Coloro - The Color Code

Now that we’ve revealed all of our A/W 26/27 Key Colors in partnership with WGSN, here are some of our favorite applications 🌈 For 2026 Color of the Year, #TransformativeTeal (Coloro code 092—37—14), think footwear, outwear and activewear with glossy, high-shine finishes. For interiors, this versatile hue can take on iridescent, anodized, metallized and stained effects. For #WaxPaper (Coloro code 035—88—12), this versatile shade can be updated with shimmering and metallic finishes creating a luxurious aesthetic within consumer tech products. For sports and outdoor, this color adds a comforting, legacy aesthetic, while retaining functionality through performance materials. Across all fashion categories, #FreshPurple (Coloro code 136—32—33) will work as an accent or statement solid color. And, with interiors and consumer tech, lean into the dynamic quality of this color through lighting design, or as a solid color application on resin, matte and shiny materials. With #CocoaPowder (Coloro code 008—35—06), embrace this hue as a new dark with a transseasonal appeal and endless versatility within fashion. For interiors, tech and the sports and outdoor market, play into the premiumization of this shade utilizing metallic and glossy finishes. For beauty, use the vibrant hue of #GreenGlow (Coloro code 057—82—32) for fragrance, packaging and color cosmetics for a youth-led look. And, for sports and outdoor, tap into the trend of Nocturnal Living by using this color for sports equipment. Want to know more? Last week we hosted a webinar uncovering the A/W 26/27 Key Colors, showing how they can be applied across your industry. Luckily for you, it’s not too late. Watch the webinar recording here: https://lnkd.in/es8Yc2Ba 📷 Fendi, WGSN AI, WGSN AI, @sour.bicycles, Emilio Pucci, @nilufargallery, WGSN Street, WGSN AI, WGSN AI, @theluisbauer Where are you most excited to see these Key Colors come to life? Comment below 👇

Paris Fashion Week continues to pioneer themes of longevity, with core shades of Black with Black, Optic White and Neutrals dominating. Brought to you by WGSN and Coloro - The Color Code, we’re highlighting the five key hues emerging from Paris Fashion Week that are not to be missed.⁠ We’re all talking about Stella McCartney’s cloud-like Mini Dress, which was woven from recycled plastic bottles and caps. Using S/S 25 key colour Transcendent Pink and playing into our Hyper Hactic trend, this style taps into feel appeal by utilising colour, texture and volume. Dries Van Noten embraced a pretty #SmartenUp story with a #GentleRetro aesthetic showcasing the importance of transseasonal Dark Browns as an alternative to black. The punchy shade of Hyper-Violet was spotted Miu Miu for the #Summer Parka, showing the importance of using fresh levels of colour to make impact. For S/S 25, Panna Cotta has confirmed itself as a new neutral for the season across all cities, and this is no different in Paris. Seen at Chloe, this shade was used to bring a youthful mood to vintage, lingerie-inspired slips and camisoles with #NuBoheme styling.  Alexander McQueen embraces the core shade of Sea Kelp for an #ElevatedUtility story, balancing familiarity with silhouette newness.

Love it or loathe it, you can't miss it. Say hello to Green Glow, the final installment in our A/W 26/27 Key Colors lineup, presented by Coloro and WGSN. Sitting between yellow and green, Green Glow radiates and illuminates bringing to mind neon and infrared lights. This supercharged bright has a hypnotic quality which sparks feelings of both uneasiness and enthusiasm, fuelling a sense of escapism. Rallying into themes of Nocturnal Living, where more of life happens after dark due to record high temperatures and lifestyle shifts, we draw inspiration from colors that glow and are highly visible in the dark. Want to know more? Tomorrow, join us for an exclusive Coloro + WGSN webinar where a panel of color and trend experts uncover the five Key Colors for the A/W 26/27 season. Register now: https://lnkd.in/e4pJrFuy 🎨 Coloro code: 057—82—32 #ColorTrend #AW2627 #GreenGlow

The countdown is on... 🌈 Next week, join Coloro + WGSN for an exclusive webinar where we uncover the Key Colors for A/W 26/27. You won't want to miss it. Register now: https://lnkd.in/e4pJrFuy

Fourth in line for our A/W 26/27 Key Colors is elevated neutral for the season, Cocoa Powder, presented by Coloro and WGSN. A red-toned brown that evokes feelings of nostalgia, Cocoa Powder heralds a 'renaissance of real' as we look to human-made techniques in a digital age. This hue has a natural quality that brings to mind materials found in nature, like cocoa, mushrooms and forest undergrowth. In contrast, there is an intriguing elegance and sophistication that draws into themes of premiumization and understated luxury. Want to know more? Join us for an exclusive Coloro + WGSN webinar where a panel of color and trend experts uncover the five Key Colors for the A/W 26/27 season. Register now: https://lnkd.in/e4pJrFuy 🎨 Coloro code: 008—35—06 #ColorTrend #AW2627 #CocoaPowder

The #London S/S 25 collections brought optimistic colour to the catwalks, showcasing seasonal shades from luxe pastels to summer darks to make an impact. Brought to you by WGSN and Coloro - The Color Code, we’re highlighting the five key hues emerging from #LondonFashionWeek . Cool Matcha is a tinted pastel with a soothing and calming quality. Paul Costelloe harnesses these properties to bring a relaxed mood to contemporary tailoring. In London, Flame’s orange-based red continues to build upon its strong showing at the New York collections. At Kent and Curwen we see the shade utilised to add impact to a classic coat silhouette. Aquatic Awe, a WGSN key colour for S/S 25, is a transformative turquoise that celebrates aspects of both the natural and digital worlds. This is reflected in Dipetsa’s draped silhouette, which mimics ripples in water with an almost AI aesthetic. Summer darks are a key colour story for S/S 25 and in London, we see the emergence of the seasonal shade Midnight Plum at influential labels Roksanda Ilincic and JW Anderson.  The transseasonal appeal of Panna Cotta has been building since A/W 24/25. 16 Arlington builds on this pastel yellow’s retro qualities when pairing it with a rich brown.

In collaboration with Coloro + WGSN, ARTS THREAD presents the 5th anniversary of its Global Creative Graduate Showcase. Arts Thread showcases the finest work from creative graduates across the world in every art and design category, from visual communication, film, fashion and photography, to textiles, interiors and architecture. The public vote is now live. Have your say 👉 https://lnkd.in/dFc5rkaS

Coming in optimistic and empowered, Fresh Purple is the third Key Color for A/W 26/27, presented by Coloro and WGSN. A culturally emotive hue with links to royalty, love, mystery and spirituality, this shade is about a fresh perspective. Love or hate it, Fresh Purple can be seen as a coming together of red and blue, signifying togetherness and unity. As creativity becomes an essential tool, colors that can be reimagined and re-energized come to the fore. Enter: Fresh Purple. Want to know more? Join us for an exclusive Coloro + WGSN webinar where a panel of color and trend experts uncover the five Key Colors for the A/W 26/27 season. Register now: https://lnkd.in/e4pJrFuy 🎨 Coloro code: 136 — 32 — 33 #ColorTrend #AW2627 #FreshPurple

The New York S/S 25 catwalks pioneered colour, showcasing seasonal shades from dopamine brights to gelato pastels to make an impact. Brought to you by WGSN and Coloro - The Color Code, we’re highlighting the five key hues emerging from New York Fashion Week. S/S 25 key colour Ray Flower was a stand-out bright aligning with the need for optimistic colour. Carolina Herrera used this shade for an opulent take on luxury resort dressing with statement florals. Tory Burch tapped into smarten-up and work leisure themes, offering newness with the gelato pastel shade of Ice Blue. Aligning with S/S 26 key colour Blue Aura we anticipate soothing blues to be an important colour for fashion. Red has been building since S/S 24 and in New York this hasn’t slowed down. Moving to the orange-based red of Flame, Herve Leger contrasts elegant silhouettes with bold one-colour usage to create impact and tap into Bold Minimal. S/S 25 key colour Transcendent Pink was spotted at Prabal Gurung, this barely-there pink acts as a new neutral for the coloured suit and plays into Day To Night dressing. Michael Kors used a pared-back palette focusing on darks. The stand-out shade was our 2025 colour of the year, Future Dusk, this dynamic shadowy dark is the perfect alternative to black. [WGSN x Coloro - WGSN, world leading consumer forecaster, forecasts seasonal colours that will shape the future, using the @coloro_ system. Coloro is the leader in colour excellence and colour provider for the world’s most innovative brands.]

In collaboration with Coloro - The Color Code, the leader in colour excellence and colour provider for the world’s most innovative brands, WGSN presents the A/W 26/27 Key Colours. Join us to uncover the shades that will shape the future – Transformative Teal, Wax Paper, Fresh Purple, Cocoa Powder and Green Glow – and understand their application across multiple industries. Hosted by WGSN Director of Strategic Forecasting, Lisa White, our expert colour and trend panel features Urangoo Samba, Clare Smith (née Coulson), Jennifer Birch and Megan Bang. You won't want to miss it. Register now 🌈