Even with exclusive agreements, diversify your media mix to avoid over-reliance on one partner. Use data to show the value you bring to the table and maintain leverage in negotiations. Keep a few alternatives in mind so you're never without options if terms need adjusting.

Play smart, you can keep your options open and get the best deal for your needs. Tie the exclusive deal to specific performance metrics, allowing you to reassess if targets aren't met. Include provisions that permit you to terminate the agreement if certain conditions aren't met or if better options emerge. Continue to build connections with other vendors, ensuring they remain interested in working with you. Remain up-to-date on industry trends, new technologies, and emerging vendors to keep your options open. Leverage data and performance insights to negotiate better terms or seek alternative options.

Know Your Market: Stay updated on industry trends and competitor pricing. This knowledge gives you a strong bargaining position. Leverage Multiple Vendors: Don't put all your eggs in one basket. Having multiple options can help you secure better deals. Highlight Your Value: Emphasize the benefits your company brings to the table, such as a large audience or high engagement rates. Be Prepared to Walk Away: If the deal doesn't meet your expectations, be willing to walk away. This shows that you're serious and can influence their negotiation tactics. Consider Long-Term Partnerships: Offer to negotiate a long-term contract in exchange for more favorable terms. This can be beneficial for both parties.

To maintain leverage, don't get emotional about exclusivity. Here's the play: never rely on one media vendor. Build leverage by creating demand across multiple platforms. Diversify your spend—Facebook, Google, TikTok, YouTube. Keep testing new platforms even if a vendor offers you an exclusive deal. Always have other options on the table. Negotiate hard but stay flexible, and don’t let FOMO drive decisions. Leverage your brand power—vendors need you as much as you need them. If you’ve built a loyal audience, that’s your leverage. Stay patient, stay diversified.

Preparation is key in negotiations. I research the other party to understand their needs, goals, and weaknesses, which helps me strategise effectively. Active listening is another important tactic. By paying attention to their concerns, I can find common ground and potential compromises, which builds rapport and increases the chances of success. I also maintain a confident yet flexible demeanour. Staying firm on non-negotiables while being open to creative solutions is essential. This shows a willingness to work towards a mutually beneficial agreement. Lastly, I keep a positive and respectful attitude throughout the process. Building trust can significantly impact the outcome.