Aeyde

At Aeyde, women are at the heart of everything we do—their creativity, vision, and ambition shape our designs, our storytelling, and our community. Supporting their growth and fostering an inclusive environment isn’t just important to us: it’s fundamental to who we are. This International Women’s Day, we are proud to support UN Women Deutschland in their mission to advance gender equality and drive lasting change. “Aeyde is built by a team of talented women whose perspectives shape our identity and whose ambition moves us forward. Creating a space where they feel valued and supported has always been essential to our journey.”  — Luisa Dames, Founder & CEO By amplifying women’s voices, we hope to create a future where opportunity, recognition, and equality are a given for everyone. Learn more about UN Women’s mission here: www.unwomen.de

On January 27th, Aeyde marked its debut at British institution and luxury department store Harrods with its second London pop-up. Taking place in their iconic Shoe Heaven department, the pop-up showcases the recently launched Pre-Spring ‘25 collection. Commenting on the collaboration, founder and CEO Luisa Dames said, “Partnering with Harrods for this pop-up is a fantastic opportunity to bring our collection to life in a space that reflects Aeyde’s values of luxury and storytelling. Harrods is the perfect setting for London customers to experience the craftsmanship and narrative of the Pre-Spring ‘25 collection.” Designed in collaboration with Max Radford Gallery, the space fuses modern design with the raw materials of concrete, glass, and metal—offering a tactile glimpse into the collection’s craftsmanship and story. Thank you to Jaye Riley and the rest of the Harrods team for the collaboration. Visit the Aeyde x Harrods Pop-Up in the Harrods Shoe Heaven department until March 9th.

Today, Aeyde launches its Pre-Spring ‘25 collection. As the first installment of our seasonal concept “Aeyde Anemoia,” the editorial “Sleeping Beauty” reinterprets the timeless fairytale through a modern lens. Inspired by German folklore, the narrative unfolds as an exploration of renewal and self-awakening. To bring the vision to life, Aeyde invites writer Durga Chew-Bose to rework the original tale of “Sleeping Beauty,” marking the beginning of a series of adapted fairytales that will be released with each collection. Translating the concept visually is photographer Daniel Roché, who captures model Ajah Angau in looks styled by Ally Macrae. The new collection—defined by buckled straps, sculptural block heels, and eyelet hardware—reinvents Aeyde’s design codes by merging Victorian-era aesthetics with contemporary forms. Shop the collection now on aeyde.com.

Happy New Year from our founder Luisa Dames As the new year begins, I want to take time to thank our new and returning Aeyde fans. You’re at the heart of everything we do, and your support means so much. To our incredible team, partners, and collaborators—your passion and dedication have been key to shaping Aeyde into what it is today. Thank you for being an integral part of the brand. In 2024, we embraced growth and transformation while staying true to our values as a modern, responsible design house. From our successful pop-ups at Selfridges and Le Bon Marché to the launch of a limited-edition collection, the year saw some extraordinary achievements. Our community grew globally, with 130 retail partners worldwide, and our designs made their way into the wardrobes of influential names like Madonna, Katie Holmes, and Margot Robbie—bringing Aeyde’s vision to a broader audience than ever before. In the ever-evolving fashion landscape, we remained committed to craftsmanship, sustainability, and creativity, continuing to draw inspiration from Berlin’s vibrant culture and the precision of Italian manufacturing. As we prepare for an exciting 2025, we’re thrilled to share that this year marks Aeyde’s 10th anniversary. We have exciting plans to celebrate this milestone and can’t wait to share them with you. Once again, thank you for being part of the Aeyde community and helping to shape the vision of a modern design house. Here’s to a bright and inspiring new year, Luisa

Introducing the Helit Candleholder, crafted by ceramicist Laura Welker for Aeyde Collectibles—an annual series of objects created in collaboration with artists and designers. Launched as part of this year’s Festive Collection, the Helit Candleholder is a heeled shoe reimagined in Laura Welker’s signature style. With a limited run of 100, the piece embodies the intersection of craftsmanship, design, and creativity—combining Aeyde’s minimalist aesthetic with Welker’s visionary artistry. Live now on aeyde.com

Today, Aeyde launches its Festive Collection. In “Aeyde Elemente” Pt. 03, photographer Max Hoell, model Mila Van der Horst, and stylist Almut Vogel interpret the elements of ice, metal, and rock to create an editorial that encapsulates the new collection. The artistic interpretation of the three elements is the ideal setting to contrast Aeyde’s final drop of designs. The Festive Collection—defined by metal hardware, glossy metallic finishes, and a new caged construction—takes the spotlight, embodying both the edge and the opulence of the season. The Festive Collection is live now on aeyde.com

On Thursday, November 7, we hosted an intimate dinner in Berlin to celebrate the upcoming launch of our Festive Collection, which includes a special collaboration with ceramicist Laura Welker. Set against a backdrop of abstract ice sculptures and intricate tablescaping, the evening saw Aeyde founder and creative director Luisa Dames welcome new and longstanding friends of the brand as well as notable media figures. Thank you to the Aeyde team, collaborators, and special thank-you to Heinz Wagner Sekt GmbH. The Festive Collection launches on November 12. Images: Laura Schaeffer Set Design: Stefanie Grau Food: Caique Tizzi Location: Kewenig Lagerhaus

Mix 07 is broadcasting now on Aeyde Radio. This season’s contribution is by Noah Slee and Dhanesh Jayaselah—founders of Berlin-based BIPoC choir A Song For You. Mixed by Jayaselah with cosign from Slee, the curation exalts the key sonic inspirations—contemporary gospel, jazz, and R&B —that form the soulful, sumptuous palette of A Song For You, meanwhile generously diverting into more experimental frontiers. In an accompanying conversation with series guest editor Whitney Wei, Slee and Jayaselah consider the choir’s disruption of Berlin’s electronic-dominant scene, and the power of collective harmonies. Listen to Mix 07 on Aeyde Radio. Read the interview on Aeyde Magazin.

On the last weekend of Paris Fashion Week, Aeyde’s Fall/Winter ‘24 editorial lit up the streets of Paris with projections across the city.

On Thursday, September 12, Aeyde hosted a dinner in Paris to celebrate two exciting milestones for the house—the Fall/Winter 2024 collection launch and the Aeyde x Le Bon Marché Pop-Up. Aeyde founder and creative director Luisa Dames attended, welcoming new and existing friends of the brand to its inaugural Paris event.
 Thank you to the Aeyde team and our collaborators who brought this remarkable night together. You can shop the new Fall/Winter 2024 collection online at aeyde.com or in-store at Le Bon Marché for a limited time. 

 Flowers: Erba Erba
 Food: Maison Joumana Images: Lea Sophie Mair
 Setting: SITDOWN PRODUCTION