing critical thinking to make informed decisions. However, a biggie for me is to work on developing your emotional intelligence. Emotional intelligence skills form a robust foundation for success in Creative Strategy.

My mentor! Carl Philipp Gottlieb von Clausewitz. First military officer and author on the theory and practice of war. His work is the essay "Vom Kriege" [On War]. He analyses the theory, strategy, tactics and philosophy of war. Work, which is taught at the Military Academies & Business and Marketing Schools. In this book he argues that two things are necessary. Creative thinking and the bravery to act, based on it. Specifically he states, "surprise them like a man diving into the icy waters of winter". Of course, all of the above listed as options are preconditions!

Life experience is the best research you can do. Lean into absorbing all the trade magazines, museums, trends on TikTok, be a bucket of information and don't judge how something "irrelevant" can bring you a unique POV in your industry. Strategy, I believe, is the art of creative conclusions. It is taking something everyone knows or might have access to and then building a clear action-plan for that information.

En mi opinión, la capacidad de ideación constituye una de las principales razones para añadir el adjetivo "creativa" a nuestras estrategias. Si bien la recopilación de información e investigación es crucial, puede provenir de diversas fuentes o áreas, por lo que no necesariamente será una responsabilidad exclusivamente nuestra. Sin embargo, tener la habilidad para transformar data en propuestas que puedan generar soluciones concretas, originales y eficientes, debe ser una de las habilidades mas importantes en la carrera de un estratega. Mantén una mentalidad abierta, nútrete de otras áreas, sé parte de los procesos, equivócate (idealmente barato) celebra lo diferente, cuestiona, discute y nunca pierdas de vista el objetivo.

Use all the information you work on and distill it. Then, take the refined information and distill it again. Newer strategists often try to demonstrate that their idea has "legs" and will provide creative briefs that are over-articulate or provide too much information. Your single-most important and powerful idea should be able to be communicated in a sentence. Don't overcomplicate by crutching on an information dump. Also, explore counterarguments and pushback. Don't surround yourself with people in the office that will give you what you want to hear. The hard questions will make your strategy stand tall.

Surround yourself in an environment where people are eager to hone their skills in creative strategy. In such a setting, you can: Gather expert information and ideas Brainstorm tactics and the latest trends You can use this to iterate and improve, mixing in the learning you've captured from this group of people.

Idealizing is the guiding thread of a creative mind. I strongly believe in the innate creative ability of people, but I also believe a lot in processes and methodologies. That's why my suggestion is always to study lateral thinking, brainwriting, and the synectics method.

Ideas are the currency of creativity. Cultivating ideation techniques, from mind mapping to SCAMPER, fosters a fertile ground for innovation. Embracing diverse perspectives and fostering an environment conducive to brainstorming unleashes a torrent of creative solutions.

Some companies separate strategists with copywriters. But, all strategists should naturally have a strong grip of how copy can transform how information is received. Take a writing workshop, read more books, expand your vocabulary to learn how to better communicate your idea. In some scenarios, when someone "doesn't get" your strategy it is because of the words you use to explain what it is. Words and their meaning are your best friends in building strategy.

Copywriting is the breath of every business Learning how to write effectively allows you to influence viewers without the need to force people to buy your products or sound salesy.

In the realm of Creative Strategy, storytelling is the bridge that connects brands to audiences. Crafting compelling narratives, whether through taglines or brand stories, captivates attention and fosters emotional connections. Mastering the art of copywriting ensures that every word resonates with impact.

In the realm of creative strategies, storytelling and copywriting stand as twin pillars, illuminating the path to genuine connection, mastering these arts demands not just practice but a deep dive into the myriad tales that humanity shares, nurturing our innate capacity to resonate and engage.

Storytelling e copywriting são habilidades essenciais para qualquer estrategista criativo. Ao dominar a arte de contar histórias envolventes e escrever cópias persuasivas, você pode criar estratégias de marketing memoráveis e impactantes que se destacam da concorrência. Utilize o storytelling para construir uma narrativa coesa em torno de sua marca, criando uma conexão emocional duradoura com seus clientes. Considere o tom, estilo e formato ideais para cada canal, garantindo que sua mensagem ressoe com eficácia.É importante adaptar seu storytelling e copywriting para diferentes plataformas e públicos-alvo. Espero que essas dicas sejam úteis para aprimorar suas habilidades de storytelling e copywriting na Estratégia Criativa.

Speaking Powerpoint is an excellent book that makes a case for visual communication in business. Design and visual communication help to communicate ideas. BUT, do not go to this phase until your words and their meaning are strong. A gif or infographic will not distract away from a weak POV.

Visuals are the language of engagement. Understanding design principles and visual communication techniques elevates your ability to convey messages effectively. Whether it's creating mood boards or designing mockups, visual prowess enhances the aesthetic appeal and clarity of your strategies.

Listen actively to your collaborators and understand how your work can help their (and ultimately) the customers' problems. Give and receive feedback in a way that shows you are open to hearing how your ideas can take the business to the next level. Also, if you have a strong point of view, fight for it. Sometimes experts in their own fields will try to project their knowledge into your work. You have different jobs for a reason. Stand strong in what you bring to the table, but also be okay for when you need to shelf an idea to keep process moving.

Creative Strategy thrives in a collaborative ecosystem. Nurturing effective communication, active listening, and empathy fosters synergy within cross-functional teams. Embracing diverse perspectives enriches the ideation process, leading to holistic solutions. In the ever-evolving landscape of Creative Strategy, adaptability is a superpower. Embracing change, staying abreast of industry trends, and continuously learning new tools and methodologies ensure relevance in a dynamic marketplace.

I consider myself a student of creativity. Constantly looking at the latest media and digital platforms and studying the best work across the board. I believe in using the world's best awarded strategic/creative work as a continual textbook for building creative strategies. But I make sure to look beyond the industry for creative capitol, always taking note of the innovators and the ideas that break molds. And I practice my sharing/collaboration skills continuously, making sure I can impart what I learn and process to those who need it. To me, that is the key to success.

I believe that the essential predicates to work in the elaboration of creative strategies are logical reasoning and analytical capacity. The rest is work: gather market information, primary and secondary data and make a good diagnosis. After that, more work: list all possible strategic paths to evaluate the most indicated, until only one remains, which will be the great bet of the brand.