FIRMAMENT

Exciting News! Our collaboration with OneFootball, EssenceMediacom UK, and The Coca-Cola Company has been shortlisted for the 2025 ESA Awards in two categories: Best Media Sponsorship Best Use of Talent As part of Coca-Cola’s #TheRitualCup campaign for UEFA EURO 2024, featuring Toni Kroos, we celebrated fans’ match-day rituals in a way that felt personal and meaningful. Creating over a thousand individual assets for 18 markets was no small feat, but the result was something we’re incredibly proud of. A huge thanks to everyone involved: Courtney Marsden, Ollie Salman, Ollie Tritton, Gonzalo Rofso Herraiz, Matthias Lip, Jermain Raffington, Carlo Oppermann, Linnéa Björck, the AVA crew, and many more.

Thrilled to share that we had the opportunity to contribute to OneFootball's partnership with The Coca-Cola Company for their #TheRitualCup campaign. Just in time for UEFA EURO 2024, featuring none other than football star Toni Kroos! Over the past months, our team at Firmament worked tirelessly in post-production to help bring this campaign to life. Special thanks to Courtney Marsden, Ollie Salman, Ollie Tritton, Gonzalo Rofso Herraiz, Matthias Lip, Jermain Raffington, Carlo Oppermann, Linnéa Björck, Adam Nash, the AVA crew and many more. Cheers to everyone involved and to a fantastic tournament ahead! 🏆⚽

In 2017, we founded Monic in a small room in Kreuzberg. At that time "we" consisted of two brothers and a best friend, all of us excited to venture into the world of filmmaking. The early stages of our journey were shaped by those who shared their knowledge and trusted our work, inviting us to join projects and collaborate. Our first major productions gave us the opportunity to team up with talented individuals across various fields and further expand our network. It's these connections and friendships that helped us grow, move to Friedrichstraße in Berlin-Mitte and evolve up to a point where 'Monic' no longer fit as it once did. Following months of reflection and discourse, we're excited to reintroduce ourselves as FIRMAMENT. FIRMAMENT embodies our growth, shaped by our team and our projects. With a new name and website, we now present a roster of talents whose diverse perspectives enrich our collective. As we begin this chapter, we remain committed to bringing ideas to life and creating stories that connect with our audience. A core belief of ours is that creativity thrives in community. We're eager to merge our experiences with yours and invite you to connect and explore potential synergies. Thank you to CRU Brand Consultancy for guiding our transformation, the friends we've made along the way and the people who have supported us throughout the years. You know who you are and so do we. With lots of gratitude and lots of love, FIRMAMENT. www.firmament.de