Dinghy GmbH

October is here, and we're diving into Content Management for Digital Growth! A Content Management System (CMS) is a true game-changer for businesses looking to thrive in the digital space: - Effortless Website Management - Seamless Team Collaboration - Empowerment for All - Faster Publishing Let’s get started! 💡 Link here: https://buff.ly/3NcHpPo #content #uxdesign #cms #ai

🚀 New Podcast Episode Alert! 🎧 In our latest episode of UX Design to Win in Business, Nils Borgböhmer, co-founder of Dinghy, dives into the crucial role of communication in digital product development. 💬 Ever been part of a team where the goal seems clear, but everyone is on a different page? 🤔 Nils shares two untraditional yet powerful methods we’ve used to bridge communication gaps between design and development teams, improving workflows and building better products faster. Tune in for insights on: ✅ Enhancing communication with interactive demos. ✅ Closing the gap between UI design & development. ✅ Real-life examples from SmartFit & SumUp projects. 🎙️ Click to listen & boost your product development strategy!

🌟It’s that time of the month! We’re excited to share our monthly updates with you. Last month, we focused on Personas, diving deep into user insights and how they shape our projects. Stay tuned for the latest Dinghy projects, industry insights, and exclusive highlights. Don’t miss out—check out our newsletter and stay in the loop! ✨

Our co-founder Nils is back with a brand new podcast episode! He’ll be diving into the world of simplicity, creativity, and innovative problem-solving in UX design. 🚀✨ Get ready for insights from industry experts and some fun discussions! 🎉 Don’t miss out—tune in and discover how to elevate your design game. 🔗 [Link to the podcast episode in the comments!] #Podcast #UXDesign #Innovation #Dinghy

🎯 Why Traditional Personas Miss the Mark We’ve all seen them—personas that feel more like stereotypes than real people. 😅 At Dinghy, we knew there had to be a better way. That’s why we’ve flipped the script, creating personas that evolve with your business and are rooted in real-world research. We start with secondary research and dive deep into user interviews, ensuring every insight is data-driven and dynamic. Want to learn more? Catch the full breakdown in the blog—link here! 👇 https://lnkd.in/ddx26aYi #UXStrategy #Personas #UserResearch #BusinessGrowth #CustomerExperience

🧠 Why Traditional Personas Fall Short—and How We’ve Fixed It Personas often end up being costly, static, and outdated. You've seen them: “Tech-Savvy Tom” or “Busy Mom Betty”—they don’t offer actionable insights and quickly lose relevance. At Dinghy, we’ve reimagined this process. Our personas are dynamic, research-driven, and interactive, helping your team understand not just who your customers are, but why they act the way they do. Want to know how we create personas that stay relevant? Read the full blog here! 👇 #UXDesign #persona #customer #marketing #dinghy

In today’s episode of UX Design to Win in Business, together with Nosipho, we dive into why personas often miss the mark and how we make them work at Dinghy! 🛠️ Missed last week's show? No worries—we’re breaking down everything you need to know about creating personas that actually help your business. 🔍 Listen to the full podcast—link in comments! 🎧👇 #dinghy #user #personas #ux #design

Personas are powerful tools to help you connect with your ideal customers. They help you understand who you’re serving, their challenges, and how your product fits into their world. 🌍 Want to learn how personas can transform your strategy? Check out the full blog 🔗👇 https://lnkd.in/dprBqB9E #UX #Personas #BusinessGrowth #CustomerInsights

🎯 Why Personas Matter Personas align your teams, focus your marketing, and ensure your product solves real customer problems. No guesswork—just smart, data-driven decisions. 📊 Read more in the blog! 👇 https://lnkd.in/dprBqB9E #ux #userexperience #data #persona

🔍 What are Personas & Why Do They Matter? Personas help you understand your customers and create products they actually want. They're more than just fictional profiles – they help align teams, guide product development, and boost targeted marketing. 🎯 ✨ Types of Personas: User Personas: Who uses the product. Buyer Personas: Who makes the purchase decisions. Customer Personas: A blend of both for the full journey. Why use them? Personas keep your team focused and decisions data-driven. Ready to dive deeper? Read the full blog in the link in the comments! 👇 #UXDesign #Personas #CustomerExperience #dinghy