Barber Communications

Ever wonder how you and your organization can avoid common communication mistakes? 💡 Erika Clugston of Barber Communications recommends: 1. Using consistent messaging across teams and channels 2. Responding to feedback and take action to address it 3. Keeping the info you share simple and focus on what matters 4. Telling your own story rather than always playing defense 5. Employing different styles and formats on different platforms ↗️ Transform your #CorporateCommunication from chaotic to compelling. Remember, successful comms isn’t just about what you say, but how you say it. https://lnkd.in/eibBPVMV #Communications #PR #Marketing

When you make the time to create content for your organization, you often want it to be valuable for readers for years to come. Our 5 tips for producing high-quality #content that will stand the test of time: 1. Understand your audience and their needs 2. Perform comprehensive keyword research 3. Craft high-quality, engaging content 4. Optimize on-page #SEO elements 5. Update and repurpose content regularly By Barber Communications' Erika Clugston. #ContentMarketing #SEOtips https://lnkd.in/eH34wRCb

There are great #newsletters out there. Read our top 10 tips for how to write an engaging one. Have other suggestions to make newsletters stand out? Leave a comment below!

How do you change the world? Research isn't enough--you need to actively spread awareness to get your ideas heard. Our Director Corey Barber recently held advocacy #workshops with re:constitution and German Marshall Fund of the United States ReThinkCEE #ruleoflaw fellows. Read her recommendations on how to start your #AdvocacyStrategy ⬇ https://lnkd.in/epbMfAmM by Erika Clugston

Like many marketers and comms folks, you may have #searchengineoptimization at the bottom of your to do list. It's not urgent, but it is important. Learn more about #SEO works and why it matters to your organization. Reach out if you have questions! By Barber Communications' Erika Clugston with #contentmarketing expert Collin Brennan https://lnkd.in/edNh4BhN

Struggling to make a dent in your to-do list after the holidays? Director Corey Barber shares the time management methods she uses to improve her productivity in her latest blog post. Spoiler: one of them is taking regular breaks! Read more of her tips and tricks here: https://bit.ly/3voWJma

Our Director Corey Barber is convinced there's a promising #NewTwitter. She set up her #Bluesky account yesterday -- here are 5 tips about how to set one up, and why you should. #SocialMediaTips Those of you already active on the platform, what do you like about it? What's frustrating? People created the internet and social media. That means people have the power to make it what we want it to be. Let’s work together to reclaim cyberspace. We can make Bluesky and other social media platforms tools for positive social change and respectful discussion. https://lnkd.in/enJqqx9U