Analytic Partners

To build or not to build?  For brands looking to elevate their marketing analytics beyond traditional methodologies like MMM and MTA, that is the multi-million-dollar question. Check out our latest infographic for invaluable insights on how to evaluate your options: https://lnkd.in/e3DEBUSb #marketing #commercialanalytics #dataanalytics #MMM 

Is experimentation a reliable shortcut to holistic marketing management? Not unless your solution is identifying and mitigating often overlooked – and very dangerous – sources of contamination. Get the facts on incrementality testing and marketing mix models in our latest whitepaper: https://lnkd.in/e2ZhZJhK #marketing #commercialanalytics #dataanalytics #experimentation

Are the best Commercial Analytics solutions built, or bought? Knowing where to invest to elevate and future-proof your marketing analytics program can be challenging. But like all good decisions, it starts with asking the right questions. Check out our full investigation of the pros and cons of building vs. buying here: https://lnkd.in/dBvbt5mf #marketing #commercialanalytics #dataanalytics #MMM

🤖AI and machine learning have rewritten the rules on automating marketing tasks. Still, when it comes to turning data analysis into actionable results, nothing comes close to human expertise 🤝 – and that expertise is getting harder to find. In our latest piece for W&V, Werben & Verkaufen, we take a closer look at how companies can address the looming shortage of skilled workers and what it means for your measurement approach. Read the full article in German on: https://lnkd.in/eKnAcCg4 #futureofmeasurement #dataanalytics #commercialanalytics

Myth: Test and Learn solutions are a low-risk way to improve your MMM. Reality: Test and Learn results are generally misleading for calibration, especially when produced from single-channel or media-platform tests. Want to prevent "statistical noise" from contaminating your marketing mix models and throwing off business decisions? Check out our new whitepaper for tips: https://lnkd.in/e293GeMK #marketing #commercialanalytics #dataanalytics #experimentation

See how a global retailer leveraged ADAPTA – a feature of our GPS enterprise platform – to uncover hidden revenue potential, accelerate speed to insights and create deeper trust across agencies and stakeholders. https://lnkd.in/evEXC-uC #marketing #commercialanalytics #dataanalytics #ROI

🥇 Are brand sponsorships the gold medals of marketing strategies, or are they getting lost in the race for consumer attention? See what Kevin O' Farrell, Vice President at Analytic Partners, had to say in the latest WARC feature. He explains what it takes to claim a place on this year's winners' podium, and how #CommercialAnalytics empowers brands to optimize and capitalize on their sponsorship programs' impact. Read it here now: https://lnkd.in/eQctnSmp #SponsorshipSuccess #IndustryLeadership #GoforGold

Here's to more effective partnerships and collaboration! The IPA (Institute of Practitioners in Advertising) just announced our work with Vanguard | UK & Europe, the7stars, AML Group and The Nursery Research & Planning has been shortlisted for this year's #EffectivenessAwards. It's an honor to be recognized for our collective efforts, and we're especially proud of Vanguard for leading the four-year journey to transform savings practices in the UK. We're counting down the days until the winner announcements in October! #Vanguard #IPA #Effectiveness #MediaAgency

Google’s decision to halt the deprecation of third-party cookies isn’t a reason to pause – it’s a call to action. While it does prolong cookie use, it also highlights the need for more comprehensive measurement approaches. It's time to embrace the future of measurement. In our new blog, Tina Moffett, VP of Corporate Strategy and Development, shares five key strategies to succeed – with or without cookies. 🔗Read it here: https://lnkd.in/d7xJbq3c #CookielessFuture #CommercialAnalytics #DigitalMarketing #Analytics

🚀 Exciting News 🚀 We’re expanding our reach and talent in Europe with our acquisition of magic numbers! We’re thrilled to welcome the talented people, deep expertise and innovation that founder Dr Grace Kite and her team are so well-known for. With Magic Numbers leveraging Analytic Partners’ scale, technology platforms and global presence, we’ll build something truly special together – more in-market expertise, a deeper market presence, ongoing synergies and innovation, and a larger team of professionals dedicated to helping our UK customers unlock business growth with #CommercialAnalytics. It's only up from here. https://lnkd.in/dke_xZKS #Acquisition #UKBusiness #Innovation #IndustryLeadership