Bei der Erstellung Ihrer Produkt-Roadmap ist es wichtig zu erkennen, welche Markttrends mit Ihrer Vision und Ihren Kundenbedürfnissen übereinstimmen. So setzen Sie effektiv Prioritäten:
- Analysieren Sie Kundenfeedback, um Nachfragemuster zu erkennen.
- Bewerten Sie den potenziellen ROI jedes Trends und die Ausrichtung auf Ihre Geschäftsziele.
- Überwachen Sie die Reaktionen der Wettbewerber, um die Marktbereitschaft und Dringlichkeit zu messen.
Welche Markttrends haben Ihrer Meinung nach den größten Einfluss auf die Gestaltung Ihrer Produktstrategie?
One thing I’ve found helpful is to go through customer feedback from time to time and understand what they like and what could be improved. If we look deep enough, we will also understand many unstated needs which itself can define your product roadmap or product strategy. This journey will always be full of surprises and excitement :)
I'd prefer to use the RICE approach. A simple and effective way to choose. RICE = (Reach *Impact * Confidence) / Effort All you need is just to know Reach = how many customers would be happy to get it Impact = the impact on each customer Confidence = how confident I am that my hypothesis is correct Effort = the resources I need to do it Pure math
I would go for "We will do better" strategy. If one weighs business and Innovation. Better to put your money on products which are running in market. Go and study the best selling make, 1) Identify what are customer dissatisfaction points, work on it. 2) As Jaywant said rightly , do VOC and find what is unfulfilled need of customer. What is latent needs of the user in the product. This can be done through interviews and also by observing how product is used. Speed up these, take six months and come up with a better, price effective and improved aesthetic product. Pl note these days aesthetic is taking prime ranking even in industry applications. So your strategy shall be. We will do it better, faster and Profiter to dealer, user.
An example is examining and leveraging trends that could offer your business an opportunity to innovate by offering innovative products that align with your organisation's objective. A good example is how you can leverage an emerging trend like #GenAI to infuse it in your product offering to enhance efficiency and improve your organisation's bottom line. This can be applied to various use cases like using Ai in the product discovery process using it to sift through tonnes of data to gather customer insights tonaid decision making.
When prioritizing market trends for the product roadmap, we should begin with extensive market research & customer feedback to identify emerging needs. PMs ensure these trends align with the company’s business goals and assess their feasibility in terms of resources & technical capability. Risk assessment is crucial to determine if a trend is sustainable or just a passing fad. Input from internal & external stakeholders is gathered to validate the trend’s importance. Frameworks like the Impact vs. Effort matrix are used to prioritize effectively. Continuous monitoring & feedback loops ensure the team stays agile & adjusts the roadmap as needed.