adidas

“Pressure is a privilege”: This Women’s History Month, trailblazer and game changer Billie Jean King joined us for an unforgettable panel discussion at our global HQ in Herzogenaurach reminding us of her 50-year fight for gender equality while winning 39 grand slam titles and founding the Women’s Tennis Association. 🙌      We're still feeling inspired and motivated from this incredible moment: Together with senior leaders, we explored the significant role women consumers play for businesses, male allyship, sponsorship, and the future of women in sport and leadership. Billie Jean reminded us all: “pressure is a privilege” and equality in sports is only possible when we create the environment for “girls to start having the dream their brothers had”. What a legend!     A huge thank you to everyone who joined us! Take an exclusive look inside the /// event below 📸👇      #AccelerateAction #WHM #inside3stripes Billie Jean King Enterprises

Let's elevate HER: Here’s what to expect from our latest edition of inside3stripes as we pay tribute to Women’s History Month…   ⚽ Women's football: Tamaki Machi, from adidas’ Sports Marketing team shares how we’re supporting Japanese girls to develop their talents in the world of football.    🎬 Exclusive interview: Join us for an in-depth conversation with Candace Parker, President of adidas Women’s Basketball and WNBA world champion, as she shares her insights into leadership, development, and business.  🤝 Gender equity inside the ///: Join DEI team member and former beach volleyball pro Pauline Alves as she unveils her gender equity journey through a career in sport.  #adidas #inside3stripes #behindthescenes #womeninsport   

📢 Gamers, listen up: We’re teaming up with Minecraft!    Our multi-year collaboration will blend physical and digital worlds with both apparel and footwear products as well as in-game activations. A perfect crossover between gaming, sport, and culture.   Our partnership launches with a limited-edition capsule collection on April 1st, inspired by the upcoming ‘A Minecraft Movie’. With this collection, we invite you to step into the world of ‘A Minecraft Movie’ and carry its energy beyond the screen.     Look out for the collection on adidas.com and in select stores.     Until then, GLHF. 🎮  

Medal rush at the World Indoor Championships in China 🥇     Our adidas athletes delivered spectacular performances at the international track and field competition last weekend, bringing home 5 gold, 2 silver and 6 bronze medals. The World Indoor Championships in Nanjing, China, feature indoor track and field events, including sprints, hurdles, middle-distance races, field events like high jump, pole vault, long jump, and shot put.    Special shout-out to Grant Holloway, who became World Indoor Champion in the 60m Hurdles for the third consecutive year! With this, Grant remains unbeaten in 94 consecutive indoor races, holding an undefeated 11-year streak. 🙌     #adizero #YouGotThis

100 DAYS TO KICK OFF ⚽🏆 Who will be the last team standing? Share your predictions in the comments below. #adidasfootball #WEURO2025

RIP Big George.    An Olympic gold medalist and two-time world heavyweight champion. That's how we will always remember you.    A legend of the sport. Boxing will never forget George Foreman.

Only the best for the athlete on the road, trail and pitch 🔥. We’ve been recognized as one of the top 10 most innovative companies in sports for 2025 by Fast Company, for ramping up our innovation game with three groundbreaking designs that are redefining performance across multiple sports. From the revolutionary record-shattering Adizero Adios Pro Evo 1 to the trail running Agravic Speed Ultra, and the game-changing F50+, football’s first-ever ‘supershoe’ - our relentless pursuit of innovation continues. Developed and tested at our Innovation Lab, our latest designs are built from direct collaboration with athletes - understanding their needs, gaining insights, and pushing boundaries. Together, we turn bold ideas into podium-dominating performance – a testament to our success. Shout-out to all our teams who are helping to redefine performance by driving our innovation game! Read more here: https://adidas.pub/4iuXi1L #innovation

Blink, he’s gone 💨 On Sunday, Gout Gout ran the fastest 200m in Australian history in any condition 🤯🇦🇺 #YouGotThis

125 years of football greatness. All in one jersey. ✨   Our 125th anniversary collection pays tribute to the rich history of the German Football Federation (DFB) and our partnership, honouring legends of German football. The limited anniversary jersey represents emotional and unforgettable moments that German football fans have experienced over the years. Its design is inspired by a retro jersey from 1974, when the men’s German national football team won the home World Cup in Munich.    We’re counting the days to see the German men’s team take the jersey to the pitch this Thursday facing Italy at the UEFA Nations League quarter final.  Get your jersey here: https://adidas.pub/4hgxDIG 🫶    #adidasfootball 

We’ll help you keep your cool in Melbourne, George and Kimi 😎🏁     For the first race of the new season, we created a unique insulated jacket and a cooling vest for drivers George Russell and Kimi Antonelli of our partner, the Mercedes-AMG Petronas F1 Team.   Did you know drivers can experience temperatures of up to 55-60 degrees Celsius in their car in hot conditions? Our cooling innovation has shown to support drivers with endurance and performing at the top of their game.     We can’t wait to see the Mercedes-AMG Petronas F1 Team take their new gear to the track this weekend!    Read more here: https://adidas.pub/3DHYyze   #innovation #climacool