digitalscouting

Wir sind stolz darauf, offiziell an der Zukunftswerkstatt für Versicherungen und Banken teilzunehmen! 🚀 Dies ist nicht nur eine weitere Partnerschaft - es geht darum, branchenübergreifend zusammenzuarbeiten, um echte, umsetzbare Lösungen für die Herausforderungen von heute zu schaffen. Mit Experten wie Thomas Lipinski und Antje Trömel an der Spitze freuen wir uns darauf, unser Wissen in den Bereichen Marketing, Social Media, Employer Branding und Vertrieb einzubringen - und dabei Einblicke in die Zukunft von Versicherungen und Banken zu gewinnen. Gemeinsam gestalten wir die Zukunft! 💡 Mike Jung Doris Greinert Jens Warkentin Oliver Paetow Tim Riese Stefan M. Remaklus Elke Brandl Dietmar Kottmann Dominic A. Testrut Jens-Peter Schulz Kristina Schreiber Vinzenz Paul Marcus Vitt Annette Weber #Insurance #Banking #Innovation #FutureOfWork #Marketing #Digitalscouting

𝗖𝘆𝗯𝗲𝗿 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗶𝘀 𝗕𝗼𝗼𝗺𝗶𝗻𝗴—𝗔𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝗮𝗱𝘆? 📈 The cyber insurance market is on fire, projected to nearly double from $12 billion in 2022 to $23 billion by 2025! 🔥 But what's driving this explosive growth? From the shift to cloud technology to the rise of AI (and the new risks it brings), companies are navigating an evolving landscape filled with both opportunities and challenges. Is your organization equipped to handle these emerging risks? Dive into the insights and see how you can stay ahead. 👇 Irene van den Brink Harry V. Nott Thorberg Jonathan Salter Bastien Albertus Suzanne Akten Dr. Jens Schaedler Marijan Mumdziev Willem van der Hooft Alessandro Paoli Sebastien Gaudin Mark Dennis Milenko Radic Martin J. Gylfe (prev. Einemo) Mark Klein Manjit Rana Matt Connolly Darius Kumana Quentin Colmant #CyberInsurance #AI #RiskManagement #Insurance #Innovation #CyberSecurity #DigitalTransformation #CloudComputing

🔍 𝗛𝗮𝘀𝘁 𝗗𝘂 𝗦𝗰𝗵𝘄𝗶𝗲𝗿𝗶𝗴𝗸𝗲𝗶𝘁𝗲𝗻, 𝗱𝗶𝗰𝗵 𝗮𝘂𝗳 𝗱𝗲𝗺 𝗩𝗲𝗿𝘀𝗶𝗰𝗵𝗲𝗿𝘂𝗻𝗴𝘀𝗺𝗮𝗿𝗸𝘁 𝗮𝗯𝘇𝘂𝗵𝗲𝗯𝗲𝗻? Wir von Digitalscouting entwickeln zukunftssichere Strategien, die sich nicht nur im Spiel halten, sondern dich an die Spitze bringen. Von innovativen Inhalten bis hin zu branchenprägenden Kampagnen sorgen wir dafür, dass deine Marke nicht nur konkurriert, sondern dominiert. Lass uns zusammenarbeiten, um dein Marketinggame neu zu definieren! #Versicherung #Marketing #Innovation #Zukunftssicher #Versicherungsbranche #StrategischesMarketing #Innovationsführerschaft #Digitalscouting

⚔️ 𝗗𝗲𝗲𝗽𝗳𝗮𝗸𝗲𝘀 𝗶𝗻 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲: 𝗔 𝗗𝗼𝘂𝗯𝗹𝗲-𝗘𝗱𝗴𝗲𝗱 𝗦𝘄𝗼𝗿𝗱 ⚔️ The rise of artificial intelligence in #insurance is nothing short of revolutionary, with global insurtech financing surging by 40% to $1.27 billion in the second quarter alone! 💰 #AI is opening new doors for insurers—automating tasks, improving pricing accuracy, and speeding up underwriting processes. But, as with any powerful tool, there are challenges to navigate. The latest report from Gallagher Re highlights some crucial points: 1️⃣ 𝗗𝗲𝗲𝗽𝗳𝗮𝗸𝗲𝘀 & 𝗙𝗿𝗮𝘂𝗱 AI's ability to create hyper-realistic fake images and videos, known as deepfakes, is a growing concern in the insurance industry. These sophisticated forgeries can be used to manipulate claims and obscure the truth, making fraud detection more difficult than ever. As Andrew Johnston, global head of #insurtech at Gallagher Re, rightly points out, "Any ability to obscure the truth and make it look very, very real is a problem." 🔍 2️⃣ 𝗧𝗵𝗲 𝗔𝗜 𝗣𝗮𝗿𝗮𝗱𝗼𝘅 While AI offers powerful tools for automating tasks, analyzing vast amounts of data, and enhancing underwriting precision, it’s a double-edged sword. The same technology that can streamline operations can also be weaponized for fraudulent activities. This paradox requires us to be vigilant, ensuring that we harness AI’s potential while mitigating its risks. 💡 3️⃣ 𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗔𝗰𝘁 The Gallagher Re report also highlights a critical insight: removing the human element entirely from processes like underwriting has proven to be a mistake. AI can assist and enhance decision-making, but it’s the human touch that brings wisdom and ethical judgment to the table. We need to strike a balance where AI and human expertise work hand-in-hand to improve outcomes without compromising integrity. 👥 4️⃣ 𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝗶𝘇𝗲𝗱 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 Another aspect of AI’s double-edged nature is its role in risk assessments, which could lead to individualized pricing. While some customers might benefit from tailored premiums, others could be left uninsurable, raising ethical concerns about fairness and accessibility. ⚖️ Deepfakes are just one of many challenges we’ll face as AI continues to advance, but with the right approach, we can leverage this technology to create a more efficient and secure industry. How can we best prepare for the risks of deepfakes in insurance? How do you think AI will reshape the future of our industry? 🤔 Francesco Jäger, Christiaan Erasmus, Oliver Hechler, Johannes Pump, Jeffers Manricks, Aaron Funccius, Alexandru Armasu, Henry Machleb, Tom Binder, Jeff KAGAN, Björn Koch, MBA, Marguerite Murer Tortorello, Mark Vena, Helen Yu, Engin Dikmen, Nikos Kagkasidis, Michael Weyrauch, Sabine VanderLinden, Scott Luton, Thomas Lipinski, Tyler Cohen Wood CISSP #Deepfake #ArtificialIntelligence #InsuranceFraud #DigitalTransformation

Erlebet die Entwicklung von KI und Banken auf der kommenden Banking Exchange 2024! Die Zukunft des Finanzwesens ist da, und sie wird von KI beherrscht. Verpasst auf keinen Fall die Banking Exchange 2024, die vom 18. bis 19. September in Frankfurt stattfindet. Bereit, dich mit den Branchenführern auszutauschen? Wir sind es auch! Digitalscouting wird auch vor Ort sein, um die neusten Insights zu sammeln und viele Gespräche mit euch zu führen. Möchtest du dabei sein? Schicke uns eine DM, um einen Gespräch zu vereinbaren oder ein Interview zu führen! Katrin Dr. Stark, Christian von Hammel-Bonten, Julia Tschawdarow, Rainer Busch, Jochen Siegert, Kevin Hackl, Hendrik Schmidt, Sophie Thurner, Christian Schneider-Sickert, Roya Maric, Nicole Nitsche, Miriam Wohlfarth #BankingInnovation #AIinBanking #Netzwerken #Digitalscouting

🔥 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝘂𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁? It’s time for a revolution. At Digitalscouting, we don’t just follow trends—we set them. We’re all about creating bold, game-changing campaigns that push your brand to the forefront. Let’s transform your marketing strategy and make your brand unforgettable. Giovanni Bettoni, Dietmar Kottmann, Bryan Falchuk, Evan Kirstel B2B TechFluencer, Chris Cheatham, Andrew Ciccone, Jean-Pierre FISCHER, Max Hunter, Erika Krizsan, Therese Frank, Efi Pylarinou, Enrico Molinari, Spiros Margaris, Adam Baxter, Alexander Artopé, Dr Ira Sobel, CPA, Antonio Vieira Santos, Mike Flache, Patrick Dahmen, Jürgen Marek, Kapil Nema, Jean-Baptiste Lefevre #InsuranceMarketing #FinanceInnovation #BoldMarketing #ContentCreation #SocialMediaStrategy

Just being on #socialmedia won’t cut it—𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗴𝗮𝗺𝗲 𝗽𝗹𝗮𝗻! 🎯 Each platform is a unique opportunity to reach your ideal audience, whether it’s professionals on LinkedIn or the trendsetting #GenZ on TikTok. It’s about knowing where to be and how to speak their language. Digitalscouting can help you master the art of platform-specific content. Martin Liss, Kalli (Karl-Heinz) PASSLER, Sebastian Boehme-Schwarzfeld, Jean-Pierre FISCHER, alireza jahedi, Tanita Micklisch, Dennis Arango, Engin Dikmen, Mario Pawlowski 🇵🇱🇺🇦🇺🇸🇪🇺, Sally Eaves, Sabine VanderLinden, Andreas Wollermann, Thomas Heindl, Clemens Vatter, Marcel R. Neumann #SocialMediaMarketing #ContentMarketing #InsuranceSelling #Infographic

Probleme damit, auf LinkedIn wahrgenommen zu werden? Auf TikTok passiert auch nichts? Fernsehwerbung trifft nicht ins Schwarze? Dann ist es an der Zeit, dass sich etwas ändert. Wir haben die Strategien, um deine Sichtbarkeit zu erhöhen und deine Kampagnen anzukurbeln. FYI: Geoffroy De Ridder, Leonardo Gaistot, Stefan Osthaus, William Custodio, Ann Dieleman, MBA, PCC, Erik Purwins, Nikola von Pattay, nee Kühne, Kristian T. Sørensen, Alexander Ergenzinger, Janick Colson, Michael Rewald, Ralf Rebetge, Renzo Pecoraro, Dietmar Kottmann #MarketingStrategie #SocialMediaMarketing #TikTokMarketing #ContentMarketing #LinkedInTipps #GrowthHacking

𝗚𝗲𝗿𝗺𝗮𝗻𝘆’𝘀 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝘀𝗰𝗼𝗿𝗲𝘀 𝗮 𝟱𝟳—so what’s holding it back, and what can we learn from Europe’s front-runners? While Norway and the Czech Republic dominate digital marketing with strong customer engagement, Germany and Italy are lagging. Modern channels like social media aren't just optional—they're essential. Spain excels in personalization, while Poland and Austria need to harness data-driven insights to understand their customers better and boost satisfaction. For those falling behind, streamlined processes and a seamless user experience are non-negotiable to keep customers engaged. Digitalscouting can help you bridge these gaps and transform your digital strategy. Ready to elevate your game? Let’s talk. Rakesh Rathi Martina Faßbender Maarten Lens-FitzGerald Christoph Jaggi Eric Exner Andrew Brown-Allan Geoffroy De Ridder Sylvain Derrien Grzegorz Podlesny Bertrand Facq Sebastian Borba Stefan Osthaus Dorothea Meier-Triebel William Laitinen Torsten G. Mueller Stephan Tils #Insurance #DigitalSales #DigitalMarketing #CustomerSatisfaction 

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘂𝗻𝗹𝗼𝗰𝗸 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻’𝘀 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝘀𝗲𝗰𝗿𝗲𝘁? 🎯 Video is leading the charge, and LinkedIn’s new video feed is your next big opportunity. 🔹 LinkedIn’s new video feed is a game-changer. It’s your chance to connect with your target clients and partners in a more engaging and professional way. 🔹 Early adopters of this feature will set themselves apart, establishing their brands as leaders in the industry. Get ahead of the curve and be the go-to source in your market. 🔹 LinkedIn’s algorithm loves new features. By embracing video now, you can expect a significant increase in visibility and reach. 🔹 Use LinkedIn videos to reach different audience segments and strengthen your brand presence. Don’t navigate this alone. Work with Digitalscouting to create tailored strategies that align with your business goals and keep you ahead of the competition. Rod Travers, Anthony R. O'Donnell, Sinjin Bain, Gert Jan Scheer, Lucia Camarena, John Ferraro, Kristina Leach, Marc Wheeler, Agata Bona, Benno Jaeggi, Sabine-Marie Eldracher, Adam Hartung, Philippe Touati, Tomasz Mazuryk #VideoMarketing #LinkedInStrategy #DigitalMarketing #SalesAndMarketing #Digitalscouting