camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG

Online prize draws are powerful tools. For camel active, they also deepen community connections and drive results. Junior Marketing & Retail Branding Assistant, Rieke Emma Beike, as part of her apprenticeship exam for her final thesis, turned our Adventure Camp project into a compelling giveaway—three trips worth €2,000 each. Using a multi-channel approach with retail stores, online shop, and Instagram collaborations, camel active attracted thousands of participants and gained as many new followers, demonstrating that simplicity and strategic influencer partnerships can drive strong engagement and growth. The campaign runs until 11 December 2024—let’s see where it takes us next! #camelactive #makeanactivechange #maac #instagram #winatrip #socialmedia

Ever wondered why our products feature four different hangtags? Each serves a unique purpose, providing valuable insights to our retail partners and allowing consumers to connect deeper with our brand. 1️⃣  Sustainable Tag: The green "Make an Active Change" tag highlights our commitment to sustainability, from the use of more sustainable materials to innovative and resource-saving production technologies. Also, a QR code links to our sustainability site for more information. 2️⃣  Brand Identity: Our main tag carries the camel active logo, encapsulating our brand's essence. It also includes essential pricing and checkout details. 3️⃣   Focus on Functionality: The bright yellow tag offers a quick guide to each garment’s key features, from materials to durability and design details. 4️⃣  Longevity in Mind: The final tag outlines information on special care requirements, ensuring our consumers have all the necessary information to maintain their garments properly. All care information is also included on sewn-in labels or directly printed on the product. #camelactive #sustainability #innovation #storytelling #retailinsights

Best wishes from Cape Town! Our Head of Communication Julia Feldbausch and our creative agency are based in Cape Town these days to shoot our upcoming spring/summer 2025 campaign. Please look at the stunning scenery they sent from the location scouting. We are already looking forward to the great pictures and wish our team a fantastic time and many daily adventures in front of and behind the camera! #camelactive #dailyadventures #capetown #photoshooting #springsummer2025 #newcampaign

growing together 🌱 For the third consecutive time, we have successfully trained over 400 sales floor specialists from across Germany. In collaboration with coaching expert Tanja Peltzer, our Retail Branding team developed interactive online courses. "Our past experiences have shown that these sessions can be highly effective, and the overwhelming number of participants clearly attests to this,” says Head of Retail Branding Nicole van der Werff. Our training approach is closely aligned with the daily business of retailers. Providing practical communication examples, directly addressing potential customer questions, and demonstrating easily achievable product presentations. Encouraging experiential learning on the shop floor and offering a comprehensive overview—from practical care tips to various production methods—effectively instills our brand’s DNA and transforms salespeople into camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG ambassadors.

💧 measuring environmental impact with the EIM-standard At camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG, we're committed to sustainable production. We are proud that, for Autumn/Winter 2024, 95% of our jeans have achieved a 'low' or 'medium' EIM score based on pre-orders. The EIM Standard by Jeanologia measures the environmental impact of garment finishing, focusing on water, energy, chemicals, and worker health. A 'low' or 'medium' score means we succeeded in achieving a reduced footprint, especially when it comes to water usage—a key factor in denim. We also apply EIM to garment-dyed items, ensuring great visuals with less impact. "We’re making progress every step of the way," says Jürgen Sabelhaus, Head of CSR Management and the driving force behind our sustainability efforts. #camelactive #makeanactivechange #EIMstandard #savingwater

Be part of our journey and explore the unexpected with us. Embracing the new invigorates us and keeps our perspective fresh. This philosophy is at the heart of what we share with our customers and fans. The excitement of discovery has been our guiding principle in crafting the upcoming Autumn/Winter 2024/25 campaign. We embrace dynamic, non-linear storytelling. Utilising transitions, collages, special effects, and AI, we depict our protagonists in various scenarios, seamlessly blending reality and imagination. Inspired by the dynamic contrasts of nature, our Autumn/Winter campaign reflects these principles in every detail. From silhouettes and styles to patterns and graphics, each element is meticulously crafted with the highest attention to detail and quality. #camelactive #makeanactivechange #autumnwinter2024 #campaign #newseason #storytelling #contradictions

At camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG, we are excited about AI's potential to enhance efficiency across our company. For the past 1.5 years, our Team Lead for SEO & Performance Marketing, Elena Kelava, has provided regular AI updates to our team. Together with Georg Lomow, they have now launched a company-specific GPT Hub. This GPT Hub offers a collection of prompts—specific commands given to AI—and frameworks tailored to different business areas, making AI applications intuitive and accessible. As a self-learning algorithm, it becomes more effective with increased use. How do we use the GPT Hub? 🤖 The GPT Hub acts as a knowledge database that facilitates interdisciplinary collaboration, enabling easy access to insights across departments. 🤖 It acts as a repository of accumulated knowledge, allowing us to review and leverage past decisions and strategies to enhance current and future development efforts. 🤖 It works as a digital training platform promoting a company-wide, continuous learning and innovation culture at camel active. Thanks to Elena, Georg and their team for creating a powerful, user-friendly, and easy to navigate tool, lowering the barriers to AI adoption. #camelactive #togetherness #teamworkmakesthedreamwork #AI #future #gpthub

📈 Mastering SEO: How dynamic strategies boosted our Google 📈 "The long-term effects of dynamic versus static SEO" or, easier said, "How to be friends with Google"— our Junior Project Manager E-Commerce, Paula Bellm, presented her Master's thesis to our team at camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG. As announced here on LinkedIn, we are honoured to share some of her valuable takeaways. Paula conducted a study using our shop to compare the impact of static versus dynamic SEO techniques on web visibility and sales. For several months, she tested different SEO strategies on our products. Her findings? Regularly updating product descriptions to match specific seasons or occasions can significantly boost Google search rankings, leading to impressive increases in impressions and interactions. Her advice to all copywriters: "Stay authentic and true to yourself —Google knows if your descriptions truly reflect your product. Only describe what you're selling and use long-tail keywords like 'hooded winter jacket' rather than generic terms like 'jacket.'" We're incredibly proud of Paula for her hard work and dedication and are thrilled to see the impact on our SEO approach. Here's to continually learning and growing together at camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG! #camelactive #makeanactivechange #teamsupport #ecommerce

Charlotte Klostermann, Senior Social Media Manager at camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG and responsible for our Instagram account, is about to go on maternity leave. Before she embarks on her new adventure, she summarises her journey with us and the initial goals she wanted to achieve. Spoiler: We are more than excited! Charlotte joined us in March 2022 and wanted to transform our Instagram account into a social storytelling medium: 'My focus has always been on a deep understanding of the wishes and needs of our target group and not just on visual representation.' She also focused on building a community by generating far more followers and engaging with them to achieve her objective and spread our message as widely as possible. Charlotte was responsible for our content production, showcasing our values, our spirit, and the people behind the brand to bring our vision closer to our audience. We are proud to have reached 450% more outdoor enthusiasts on Instagram, with video views up to 229,000 by now. Thank you, Charlotte, for your passionate work and the fantastic results. As Charlotte embarks on her maternity leave, we wish her all the best. We eagerly await her return and the continued value she will bring to our Instagram account. #camelactive #makeanactivechange #teaminstagram #natureenthusiat

🐝 things will be buzzing 🐝 Today, we at camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG are excited to share a project close to our hearts: the protection of wild bees. As you all know, these tiny pollinators are vital to our ecosystem, contributing to the growth of trees, flowers, and other plants which serve as food and shelter for wildlife. Yet, wild bees are in danger, facing threats from habitat loss, pesticides, and climate change. After our successful partnership with Ledder-Werkstätten to upcycle old garments, we are happy to announce another collaborative effort: constructing a wild bee hotel right on our company grounds in Salzbergen. This initiative not only aims to support biodiversity but also shows the importance of bee conservation. We are proud to have team members who are personally committed to our sustainability efforts. Justin Channell, hobby beekeeper and graphic designer at camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG, plays an essential part in our new project. Justin brings his passion and expertise in beekeeping to the forefront, ensuring our efforts are knowledgeable and impactful. Our next steps include filling the hotel rooms and creating a suitable environment. We will plant native wildflowers and build clay mounds to the courtyard of our german headquarter. Stay tuned for more news from our bee&bee. #camelactive #MakeAnActiveChange #collaboration #savethebees #SocialResponsibility #environmentalprotection