Adtriba by Funnel

In this episode, we dive into Google’s surprising (or maybe not so surprising) decision to delay the deprecation of third-party cookies 🍪🚫. Join us as we unpack the implications for the advertising industry, explore how this development might impact marketers and users, and share our own insights on what comes next. Catch up on the full episode now! 🚀 Spotify: https://lnkd.in/e3JA6XfP YouTube: https://lnkd.in/epiAzDEk

Catch us at 12:30 CEST today as we discuss... you guessed it, Google's decision to not going to deprecate third party cookies 🍪 🚫 We will dive into how this will impact the ad industry and give our take! And we also look forward to hearing your thoughts, let us know in the livestream comments. Livestream link: https://lnkd.in/e8da7c5X See you soon! 🚀

In this week's unmissable episode, we were thrilled to welcome Ulrike Tusk, a trailblazer in making TV ads measurable and performance-driven. With a wealth of experience from her work at Jamba, InnoGames, Goodgame Studios, and Babbel, Ulrike shares her insights and expertise on TV performance measurement and optimization. Join our hosts János Moldvay, Dr. Tim Wiegels, and Tim Kreienkamp as they delve into the fascinating world of TV ad measurement with Ulrike 📺 🚀 Catch up now! Spotify: https://lnkd.in/eymzM5uX YouTube: https://lnkd.in/epzC7ZGe

This week's episode is not to be missed! We will be joined by Ulrike Tusk, who has been at the forefront of making TV ads measurable and performance-driven. 📺 🚀 She has pioneered TV performance measurement and optimization at companies such as Jamba (selling ringtones), InnoGames, Goodgame Studios, and Babbel. Our hosts János Moldvay, Dr. Tim Wiegels and Tim Kreienkamp will dive into the following topics: - What's fascinating about TV ad measurement? - What is "extreme TV performance optimization"? - What are the different ways to measure TV campaigns? - Why is translating between Data and Marketing people so crucial? - What's the future of TV and programmatic TV? RSVP here: https://lnkd.in/ecxapgc5

Got some questions about our recent merger with Funnel? Then join this week's Marketing Measurement Matters podcast episode, the first after the merger. János and the two Tims will dive into the details about the merger and its enormous potential. They will also discuss Funnel's new positioning as a leading Marketing Intelligence company and its future plans for Funnel Measurement. Catch us live at 10am tomorrow! 🚀 Get access here: https://lnkd.in/ep9Zb-JG

Today we come with exciting news! We are thrilled to announce that we have officially become part of Funnel, a leading marketing and intelligence platform! 🎉 This marks a significant milestone for us here at Adtriba, and we can’t wait to let you know all about it! For the past four years, Funnel has been our preferred partner, helping our customers collect and map their marketing data before utilizing our advanced attribution and measurement tools. The integration has provided tremendous value, proving to be a game-changer in marketing data analysis. Given the success of our collaboration, merging with Funnel was a natural next step. This merger allows us to innovate faster and offer even more powerful tools that will revolutionize marketing measurement. We are incredibly excited about this new chapter and the enhanced capabilities it brings. We believe this merger will provide unparalleled tools and support to help you achieve your marketing goals! Read all about the merger here: https://lnkd.in/dYYuHzNM 

This week, we were delighted to welcome Ana Carreira Vidal, Media Effectiveness Measurement Specialist at Google and author of the Google Measurement Playbook. After sharing our initial thoughts on the Playbook, we were thrilled to dive deeper with its creator! In this episode, Ana discusses her motivations for creating the Playbook, the importance of educating the market, and her insights on why incrementality testing still isn’t universally adopted. Tune in to hear about the Playbook's public reception and much more. Catch up now! 🚀 ⏯ YouTube: https://lnkd.in/dZiZsYia 🎧 Spotify: https://lnkd.in/dXMDcU5E

Our latest Adtriba Academy course, Triangulation in Marketing Measurement, enables you to become a triangulation pro and learn how to combine  measurement approaches for a clearer picture of your marketing effectiveness. 🚀 It's an interactive course with quizzes along the way to test your knowledge, and it's free! So, what are you waiting for? Sign up today: https://lnkd.in/eW9gzMh9 

From overvaluation to optimisation, Deuba was able to transform their marketing with Adtriba's AI-powered UMM solution 🤖 Deuba's collaboration with Adtriba's UMM solution revolutionized marketing efficiency, shifting from overvaluation to optimization for more powerful resource allocation 💰 Explore the full case study now: https://lnkd.in/egJ6tqq2

Triangulation has been a big topic of discussion for us lately. With the launch of our new triangulation course and some live podcasts on the topic, we also had a webinar! Haven't had the chance to check it out yet? In this webinar, Vishnu, our measurement partner here at Adtriba, will guide you through triangulation in action, so you can gain an understanding of how marrying these approaches is  crucial for getting a holistic analysis of the whole marketing mix from robust, cross-validated insights. You can catch up on YouTube and Spotify now 🚀 ⏯ YouTube: https://lnkd.in/eC9kCK5R 🎧 Spotify: https://lnkd.in/ejaeBd8D