FlourWorld Museum

𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁 𝗼𝗻 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗶𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗔𝗟𝗜𝗠𝟮𝟬𝟮𝟰! 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗲 𝘄𝗼𝘂𝗹𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗴𝗿𝗲𝗲𝘁 𝘆𝗼𝘂 𝗶𝗻 𝗚𝗲𝗿𝗺𝗮𝗻𝘆! If you bring your flour sack and leave it at the Mühlenchemie booth at this year’s ALIM in Paraguay, a surprise awaits you. One of the sacks will eventually be chosen during the conference, and the person who brought it in will get the chance to explore Germany for four days with a companion of their choice, including a visit to our museum.

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘂𝗻𝗶𝗾𝘂𝗲 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲? 𝗖𝗼𝗺𝗲 𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗲 𝗙𝗹𝗼𝘂𝗿𝗪𝗼𝗿𝗹𝗱 𝗠𝘂𝘀𝗲𝘂𝗺 𝗶𝗻 𝗪𝗶𝘁𝘁𝗲𝗻𝗯𝘂𝗿𝗴! 🌾 Discover the fascinating history of flour and milling in the world’s largest flour sack collection, the Sackotheque, featuring over 3,600 exhibits! Step into the Myth Room to explore the deep-rooted symbolism of this everyday essential. With our multilingual audio guide you can fully immerse yourself in this global journey, no matter where you're from. It's an engaging way to learn the stories behind flour and the millers who’ve shaped our world. Rediscover this humble ingredient that we all rely on, but often overlook. Come visit the FlourWorld Museum and see flour in a whole new light! Find out more here: https://lnkd.in/eVhJu7pT

What a wonderful collection of flour sack designs! We hope that some of them are already on display in our museum, if not we would love to add them to our global collection. It's always difficult to decide which design is the favorite as they are all individual, from the power of the elephant, to the sun collection, to rainbow colors or product motifs. They are all unique and have their own meaning.

𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝗳𝗼𝗿 𝗮𝗻 𝘂𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲 𝘄𝗲𝗲𝗸𝗲𝗻𝗱 𝗮𝘁 𝗕𝘂𝗿𝗴𝗺𝗮𝗻𝗻𝗲𝗻𝗹𝗮𝗴𝗲𝗿! 🏰 Last month, the Amtsberg in Wittenburg transformed into a lively medieval village for the annual "Burgmannenlager" event. Visitors were transported back in time, with historical reenactments, skilled artisans, and thrilling knightly tournaments filling the air with excitement! From hand-forged weapons to traditional medieval cuisine, the market offered a unique glimpse into the past. Families, history buffs, and curious adventurers enjoyed live music, storytelling, and immersive performances that brought the spirit of the Middle Ages to life. In the museum, historical aspects took center stage: The history of flour and traditional grain processing were highlighted. Visitors could try their hand at grinding grain themselves. We would like to thank everyone—vendors, performers, and guests—for making this year’s event such a success! Your enthusiasm and participation helped create an unforgettable atmosphere. We’re already looking forward to welcoming you back next year for even more medieval fun! Until then, may your shields stay strong and your spirits high. 🏹

𝗢𝘂𝗿 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 – 𝘀𝗼 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘁𝗲𝗮𝗰𝗵 𝘁𝗵𝗲𝗺 𝘄𝗲𝗹𝗹! That’s why SternMaid dedicated an entire day to them at our museum. It was a day of wonder – kids explored, learned, created and played together Ronny Saß, Director Operations at SternMaid, kicked off the event in the morning with a clear message: Today is all about the kids having lots of fun. Dressed in Ötzi fan club outfits – related to our museum’s unique replica of Ötzi the Iceman – there was plenty to discover during a treasure hunt through the museum. Equipped with clipboards and pens, children and adults alike were amazed by the stories shared by our museum colleagues. Marion, Tina, and Karin clearly enjoyed answering the many questions from the kids. Can you guess what they were particularly fascinated about? That’s right, Ötzi. The morning continued with a variety-filled programme. In the creative craft corner, children painted small flour sacks and cans, or coloured pictures. The handmade bracelets made great keepsakes. The children enthusiastically ground flour on millstones, surprised by the effort it required. Another highlight, in keeping with the European Football Championship, was a table soccer game and a goal wall. A delicious buffet conveniently provided by nearby “Landgasthof zur Mühle” completed the morning. The children were thrilled, and some of them had so much fun that they said they wanted to celebrate her birthday at the museum. It was our heartfelt desire to give the children a fantastic morning. We thoroughly enjoyed it and are happy that the children had such a great time. We extend our sincere thanks to our museum colleagues and all the helpers for their support.

𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗗𝗲𝘀𝗶𝗴𝗻 𝗔𝘄𝗮𝗿𝗱 𝗶𝗻 𝗚𝗼𝗹𝗱 𝗳𝗼𝗿 𝗼𝘂𝗿 𝘂𝗻𝗶𝗾𝘂𝗲 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝗮𝘁𝗶𝗼𝗻    Well that was a surprise: Our installation was honoured again!  Thanks to great teamwork. Here’s the story behind it:     Last year we opened our new high-tech showroom together with Bühler Group. The goal was to make the hidden steps in a wheat mill visible, to enable to feel the energy of modern industrial production with all senses.     We decided to commission an innovative installation by an interdisciplinary team of talented experts and artists. The astounding result is a wall consisting of 80 moving surfaces that are individually controlled by motors. Their gentle, natural movement modulates the daylight in the room and evokes memories of mill blades or flowing mill streams.     In the interplay between the movement of the kinetic surfaces, the video projection and a sound montage, the experience of the industrial mill is elevated into the abstract and conveyed emotionally. During the narrative, the individual elements of the installation intertwine so skilfully that the boundaries between the analogue and the digital become blurred.     From the first moment, we ourselves were captivated by the result of the teamwork. The concept for the new Milling Room was developed jointly by museum Curator Dr. Oliver Seifert, architect Carsten Falkenberg, production studio URBANSCREEN, LYNX Media Systems GmbH, Bühler Group, and Mühlenchemie GmbH & Co KG.    We were thrilled that this innovative presentation concept won the Grand Prize of the Video Mapping Awards 2024 at the Video Mapping Festival at the Gare Saint Sauveur in Lille. We were even more excited now to hear that the installation was also honoured with the European Design Awards Award in Gold in the category Digital Installation in Naples.      We would like to thank everyone involved for the excellent cooperation, and hope to be able to share this special experience with many visitors in the future.     You can visit the new mill room every 1st and 3rd Saturday and every Sunday from 12 to 5 pm.      For more information on our FlourWorld Museum see:  https://lnkd.in/eSaskiPj

𝗙𝗹𝗼𝘂𝗿 𝗦𝗮𝗰𝗸𝘀, 𝗠𝘂𝘀𝗶𝗰, 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀! 𝗔𝗻 𝗲𝘃𝗲𝗻𝗶𝗻𝗴 𝗼𝗳 𝗺𝗮𝗴𝗶𝗰𝗮𝗹 𝗽𝗶𝗮𝗻𝗼 𝗺𝘂𝘀𝗶𝗰 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗿𝗲𝗺𝗮𝗶𝗻 𝗶𝗻 𝗼𝘂𝗿 𝗺𝗲𝗺𝗼𝗿𝗶𝗲𝘀. Last Saturday we welcomed over 100 invited guests to the FlourWorld Museum for a special event. A reception at the Museum was followed by a high-calibre concert of the Mecklenburg-Near Pomerania Festspiele that was truly a star turn. For many years the Wywiol family has sponsored this outstanding concert series, and the star of this evening was pianist extraordinaire Kit Armstrong. Volkmar Wywiol, founder of the Stern-Wywiol Gruppe and the Museum, welcomed the guests and remarked on the Museum’s long and close relationship with the Festspiele Mecklenburg-Vorpommern: “Flour and music are staples of humanity.” Kit Armstrong joined us at the Museum before the concert in the nearby St. Bartholomew church, and drew an interesting parallel: “When Mr. Wywiol said that the flour sacks are art, I couldn’t help but think of the history of music. From today’s perspective we think that music has always been pure artistic expression. But that is not the case. Music always needed listeners, patrons, and social functions in order to develop. Flour sacks aren’t just marketing vehicles, they symbolize life. And likewise, music is not just artistic expression, it also always contains messages.” As you can see he’s good with words, just as he is with music. Now 32, he started playing piano and composing at five years of age. He opened the concert with the words “Piano music made one of its greatest leaps in the age of the Enlightenment.” The Enlightenment was marked by a striving for clarity and reason. “Complexity gave way to what was demonstrable – emotional expression.” These words were reflected in his performance. The public was dazzled, not just by the technical mastery with which he effortlessly played demanding pieces from memory, without sheet music, but even more by the emotional depth he put into each piece. His performance of music by Bach, Haydn, Mozart, and Beethoven was a feast for the senses. His rendition of Beethoven’s famous Moonlight Sonata was the emotional high point of the evening, and the public rewarded his efforts with standing ovations.

Proudly presenting: John Coumantaros in our Hall of Fame The redesign of the Milling Hall of Fame was a significant effort. The hall pays tribute to an esteemed group of pacesetters and personalities, who are featured here, honouring their remarkable contributions to the milling industry. We are delighted to welcome John Coumantaros, Chairman of the Board of Flour Mills of Nigeria (The FMN Group), into the Milling Hall of Fame for his remarkable contributions to the Nigerian milling industry. In June Torsten Wywiol, CEO of the Stern-Wywiol Gruppe, and Roger D Gilbert, publisher of the trade journal Milling and Grain, personally recognized John G. Coumantaros for his exceptional achievements. They presented him with a bronze millstone sculpture, crafted by esteemed sculptor Sibylle Waldhausen. Coumantaros was deeply touched by this honour. “𝗜 𝗮𝗺 𝗱𝗲𝗲𝗽𝗹𝘆 𝗵𝗼𝗻𝗼u𝗿𝗲𝗱 𝘁𝗼 𝗮𝗰𝗰𝗲𝗽𝘁 𝘁𝗵𝗶𝘀 𝗮𝘄𝗮𝗿𝗱. 𝗜𝘁 𝗮𝗰𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲𝘀 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗺𝘆 𝗹𝗶𝗳𝗲’𝘀 𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗼𝗳 𝗙𝗹𝗼𝘂𝗿 𝗠𝗶𝗹𝗹𝘀 𝗼𝗳 𝗡𝗶𝗴𝗲𝗿𝗶𝗮, 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝘁𝗵𝗲 𝗹𝗲𝗴𝗮𝗰𝘆 𝗼𝗳 𝗺𝘆 𝗳𝗮𝘁𝗵𝗲𝗿, 𝗚𝗲𝗼𝗿𝗴𝗲 𝗦. 𝗖𝗼𝘂𝗺𝗮𝗻𝘁𝗮𝗿𝗼𝘀, 𝗼𝗻 𝘄𝗵𝗼𝘀𝗲 𝘀𝗵𝗼𝘂𝗹𝗱𝗲𝗿𝘀 𝗜 𝘀𝘁𝗮𝗻𝗱.” John G. Coumantaros joins a distinguished group of innovators and leaders in the Milling Hall of Fame. This exclusive group includes museum founder and flour treatment pioneer Volkmar Wywiol, Senior Grain Milling Expert Martin Schlauri of Bühler Group, and Jamal Al-Hazaa, Chairman of the Jordanian Al Hazaa Investment Group Investment Group, all recognized for their groundbreaking contributions to the milling industry and technology. We’re interested to see who will be featured in the Hall of Fame next!

𝗪𝗲 𝗮𝗿𝗲 𝗵𝗮𝗽𝗽𝘆 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗿𝗲-𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗮𝘀 𝗮 𝗺𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 “𝗦𝗰𝗵𝗮𝗮𝗹𝘀𝗲𝗲 𝗕𝗶𝗼𝘀𝗽𝗵𝗲𝗿𝗲 𝗥𝗲𝘀𝗲𝗿𝘃𝗲 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 – 𝗳𝗼𝗿 𝗕𝗼𝗱𝘆 𝗮𝗻𝗱 𝗦𝗼𝘂𝗹.” Located between Hamburg and Schwerin in northern Germany, the UNESCO Biosphere Reserve Schaalsee offers cultural highlights and unique natural areas. It is a resting place for migratory birds, characterized by moors, lakes, fields, pastures, and marshes. The partners of the biosphere reserve stand for environmental conservation, regionality and local culture. They share the common goal of preserving the beauty, biodiversity and value of the Schaalsee landscape and at the same time making it a tangible experience for residents and visitors. The initiative also supports educational institutions as facilities that contribute to knowledge transfer in the region. Taken together the motto of this regional brand bases on three pillars: knowledge and understanding, discovery and relaxation, learning and participating. We are happy to contribute to all these pillars as a certified member, and look forward to your visit.

𝗪𝗲 𝗛𝗼𝗻𝗼𝘂𝗿 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗶𝗹𝗹𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: 𝗝𝗼𝗵𝗻 𝗚. 𝗖𝗼𝘂𝗺𝗮𝗻𝘁𝗮𝗿𝗼𝘀 𝗜𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗜𝗻𝘁𝗼 𝘁𝗵𝗲 𝗠𝗶𝗹𝗹𝗶𝗻𝗴 𝗛𝗮𝗹𝗹 𝗼𝗳 𝗙𝗮𝗺𝗲! The FlourWorld Museum in Wittenburg has inducted John G. Coumantaros, Chairman of The FMN Group, into the Milling Hall of Fame. This prestigious accolade, awarded by the museum, celebrates individuals whose lifetime contributions have significantly shaped the milling industry. Torsten Wywiol, CEO of the Stern-Wywiol Gruppe and Roger D Gilbert, publisher of Milling and Grain magazine, personally honoured John G. Coumantaros for his outstanding achievements at the award ceremony on May 22nd in New York. Together they presented him with a bronze millstone sculpture by renowned artist Sibylle Waldhausen. At the award ceremony Wywiol said, “It is a great privilege for me to pay tribute today to a man who has had a lasting impact on the milling and food industry in Nigeria as a true pioneer: John G. Coumantaros. John perfectly embodies the values we uphold in the Milling Hall of Fame: Dedication, Passion and Innovation. He is a shining example of how the visionary actions of one person can change the world for the better.” Volkmar Wywiol, founder of the FlourWorld Museum, explains, "Flour.Power.Life, our museum's motto, underscores flour's essential role in human nutrition, health, and societal development. John G. Coumantaros embodies these principles through his transformative work in Nigeria's food supply." The FlourWorld Museum is dedicated to the rich history of flour and its essential role in human civilization. Being inducted into the Milling Hall of Fame is the highest honour in the milling industry, recognizing leaders who have made remarkable impacts through their visionary work. The independent jury commends John G. Coumantaros for his successful implementation of a sustainable and innovative approach to food production. His leadership and dedication to advancing the industry have truly set him apart. Congratulations to John G. Coumantaros on this well-deserved recognition! Photo: Torsten Wywiol of Stern-Wywiol Gruppe, John Coumantaros’ mother, John Coumantaros of The FMN Group, Birte Wywiol, Tuti Tan of Milling and Grain, Sebas van den Ende of Victam Corporation, Roger D Gilbert of Milling and Grain