GENUINE

🎉 Kicking off This Year's Singles' Day with Team Spirit! 🎉 To gear up for the biggest shopping event of the year, our amazing GENUINE team gathered for a fantastic company dinner this Monday evening. 🥳 Nothing brings us together like great food and even better company! 🍽️ We're excited to dive into Singles' Day with full energy, aiming to bring the best sales results for our clients worldwide. 🌍💥 With the countdown on, we're ready to support our brand partners and friends in achieving record-breaking success. Let’s make this Singles' Day a triumph together! 💪💼 Stay tuned for some incredible milestones ahead! 🚀 #Asia #China #double11 #ecommerce #marketing #team

🚀 China Unlocked Newsletter Episode Alert! 🎉 📅 Launching Today: „Are you preparing for D11 already?" China’s largest shopping festival, Double 11, also known as Singles' Day, is fast approaching, and brands are gearing up for what is arguably the biggest online shopping event of the year. While the landscape of Chinese e-commerce is evolving with the rise of daily promotions and new platforms like Douyin, Double 11 remains a critical opportunity for brands to boost visibility and drive significant sales. This newsletter highlights the key preparations, strategic approaches, and critical timelines that brands should focus on to maximize their success during this shopping extravaganza. 💡 Today’s Highlights: 1.    D11 Schedule and Sales Waves 2.    Performance Marketing and Seeding Strategies 3.    Product Selection and Promotion Tactics 4.    What are the discounts? 💌 Your feedback drives our content! If there’s anything you’d like us to cover or improve upon, don't hesitate to reach out. 🔗 Join us to gain comprehensive insights and prepare better for your e-commerce business!

🚀 China Unlocked Newsletter Episode Alert! 🎉 📅 Launching Today: „ Have you heard about Kuaishou?" Kuaishou Technology has almost 700 mio monthly active users (MAU) but is often unknown outside of China. As one of China's leading short-video platforms, Kuaishou has rapidly distinguished itself with its focus on authenticity, community, and engagement, particularly among users from lower-tier cities and rural areas. Unlike its competitor Douyin, which caters to a trend-conscious urban audience, Kuaishou offers a platform where real-life stories and grassroots content thrive. This unique positioning has not only fueled its impressive user growth but also opened up vast opportunities for brands looking to connect with a diverse and engaged audience. As Kuaishou continues to expand its reach both domestically and internationally, the platform's commitment to innovation, community-building, and monetization makes it a compelling space for businesses to explore. 💡 Today’s Highlights: 1. What is Kuaishou and How Does it Work? 2. Business Opportunities on Kuaishou 3. The Kuaishou IPO 4. BONUS: Douyin vs. Kuaishou 💌 Your feedback drives our content! If there’s anything you’d like us to cover or improve upon, don't hesitate to reach out. 🔗 Join us to gain comprehensive insights and prepare better for your e-commerce business! #China #Asia #Kuaishou #marketing #ecommerce

🎉 Celebrating 7 Years of Growth and Excellence at Genuine 🎉 We happily celebrated the 7th anniversary in our Shanghai office. The office came alive early in the morning with festive decorations at our reception, all elevators, and windows, setting the stage for a memorable day. Each team member received special commemorative T-shirts and canvas bags, symbolizing our journey from inception to the thriving company we are today. 🎁 In the afternoon, the Genuine family gathered for a celebration, enjoying delicious snacks and raised a toast to seven years of achievements and milestones. Damian Maib, Wenjing Liu, and Fabian Sinn delivered inspiring speeches, sharing heartfelt memories of Genuine's humble beginnings in a small office in #Berlin and the remarkable growth that has seen us expand to #Shanghai, #Guangzhou, #HongKong and more. 💪 At the heart of Genuine's success lies our dedicated team of professionals and, of course, trust of our valued clients. ❤️ As we mark this significant milestone, we reaffirm our commitment of full-heartly supporting our brand partners' growth in China. We are ready to embrace the exciting opportunities that lie ahead in the next decades. We extend our sincere thanks to everyone who has contributed to our success - our talented team, supportive clients, and trusted partners. 🙌 #GENUINE7thAnniversary #ecommerce #growth #celebration #China #Germany #Berlin #Shanghai

🚀 China Unlocked Newsletter Episode Alert! 🎉 📅 Launching Today: „ Pinduoduo (拼多多): Why is it so successful?" Among the many e-commerce platforms in China, Pinduoduo (拼多多) is truly unique. The name in Chinese literally means “bundle more more”, which completely exemplifies its mission to use the power of the masses to drive prices down. Pinduoduo’s unique approach to e-commerce has not only captured the attention of millions of users across China but has also set a new standard for how social commerce can drive growth in the digital economy. As the platform continues to expand its category offerings and attract a more diverse array of brands, its influence in the e-commerce space is poised to grow even further. Today we will look into how it works, who is using it, and which brands are growing the fastest on it. 💡 Today’s Highlights: 1.    What is Pinduoduo and how does it work? 2.    User Demographics  3.    Growth Categories and Brands 💌 Your feedback drives our content! If there’s anything you’d like us to cover or improve upon, don't hesitate to reach out. 🔗 Join us to gain comprehensive insights and prepare better for your e-commerce business! #ecommerce #pingduodou #China

🚀 China Unlocked Newsletter Episode Alert! 🎉 📅 Launching Today: „ Sporty China Part 2: Idols and Niche Sports Driving Social Media" The 2024 Paris Summer Olympics are coming to an end this weekend and as of August 8th, China has won a total of 65 medals. In our newsletter last Friday, we introduced part 1 of our sport series, in which we highlighted the rising public awareness and enthusiasm for sport, the major events that are driving the trends as well as the role that social media platforms like Douyin play. In today’s episode we will dive into part 2 of our sports series, which will be all about the idols, sport types, and destinations that are current trendy in China. 💡 Today’s Highlights: 1.    Sports Idols Captivating Audiences 2.    Rock Climbing, Street Dance, and Niche Sports 3.    "Girl Power" in Sports 4.    Popular Sports Destinations 💌 Your feedback drives our content! If there’s anything you’d like us to cover or improve upon, don't hesitate to reach out. 🔗 Join us to gain comprehensive insights and prepare better for your e-commerce business!

🚀 China Unlocked Newsletter Episode Alert! 🎉 📅 Launching Today: „Sporty China Part 1: 2024 Trends in Sports on Douyin" With the Paris 2024 Summer Olympics happening in full swing, the world’s eyes are on the Olympic stage. Events like men and women’s swimming, gymnastics, and diving have been hot topics in media and news as China win’s gold medals and break records. This enthusiasm for sport goes beyond national pride, but also shows people’s interest in fitness as it encompasses emotional healing, self-expression, and societal influence. Additionally, the synergy between content platforms like Douyin and the sports industry is creating a dynamic ecosystem that is reshaping consumer behaviors and trends. In this newsletter, we delve into the macro environment shaping the sports trend in 2024, focusing on public awareness, the influence of major sporting events, and the role of Douyin. 💡 Today’s Highlights: ·      Rising Public Awareness and Enthusiasm for Sports ·      Major Sporting Events Driving the Trend ·      The Role of Content Platforms like Douyin 💌 Your feedback drives our content! If there’s anything you’d like us to cover or improve upon, don't hesitate to reach out. 🔗 Join us to gain comprehensive insights and prepare better for your e-commerce business!

🚀 China Unlocked Newsletter Episode Alert! 🎉 📅 Launching Today: „Healthy China: 2024 Douyin Nutritional Supplements Trends" In today’s Genuine China Unlocked newsletter, we are analyzing recent nutritional supplements trends on Douyin. The market for overseas nutritional supplements in China is booming, driven by increasing health consciousness and consumer demand for functional foods. Short videos and live streams on social media platforms like Douyin have been crucial in engaging and educating consumers. We believe that the focus on specific health concerns and popular ingredients will continue to shape the market landscape in the coming years. 💡 Today’s Highlights: ·      Douyin is driving the health supplements growth ·      Consumer Interests, Demographics, and Product Focus 💌 Your feedback drives our content! If there’s anything you’d like us to cover or improve upon, don't hesitate to reach out. 🔗 Join us to gain comprehensive insights and prepare better for your e-commerce business! #China #ecommerce #marketing #Health #Nutrition #HealthSupplements

🚀 Newsletter Episode Alert! 🎉 📅 Launching Today: „The Results for 618 are in!" In this newsletter edition, we are recapping the results and trends of this year’s 618 shopping festival. We’ll take a closer look at the performance, outcomes, and ongoing discussions surrounding this year’s event. Without further ado, let’s begin! 💡 Today’s Highlights: ·      What is 618? ·      For Which Categories is 618 Relevant? ·      618 in 2024: A Closer Look at The Data ·      Is 618 Still Relevant? 💌 Your feedback drives our content! If there’s anything you’d like us to cover or improve upon, don't hesitate to reach out. 🔗 Join us to gain comprehensive insights and prepare better for your e-commerce business! #China #Asia #ecommerce #618 #marketing

🚀 Newsletter Episode Alert! 🎉 📅 Launching Today: "Industry Spotlight: Why is Sun Protection Fashionable in China?" As parts of China move out of the Plum Rain Season, we are welcoming summer weather with strong sunshine and temperatures in cities as high as 40 degrees Celsius. This weather brings new challenges for a lot of Chinese, since many have health concerns regarding sun rays. In addtion, the cultural norm in East Asia favors paler skin tones. As a result of these beauty standards, many go into extreme lengths to shade their skin from the sun. Maybe you have already seen articles regarding the infamous “facekinis” women wear at the beach in China. 💡 Today’s Highlights: ·      Chinese Sun Protection Industry Size ·      Top Products and Brands ·      “Sunfluencers” and Consumer Preferences in China 💌 Your feedback drives our content! If there’s anything you’d like us to cover or improve upon, don't hesitate to reach out. 🔗 Join us to gain comprehensive insights and prepare better for your e-commerce business! #ecommerce #China #sunprotection #fashion #Tmall