AVANTGARDE Group

Join Our Team! AVANTGARDE is seeking a passionate New Business Expert in the Brand Experience landscape. We’re hiring a Senior New Business Manager based in #Munich to help us expand our global footprint and connect with the world’s most prestigious brands. If you have a strong passion for brand experience, a self-confident demeanor, and effective assertiveness along the sales funnel this is your chance to make a significant impact. Apply now via: https://lnkd.in/deEx927G career@avantgarde.de #CraftingStories #ShapingSpaces #CreatingFans #Hiring #Job #HR

When it comes to creating unforgettable brand experiences, authenticity is key.  We're proud to share insights from our London Managing Director, Rachel Lewandowska, in her recent interview with Entrepreneur UK. Rachel dives deep into how meaningful storytelling, consumer insights, and smart digital integration come together to craft experiences that don't just engage - they create true brand fans.   Read how our approach to crafting stories and shaping spaces is transforming the experiential marketing landscape. #BrandExperience #ExperientialMarketing #BrandStorytelling #AVANTGARDEGroup

Last week, Rachel Lewandowska and I represented AVANTGARDE London as we headed for the Mondial de l'auto Paris 2024 press day on Monday morning. Invited by the very accommodating Chinese EV brand GAC Group, we had the opportunity to say hello to some of our global clients and to check out the latest design and innovation on display.   The Paris Motor Show comes around on a 2-year cycle, the last in 2022 was still limping out of the pandemic. A distant memory from the excitement and anticipation that moved across the four exhibition halls. The global press swarmed from booth-to-booth hearing from each marque as they announced their latest models hitting the market.    The Chinese EV brands were in full force, BYD, XPENG, our friends at GAC, AITO, and the list goes on. One of the showstoppers was Renault and their wider group in Alpine and Dacia. Booths that commanded your attention; a celebration of their heritage. With the much anticipated, #R5 and #R4 sat in splendour as none other than the French premier Macron glided through the huge press entourage. From a design perspective, it was the clean architectural lines and asymmetrical forms that emerged from Renault, Dacia and AUDI AG that cut through.    Kia Europe’s use of overlapping LED with generative AI-styled endless art forms impressed, Cadillac’s Nike ateliers table brought some refreshing lifestyle culture to the halls and Citroën's fully pimped YouTube studio was a refreshing take on what has always been a traditional media outing.    We left feeling that the automotive industry is in a somewhat buoyant & resurgent moment. There were some notable brands not in the mix, but you feel the continued momentum of EV storytelling is injecting an energy we haven't seen post Pandemic.    Written by James Wallingford, Head of AVANTGARDE EDGE   #avantgarde #parismotorshow #creatingfans #shapingspaces #experiencedesign #electricvehicles #sustainability #innovation

𝐀𝐕𝐀𝐍𝐓𝐆𝐀𝐑𝐃𝐄 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐚 𝐬𝐞𝐫𝐢𝐞𝐬 𝐨𝐟 𝐟𝐚𝐧 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐬𝐩𝐚𝐜𝐞𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐠𝐥𝐨𝐛𝐞 𝐟𝐨𝐫 𝐓𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 𝐑𝐮𝐠𝐛𝐲 𝐒𝐕𝐍𝐒 𝐬𝐞𝐫𝐢𝐞𝐬.  "𝐂𝐡𝐚𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐮𝐧" 𝐧𝐞𝐯𝐞𝐫 𝐟𝐞𝐥𝐭 𝐬𝐨 𝐠𝐨𝐨𝐝. Sunroom: A premium experience where fans were immersed in a sun-kissed paradise. In the Sunroom fans could relax and unwind in the warm and inviting atmosphere as they watched the game. Guests immersed themselves in the blissful ambiance of an everlasting summer. Spring Hotel: Paying homage to a Spring break hotel, the atmosphere was electric. World-class cabaret entertainment, arcade games, and a dance floor allowed fans to let go of their inhibitions and party the night away like it was 1999. From the moment fans stepped through the doors, they were transported to a world of playful indulgence, games, and entertainment. Beach Club: We created the perfect environment for fans to kick back, relax, and relish a picture-perfect day at the beach. In some regions, our beach had a pool where fans could bask in the warmth of the sun, sip a cold beer, and party in the cool waters while dancing their heart out to the beat of the best local DJ talent. Thank you to our interdisciplinary team of #Avantgardians across the globe #CreatingFans

Join Our Team!   AVANTGARDE is on the lookout for a visionary leader in the luxury sector. We’re hiring a Director of Luxury Brand Partnerships based in Switzerland to help us expand our global footprint and connect with the world’s most prestigious brands.    If you're fluent in French, have a deep understanding of the luxury market, and an extensive network in the industry, this is your chance to make a significant impact.   Apply now! creatingfans@avantgarde.swiss  

AVANTGARDE is thrilled to announce the exclusive collaboration between Polestar, Munich's pop-up gallery BAODT Art, and renowned artist Christian Muscheid 'universalpainting'. Since October 2nd, Muscheid has transformed the Polestar Space #Munich into a vibrant studio. The artwork created live as part of this collaboration is complete and can be viewed on-site. This exhibition, which uniquely combines art and design, merging Muscheid's impressive works with the all-electric aesthetics of Polestar models, can be experienced until November 9th. AVANTGARDE overseeing this project, we look back on last Thursday's vernissage where Muscheid first presented his works created specifically for this collaboration. The event attended by the founders of BAODT Art Gallery offered an inspiring blend of art and modern automotive design. Thank our to our amazing #Avantgardians: Floria Sailer, Carolin Obermaier, Kathrin Zilligen Sarah Lech, and Annika Ljungström for their invaluable contributions to this successful brand experience. #AVANTGARDE #Polestar #ChristianMuscheid #BAODT #CraftingStories #ShapingSpaces #CreatingFans

AVANTGARDE's Corey Danaher jumps forward with Luma. We’re thrilled to announce that Corey Danaher, one of our exceptionally talented 3D Designers, has been given priority access to Luma AI's exclusive Creator Programme! This recognition is a true testament to Corey’s remarkable work with generative AI, where he's been pushing the boundaries of text-to-image and now breaking new ground with text-to-video innovations. He predominantly explores futurist architectural worlds under the alias Archibible. Such opportunities are rare, and we couldn't be more excited to see how Corey continues to expand his creative horizons with this cutting-edge technology. Stay tuned - the future of immersive design is in very capable hands! #Creativity #GenerativeAI #LumaAI #Innovation #3DDesign #TextToVideo #Avantgarde  

𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐰𝐢𝐭𝐡 𝐍𝐞𝐬𝐩𝐫𝐞𝐬𝐬𝐨  AVANTGARDE partnered with #Nespresso to bring a premium blend of coffee culture and festival spirit to Deichbrand and Sonne Mond Sterne. With carefully crafted activations, we introduced festival-goers in Berlin and Munich to Nespresso’s luxurious offerings in a way that resonated with a younger, dynamic audience. Our approach combined thoughtful design with hands-on experiences, creating an engaging environment where Nespresso’s premium identity met the creative energy of each festival. From do-it-yourself activities to interactive sampling promotions, our activations redefined how consumers engage with luxury. Special thanks to our team of #Avantgardians who made this project a reality! #CreatingFans 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞/𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞:  Eunhae Kwon Catalina Figliolia christian gottwald Natalie Schreiber Sarah Fottner  𝐏𝐫𝐨𝐣𝐞𝐜𝐭 M𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭/𝐀𝐜𝐜𝐨𝐮𝐧𝐭: Christoph Wagner Carolin Mittelstrass Kathrin Zilligen Rieke Rössel Hana Ayari-Zeh Isabella Scholz Jana Salehi-Khuzani Sibel Caliskan Through this collaboration, we showcased how immersive experiences can reshape consumer interaction with brands, bringing Nespresso’s premium values to life in new and innovative ways. #AVANTGARDEXperiences #Nespresso #FestivalActivation #CraftingExperiences #LeadingThroughCreativity

Prost! Another unforgettable evening at our annual Oktoberfest celebration in Munich Last night, we came together in Munich’s legendary Braurösl Tent for our annual #Oktoberfest celebration, and what a night it was! Oktoberfest is the perfect example of what we value most—creating memorable moments that stay with you. From the lively Bavarian atmosphere to the endless laughter and toasts shared among colleagues, we lived out the essence of an extraordinary experience together. As #Avantgardians, we know how to create experiences that last, and last night was no exception. It’s moments like these that remind us how special it is to be part of this amazing community. #CraftingStories #ShapingSpaces #CreatingFans

A Day in the Life of an AVANTGARDE Group Intern: Ziana Sudheer gives a window into working with the agency in #Dubai. From team meetings where she contributes to marketing strategies, to assisting our inter-office 'From London to Dubai Aura Campaign,' she actively engages with top influencers and premium publications. Her proactive approach and fresh perspectives enhance the campaign’s reach and bridge the gap between theoretical marketing concepts and real-world applications. Our HR and Admin Director, Stephanie Murphy (MCIPD) gives insights into why we support the next generation of marketing talent as an agency. #CraftingStories #ShapingSpaces #CreatingFans #dayinthelife #marketing #EmployerBranding