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Address content authorization bottlenecks and facilitate punctual delivery, it is critical to begin with laying out a lucid approval procedure that has designated job descriptions and timetables for all steps. Project management software can help in monitoring how far things have progressed as well as sending out automated notifications to involved persons whenever they need to give their stamp of approval. Frequent communication, setting ground rules early on, may also be done so as to eliminate some delays which could arise. If advisable, there can also be short-cut methodologies for rapidly dealing with emergency material or alternatively requesting pre-emptively cleared types of content.

Communicate regularly with stakeholders, reminding them of the deadlines and the impact delays can have on the overall schedule. If possible, create a streamlined approval process, such as pre-defined templates or content guidelines, to speed up reviews. You could also ask for feedback in smaller batches rather than waiting for the entire content to be reviewed simultaneously. This way, you keep the project moving and ensure you stay on track with your calendar.

Start with identifying the bottlenecks, where is the work getting stuck? Get into the why of it. Is there a lack of proper workflow? Is the communication not streamlined? Are there dependencies on too many reviewers? Or is there lack of training for the team members? Once you have pinned down the problem, you can plan to solve it. But at the same time, go back to the basics and relook at the content production process too. Enhance efficiency and ensure timely delivery of content by following these steps - 1. Streamline the content production 2. Set clear communication processes 3. Increase stakeholder accountability 4. Ensure periodic training for the team

ClickUp/ Asana/ Jira to the rescue. Have mandatory weekly huddles to ensure priorities align across team members. Project Management on one of these platforms will significantly reduce the bottlenecks you've faced.

We've added an additional level of approval focused on the UI perspective. Using Sanity CMS, we now include a blog approval stage to review the visual presentation, formatting, and overall UI design. Sanity CMS makes it simple for the content author to update and adjust content as needed, ensuring that everything looks polished and professional before publication.

Embracing technology is indeed a pivotal strategy for overcoming content bottlenecks. By leveraging tools such as content management systems (CMS) and project management software, teams can enhance real-time collaboration and streamline updates.

A minha dica é estabelecer prazos bem definidos para cada etapa do processo e manter uma comunicação constante com todos os envolvidos. Automatize lembretes e utilize ferramentas de gerenciamento de projetos para monitorar o progresso. Se necessário, defina prioridades e ajuste o cronograma para lidar com imprevistos, garantindo que o fluxo de aprovação não atrase as entregas.

At Alpro, web content creation is prioritized based on which market is currently bringing in most sales, but also which web pages are visited most often in combination with the most frequently searched keywords on the Alpro.com website. So, Market > web visits > topics. This gives you quite a nice list of content that needs to be created. If you want to take it further, use the ICE method. Impact vs. cost vs energy. How much impact will this have (score 1-5) versus what’s the financial cost and how much (human) resources will it take (also score 1-5). That should do. 😃

Prioritise the content, and if the approvals still aren't happening, send the piece of content in a direct message to the relevant person. Sometimes a nudge like that is required in order to get the content approved, so that they don't have to log into another piece of software to view the content, they can quickly look at it via email or WhatsApp or Slack and approve directly.

Prioritizing content is key to managing bottlenecks. Identify the most critical pieces for your strategy and move them to the front of the approval queue. This ensures that crucial content isn’t delayed by less urgent items. By setting clear priorities, you help your team focus on what’s essential, maintaining momentum even when resources are limited.

Para evitar gargalos na aprovação de conteúdo e garantir que tudo seja entregue no prazo, sempre gosto de trabalhar com uma margem de três semanas de antecedência. Isso dá a flexibilidade necessária para ajustar o calendário conforme as mudanças do mercado, mantendo tudo organizado e sem surpresas de última hora.

A content marketing calendar is made for a reason. You need to communicate the importance of deadlines with the key stakeholders, and this includes those working on the feedback cycles. So I recommend that you add fields for - date of draft, date of review, date of publish - and if a date passes, your strategy document should clearly state that the piece goes into publishing and further revisions can be done during updates.

Setting clear deadlines is essential for maintaining content schedules. When establishing deadlines, it's important to include buffer time for any unforeseen delays. Communicate these deadlines clearly to everyone involved in the content creation and approval process. This fosters a sense of urgency and accountability, prompting timely feedback and action. Additionally, deadlines are useful for tracking progress and pinpointing where bottlenecks might arise.

Clear deadlines help everyone involved understand the importance of timely approvals. Communicating these deadlines upfront ensures everyone knows what’s expected and when. → Set specific deadlines for each stage of the content approval process. → Regularly remind stakeholders of upcoming deadlines to keep things moving.

Setting clear deadlines instills a strong sense of responsibility in the assigned individuals. Regular reminders and notifications about the deadline help them stay on track, ensuring timely approvals and on-time delivery.

La experiencia me ha enseñado que por muchos deadlines, calendarios y aplicaciones que se usen, ante un atasco la mejor solución es la comunicación directa. Una llamada, una reunión o una charla pueden servir más para avanzar que todos los correos del mundo.

É importante sempre ter em mente o público e suas dores, além das necessidades da empresa. Isso ajuda a focar no que realmente importa, facilitando a aprovação do conteúdo, já que ele estará alinhado com os objetivos de quem consome e de quem aprova.

Here's an unexpected answer to the issue of getting content approval on time: Cultivate relationships with your stakeholders. 💠 Grab a drink with your SMEs after work. 💠 Invite your client for lunch. 💠 Send a digital card on their birthdays. There's a million different ways to connect on a personal level. And when you do that, your stakeholders will start being more mindful of their roles in your content planning.

4 steps to use good communication to speed up content approval. 1 - Send short, clear emails about what you need to be approved. The format can be something like this: Hi John, The following articles are ready for review. Can you please approve them before [Date]? Content 1 [Link] Content 2 [Link] Content 3 [Link] Thanks! 2 - Follow up consistently. Sometimes, emails can get buried. Follow up consistently, perhaps twice a week. 3 - Agree on their availability. If they’re busy, agree on a specific day of the week when they can go through content approval in batches. 4 - Have a shared calendar. This can be in Notion, Google Sheets, or Google Docs. Have a tool that’s available for everyone involved.

Try to understand revisions before they are done. Every approval system has a kind of revision request. This sets everything back to erlaubt stage and needs to be reactivated. If you have a good communication in your and partner departments, they will contact you offline before the reject. Sometimes it is only a misunderstanding and not a mistake that needs revisions. This good communication speeds up your approval and creation process.

Para garantir que o conteúdo seja entregue no prazo e sem complicações, capacite os tomadores de decisão com um planejamento bem organizado. Uma boa dica é usar uma planilha de Gestão de Conteúdo que facilite a visualização do cronograma e as etapas do processo. Isso ajuda a equipe a aprovar o conteúdo mais rápido, mantendo tudo nos trilhos e evitando atrasos na sua estratégia.

Effective CMS, Tech stack to manage the content lifecycle, and empowering team for decision-making are a few robust ways to reduce approval wait time and manage work flow and deadlines effectively. I have found CMS very effective in managing the work flow reducing manual labor and contact for seeking or giving approvals.

1. Clearly define their roles 2. Give them the resources and support they need 3. Trust their judgment This helps decision-makers make informed decisions quickly, without needing to escalate issues unnecessarily. As a result, content is approved faster, and the quality of decisions improves. By trusting their team, organizations can make the content approval process more efficient and effective.

This is the key to approving content. Create a concise game plan and lay it out flat. The game plan covers everything from content to conversation scheduling. Your role is to create an event and invite them, be persistent if it falls through, and show that you've done all the heavy lifting. Their job is to just brush off the dust. When you get feedback, be open to new ideas but unafraid to stand your ground. This empowers the decision-makers by giving them less to do and more to be excited about.

Give decision-makers specific, actionable information. Align content with established guidelines, flag critical deviations, and summarize key decisions. This reduces the burden and allows them to approve content faster. Use tiered approval layers for low-priority content and offer clear recommendations for complex decisions. This keeps decision-makers focused on strategic priorities and speeds up the process. By streamlining approvals, you build trust and create a more efficient workflow.