At Herrmann Global, we are passionate about experience-based travel. Through our Visit USA Parks and Untraveled brands, we are dedicated to promoting experience-based and sustainable travel to lesser-known destinations. Partnering with us means collaborating with experts who create strategic plans and tactics to enhance the visitor experience for conscientious travelers. We dig deep to uncover and share unique stories that capture the essence of travel, forging a deep connection with audiences. Utilizing cutting-edge technology in paid digital and social media, we ensure these compelling stories reach a targeted audience eager to explore your destination responsibly. Our mission is to deliver digital solutions that enable and transform travelers worldwide, sharing their journeys and promoting purposeful travel. With over 50 years of combined experience in global sustainable tourism, travel publishing, and destination branding, we understand what motivates today's leisure and business travelers: unique destinations where they can contribute to the preservation of tourism authenticity and sustainable tourism. In a world of global competition and instant access, travel brands succeed or fail based on their ability to deliver compelling stories to their audiences. At Herrmann Global, we embrace the digital age of superior experiences, where unique, relevant, authentic, and visually engaging connections foster absolute brand affinity.
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Lander, Wyoming 82520, US
Mettmann, Nordrhein Westfalen 40822, DE
🌍 As tourism professionals, we play a crucial role in driving sustainable tourism practices. With 2024 on the horizon, we want to hear from you 🫵 Your insights are valuable as we collectively aim to shape a more sustainable tourism landscape. Cast your vote and share your strategies in the comments below! #SustainableTourism #DestinationManagement #HerrmannGlobal
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Inspiring Sustainable Tourism: A Look at the Outdoor North Carolina Trail Town Guide 🌲 The Outdoor North Carolina Trail Town Guide is a shining example of how destinations can champion sustainable tourism. By focusing on preserving natural beauty, cultural heritage, and fostering a strong sense of community, these towns are setting the standard for responsible recreation and destination stewardship. Why is this important to our industry? 🛤️ As the tourism landscape evolves, it’s vital for destinations to balance growth with sustainability. Communities featured in this guide are not just places on a map—they are actively working to maintain their identity, protect their environment, and ensure their trails remain accessible for all. This commitment to sustainability is crucial for the longevity of tourism and the preservation of the experiences we cherish. Let's continue to support and celebrate destinations that prioritize sustainable growth! 🌍 Check out the Trail Town Guide: https://lnkd.in/gD4Ue3U9 #SustainableTourism #CommunityInvolvement #DestinationStewardship #HerrmannGlobal
In leadership, how you communicate can make all the difference. Florian Herrmann shares his top three principles for effective leadership communication: always speak the truth, speak kindly, and most importantly, speak only when necessary. 🎥 Watch the video to learn more about refining your leadership skills and making every conversation count. #Leadership #WednesdayWisdom #HerrmannGlobal
Want travelers to spend their budget at your #destination? 🤑 The latest #VisitUSAParks survey reveals insightful trends to shape your strategy for 2024 and beyond. 🧭 📊 Market Insights: • The UK 🇬🇧 increased +21% from last year of people willing to spend over $5k per person when visiting the USA in 2024 and 2025. • While Belgium, the Netherlands, and Luxembourg 🇧🇪 decreased -12% from last year of people willing to spend over $5k per person. • And Australia + New Zealand 🇦🇺 are the markets with the largest number of travelers (65% of respondents) willing to spend over $5K per person when visiting the USA in 2024 and 2025. These figures suggest that international travelers are willing to spend considerable amounts when visiting the USA, but here’s the big question: What are you doing to make sure these visitors spend more from their budget or stay longer at your destination in 2024 and 2025? Now is the time to rethink your strategies and create more meaningful connections with your key markets. Need insights on how to maximize this opportunity? Let’s chat! 💬 hashtag#TourismTrends hashtag#MarketInsights hashtag#VisitUSAParks hashtag#AGlobalPerspective hashtag#HerrmannGlobal
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It was a wonderful Travel and Tourism Research Association (TTRA) Greater Western Chapter conference in partnership with the One West Tourism Alliance. Together with Lucy Harbor we presented about the role of Western public lands and national parks for the domestic and global travel industry. Thanks to all the event organizers, especially Melyssa Reeves, CDME, Wendy Kheel and Anna Blount for building this great community. #storiesthatmatter #tourisminsights
Visiting National Parks on the East Coast means exploring the ancestral lands of many Indigenous tribes. Our guide on #VisitUSAParks helps you travel respectfully by learning about local cultures, participating mindfully, and supporting Indigenous communities. Explore with gratitude, practice Leave No Trace, and deepen your connection to these sacred spaces. 🔗 Read our guide to start your journey! https://lnkd.in/gNQprgX5 #IndigenousHeritage #LeaveNoTrace #HerrmannGlobal
Ready to Attract the Tourism You Want? 🛫 The latest data from the #VisitUSAParks survey reveals some insightful trends that can shape your destination strategy for 2024 and beyond. 🧭 📊 Market Insights: • Belgium, Netherlands, Luxemburg 🇧🇪, and Germany 🇩🇪 are still leading the pack with the longest stay intentions at 3 weeks. • UK 🇬🇧, France 🇫🇷, and Australia 🇦🇺 have maintained a consistent stay intention of over 2 weeks, similar to 2023. These figures confirm the established patterns of long-haul travelers visiting the USA, but here’s the big question: What are you changing to ensure these visitors spend more time and money at your destination in 2024 and 2025? Now is the time to rethink your strategies and create more meaningful connections with your key markets. Need insights on how to maximize this opportunity? Let’s chat! 💬 #TourismTrends #MarketInsights #VisitUSAParks #AGlobalPerspective #HerrmannGlobal
Digital vs. Traditional Marketing: Arizona’s Path to Becoming a Top Travel Destination Arizona, once considered a Tier 2 destination, faced a significant challenge: attracting first-time international visitors beyond the Grand Canyon. Historically reliant on traditional media and travel trade networks, only 7% to 32% of international travelers used pre-paid tour packages to explore the state. Recognizing a shift in traveler behavior, the Arizona Office of Tourism pivoted to direct-to-consumer online marketing. By targeting international travelers interested in responsible tourism, Arizona’s strategic shift paid off—securing a spot in the top 10 most visited states in 2023. Discover how digital marketing transformed Arizona's tourism landscape. Read our in-depth analysis in the latest White Paper: https://lnkd.in/dgyea_58 #TourismTrends #DigitalMarketing #TravelInsights #HerrmannGlobal
This week, Florian Herrmann reflects on key branding insights he picked up from the Arizona Governor's Conference on Tourism. Discover the three pillars that make a brand truly stand out: being true, meaningful, and distinctive. Whether you're a DMO, attraction, or business, ask yourself: Does your brand embody these qualities? 🌟 👉 Watch the video to learn how Herrmann Global applies these principles to help lesser-known destinations thrive. #WednesdayWisdom #BrandingInsights #HerrmannGlobal
🌍 Choosing the Right Safari Matters: Ethical Wildlife Encounters with Untraveled In today’s travel landscape, the importance of ethical tourism cannot be overstated, especially when it comes to wildlife encounters. At Untraveled, we’re passionate about offering journeys that not only inspire but also protect the delicate balance of nature. When planning your next safari, consider the impact of your choice. An ethical safari goes beyond breathtaking landscapes and wildlife sightings; it puts conservation and responsible tourism at the forefront. This means no interactions with the animals, complete transparency from the operators, and ensuring that local communities benefit from your visit. 🔍 What makes a safari ethical? ⁍ No animal riding (including elephants and camels) ⁍ Financial transparency from the operator ⁍ Hiring and supporting local guides and communities ⁍ Limiting group sizes to minimize environmental impact By choosing an ethical safari, you’re not just booking a trip; you’re contributing to the preservation of wildlife and their habitats. Learn more about how you can travel responsibly with Untraveled in our latest article: https://lnkd.in/gdfyiQvv #EthicalTravel #SustainableTourism #WildlifeConservation #TravelResponsibly #Untraveled #HerrmannGlobal