DAWN Denim

"Mind your own business" – we do! As participants in society, a company, friends, and individuals, we care about what happens around us. We see democracy in danger, human rights being questioned, and social standards under attack. We believe it is our duty to stand against these changes with empathy, love, and kindness.   We share the same mindset – that’s why we’re sending you this cap. We make kind-minded people visible, so others can see they are not alone in this fight. We want to encourage you and others to stand together, not as a campaign, but as a guiding principle. Because we truly believe that kind minds can change the world for the better.   To create a long-term impact, each profit from a sold cap will be donated to CORRECTIV. They are an independent journalist network that asks questions, investigates, and provides information to support the democratic system.   Thank you for being a kind mind! 🩵 Available now: https://lnkd.in/dN6t-Faf

Some words of comfort from our founder, Marian 🩵 #kindmind

Our Spring Summer 2025 collection is available now. Shop online at dawndenim.com ⁠ ABOUT THE COLLECTION: This season, we’re taking you back to the 90s with a fresh twist on timeless styles and groundbreaking material innovations. Think couture-inspired sporty vibes: double denim, trendy baggy fits, and flowing silhouettes meet innovative materials designed for a fairer, more sustainable fashion industry. ZERO VIRGIN COTTON: The possibilities for sustainable denim production are evolving, and at DAWN, we’re making them more diverse and accessible to meet all your needs. This season we’re focusing on light, soft, and flowing fabrics that feel as good as they look. One standout is our new Zero Virgin Cotton fabric, made with 40% Recycled Post-Industrial Waste Cotton, 55% TENCEL™, 3% Elastomultiester and 2% Elastane. This is a groundbreaking step towards circular fashion—our first material with no “new” cotton. COLORS: When it comes to colors, we’re innovating with “All Over Print Denim”, a process that mimics classic washes. “Earth Colours” which are mineral-based pigments (99% natural!) in shades like Very Berry and Natural White Cotton, for a fresh, timeless aesthetic. WEAR IT BAGGY: This season, it’s all about volume and versatility. From regular, slim, to wide fits, DAWN’s collection puts the spotlight on bold silhouettes. The iconic baggy trousers make a stylish comeback with our NOVA Bermuda, featuring a couture-inspired design. With adjustable hooks in the waistband, they can be worn low on the hips or high at the waist—channeling that effortless 90s vibe. MENSWEAR: Menswear enters its third collection this season, building on three versatile fits: Morrow Slim, Rise Tapered, and Dusk Straight Regular. This season also welcomes a wide chino fit, offering a relaxed yet polished option. Double denim takes center stage for summer, with Bermuda shorts styled effortlessly with a shacket or vest for that cool, laid-back vibe. Photo @sebastian_donath⁠ Art Direction @nikwylie⁠ Model @lisamariepoulain @liza.edward @noahphoebus⁠ ⁠ #DAWNDenim #FairFitsBetter #YourSecondOption 

Dear Berliners, Our friends from Circular Berlin are currently running a survey about reducing, recycling, and repairing textiles. By sharing your perspective with them, you are directly shaping the future of the circular economy in Berlin. The anonymous survey takes around 5 minutes to complete. Help them find out which services and offers you are missing in your neighborhood and which they should create in your area 🩵 Go to survey: https://lnkd.in/dQVumrNw

BEHIND THE SEAMS - A DENIM STORY BY Towonda Vaughns Designing a pair of jeans is so much more than just a sketch, following trends, or the final product itself. It’s a 360-degree journey and, above all, a team effort. #DAWNDenim #BehindTheSeams #FairFitsBetter #NewSeason https://lnkd.in/dH9PN26G

SUSTAINABLE FASHION ARCHIVE SALE 🩵⁠ ⁠ Shop the archives of two sustainable fashion brands Rotholz GmbH and DAWN Denim with savings of up to 70%! Join us for good fits, good music, good drinks and good company!⁠ Reserve your spot here: https://lnkd.in/da43c4Ta ⁠ Friday 22/11, 4-8 PM⁠ Saturday 23/11, 12-8 PM⁠ Sunday 24/11, 12-4 PM⁠ ⁠ DAWN Studio⁠ Hasenheide 54⁠ 10967 Berlin⁠ ⁠ *Card payment⁠ only⁠

💙14 Years of Trying, Failing, and Evolving with Evolution3 | Denim Lab Saigon Since 2010, Evolution3 | Denim Lab Saigon has been on a journey of growth, learning, and innovation. Founded by Marian von Rappard 🧩 in the vibrant heart of Saigon, we’ve transformed setbacks into stepping stones, blending the city’s rich textile heritage with bold, sustainable practices to redefine denim. Our purpose has always been simple yet powerful: to craft denim that doesn’t just look good but does good for people and the planet. What Drives Us? The Core Values That Keep Us Moving Forward ✔️ Sustainability: We’re committed to eco-friendly production, using cutting-edge technologies like laser finishing and biodegradable dyes to minimize water, chemical, and energy usage - crafting denim that respects the planet.  ✔️ Social Responsibility: We prioritize people, ensuring living wages, and fair working conditions, and fostering an inclusive, community-focused workplace where every voice matters.  ✔️ Innovation: Pushing the boundaries of denim production, we merge Saigon's rich textile heritage with advanced techniques to create durable, beautiful, and sustainable designs.  ✔️ Transparency: From raw material sourcing to final production, we uphold ethical practices with a fully traceable supply chain and open-door policies that build trust. Guided by the philosophy of “People, Planet, Profit,” the past 14 years have shown us that failure isn’t the opposite of success - it’s part of it. Every misstep has been an opportunity to evolve and prove that fashion can create a meaningful, positive impact. Follow our journey and be part of the next decade of evolution. #14YearsOfEvolution #SustainableFashion #EcoDenim #FairWearFairCare #PeoplePlanetProfit

At DAWN, we're turning broken pieces into Art of Broken Pieces 🩵⁠ ⁠ Our industry is imperfect, yet we see opportunity in every challenge. In our commitment to quality, we occasionally discover jeans that don't meet our strict standards. Rather than discarding these, we breathe new life into them with intricate embroideries, creating one-of-a-kind treasures.⁠ ⁠ Learn more about this circularity initiative and shop Art on Broken Pieces here: https://lnkd.in/dmiW9bav ⁠ #DAWNDenim #FairFitsBetter #YourSecondOption #ArtOnBrokenPieces

Last Thursday we hosted a special event in our Berlin studio to introduce DAWN's latest collection to our Berlin community.⁠ ⁠ We are beyond grateful to have hosted so many of you, and we look forward to furthering our mission of a fairer and more sustainable fashion industry together.⁠ ⁠ A big thank you to Moriyama Projects for supporting us with this event and to District Mot for providing us with the most delicious and authentic Vietnamese delicacies.⁠ ⁠ Thank you to everyone who came and believes in DAWN, we are already looking forward to next one 🩵⁠ ⁠ Photos by Noel Richter

We at DAWN Denim are excited to announce the launch of our first B2C men’s collection for the Fall/Winter season, in partnership with the Peek & Cloppenburg Conscious Fashion Store in Berlin. This collaboration is a significant milestone as we expand our sustainable fashion offering into menswear, building on the strong relationships we’ve established with retail partners through our women’s collection. To celebrate this launch, we are hosting exclusive events, offering specialized training for sales teams, and curating unique activations to highlight the collection and inspire consumers to embrace responsible fashion. Our launch event, held on October 12 at Peek & Cloppenburg, gave fashion enthusiasts and partners the opportunity to experience the premium quality and sustainability of our denim up close. This partnership means a lot to us, as Peek & Cloppenburg shares our values of sustainability and conscious consumption. Beyond this, we are proud to collaborate with other committed menswear retailers such as Dear Goods, Hubert und Therese, Grünschnabel and Mode Weber, as we take the next step in our mission to promote responsible fashion. At DAWN, we are dedicated to producing high-quality, ethically made denim. All of our jeans are crafted in our own factory in Vietnam, where fair labor practices and resource conservation are at the heart of everything we do. Transparency, quality, and responsibility—toward both people and the environment—are what we stand for.