Hinterland of Things

🖤 We are thrilled to announce our partnership with ada - We share the belief that we learn and achieve more when we come together rather than going it alone. Both Hinterland and ada unite organizations and individuals from diverse sectors, industries, and roles to inspire, learn from, and support each other. 🚀 Our joint mission is to strengthen Germany as a hub of innovation. We offer our partner organizations a broad perspective, educate them on relevant technological developments, and help them sustainably implement what they’ve learned. 🎤 In the future, you’ll hear more about our collaborative activities and formats here. After all, growth rarely happens alone! We kicked off our partnership at Hinterland of Things Conference, where thought leaders like Dr. Miriam Meckel and Dr. Léa Steinacker took the stage for a deep dive into the transformative power of artificial intelligence. 🗯️ Their session, titled "How Artificial Intelligence Is Changing Everything," explored how AI is reshaping industries, driving transformation, and challenging traditional business models. The discussion was a highlight of the conference, offering valuable insights into the future of AI and its impact on the business world. Miriam Meckel emphasized the importance of distinguishing where AI can be effectively utilized and where human involvement remains essential, stating, “We need to ask ourselves what specific tasks AI can be used for and where humans are needed." Stay tuned for more exciting updates - We are already looking forward to #AdaLovelaceFestival in November! #adalearning #hinterlandofthings #futureinnovation #cooperation

🚀 In today's fast-paced business environment, ensuring employees are engaged is more than just a priority - it’s a game-changer. At the Hinterland of Things Conference, the panel "Enhancing Employee Engagement: The Intersection of Culture, Technology, and Leadership" brought together Martin Böhringer, Nina Koch, and Kerstin Hochmüller to dive deep into this topic. 🍻 Martin Böhringer pointed out that relevance is key. In an IT startup like Staffbase, using engagement platforms is a no-brainer. However, in other industries like manufacturing, retail, or healthcare, for example, you need a different approach. It's all about creating engagement and bringing people together. And sometimes that means offering perks like free beer to get everyone on board! 🤝 Overall, the panelists agreed that employee engagement is vital for productivity, innovation, and overall business success. It requires a combination of relevant tools, a supportive culture, and effective leadership. Engaging employees goes beyond just the tools and perks - it’s about building a workplace where everyone feels connected and invested in the company's mission. ❓ How well are your tools integrated into your daily workflows, and what strategies do you use to boost acceptance and engagement? 📺 Let’s learn from these experts and step up our employee engagement game by watching the entire panel discussion on our YouTube channel for more insights and inspiration! 📅 Mark Your Calendars for June 5, 2025! Pre-register now to stay updated: https://hubs.ly/Q02Cd9v_0 #hinterland24 #hinterlandofthings #startup #tech #innovation #foundersfoundation #techconference

💫 At this year's Hinterland of Things Conference, Frauke von Polier shared some game-changing insights during the panel "How to Find the Workforce of the Future and Build a Modern Company Culture". Together with Dr. Annika von Mutius, Co-Founder & CEO of Empion, they explored strategies for attracting, nurturing, and retaining the talent needed to thrive in the modern business landscape. ✍️ The big key takeaway? Don't fear job changes. They should be seen as opportunities rather than threats. By having holistic talks about employability, companies can create a comprehensive understanding of an employee's career path while addressing current needs. This approach builds a supportive company culture where employees feel valued. It boosts morale and ensures businesses have a dedicated, future-ready team. 💭 And always remember: there is no one-size-fits-all solution that tackles today's challenges. Rather, with a "People First" focus and clear communication, much more can be achieved. Thank you Frauke and Annika, for sharing your inspiring thoughts during #Hinterland24! 📺 Looking for insights on job market realities and creating a healthy work culture? Check out the full panel for valuable tips. YouTube Link is in comments – don’t miss out! 📅 Mark Your Calendars for June 5, 2025! Pre-register now to stay updated: https://hubs.ly/Q02Cd9v_0 👉 Catch more insights from #Hinterland24 while following our newsfeed. #hinterland24 #hinterlandofthings #culture #startup #innovation #bielefeld 

📎 At #Hinterland24, we dove deep into the transformative power of AI, and it's clear that the future of work is being redefined in real-time. The recent article by Sifted, "Future of work & productivity (2024) - The AI bots are coming," captures this shift perfectly, highlighting how businesses are navigating a new landscape of productivity and employee engagement. ⭐️ From the rise of GenAI to the ongoing debate about the four-day workweek, the workplace is evolving faster than ever. Companies are grappling with harnessing AI effectively while keeping their teams engaged and motivated. According to Sifted, only 31% of employees feel energized about their work, and many consider a change. This underscores the importance of innovative talent strategies and the need to adapt to new technologies. 📣 As we reflect on the insights from #Hinterland24, it's clear that AI isn't just a buzzword - it's a catalyst for change. Check out our slideshow, these numbers provide a concise overview of the current trends and challenges. 🗯️ How is your company preparing for this shift? Let's continue the conversation! #AI #futureofwork #productivity #innovation #hinterlandofthings 

🗯️ "AI won't replace you, but a person using AI will." Dr. Miriam Meckel, CEO of ada Learning, shared valuable insights on leveraging AI to innovate traditional industries, drawing from her extensive experience in media, technology, and business. Her insights on using AI to improve and innovate traditional industries were especially valuable for those looking to stay competitive in a changing market. 🎤 At #Hinterland24, we were thrilled to host an insightful panel discussion titled "How Artificial Intelligence is Changing Everything... and the Benefits for Traditional Companies," featuring Dr. Miriam Meckel and Dr. Léa Steinacker, moderated by Uwe Jean Heuser from DIE ZEIT. 🛸 This panel underscored the importance of embracing AI not just as a tool but as a strategic partner in business transformation. As Miriam highlighted, companies that integrate AI into their operations can unlock new efficiencies, drive innovation, and stay ahead of the competition. The discussion also delved into practical benefits, such as enhanced customer experiences and streamlined decision-making processes. 📎 If you missed the session, a replay is available. Stay tuned for more highlights from #Hinterland24, and mark your calendar for next year’s conference on June 5, 2025! Pre-register now to stay updated: https://hubs.ly/Q02Cd9v_0 #hinterland24 #miriammeckel #hinterlandofthings #AI #techinnovation #conference 

🌿 As we wrap up #Hinterland24, we are grateful for the support from our nature partner green account. Together we strongly believe that fostering innovation goes hand in hand with preserving our planet. This year, the existing Hinterland biotop was expanded to create even more space for flora and fauna in OWL. Their commitment helped us expand it to 3,850 sqm! Huge thanks to Trutz von der Trenck, Dr. Johann Meyer zu Bentrup, and Max-Kasper von Sandrart for your amazing support! 💚 The idea behind the Hinterland biotope was as simple as impactful: why not invest in local nature restoration right in our backyard? From this vision, the Hinterland biotope was born, creating a natural space in #Bielefeld. By planting orchard meadows, hedgerows, and reforesting, we've created habitats for a variety of animal and plant species. 🌎 From reducing waste to promoting eco-friendly practices, every step we take is towards making a positive impact on the environment. By offsetting our carbon emissions, we’re not just talking about change – we’re making it happen. Let’s continue to innovate and inspire, all while taking care of our planet. Together, we can make a difference. 💭 Do you want to learn more about green account, their vision, and nature projects? Head this way: https://lnkd.in/epQtWYcq 📅 Mark Your Calendars for June 5, 2025! Pre-register now to stay updated: https://hubs.ly/Q02Cd9v_0 #hinterlandbiotop #greenaccount #bielefeld #startup #sustainability #green #nature 

💰 From the right idea to finance questions: starting a business is a journey full of challenges. Unicorn and serial founder Hakan Koç founded AUTO1 Group, a trading platform for used cars. How did he come up with the idea? He had poor customer experiences when buying and selling cars and knew it could be done better. And the idea of online car-buying was a success: the market and potential are gigantic. 🌟 Start-up stories like this prove that sometimes it's the simple ideas that could grow into a company with unicorn status. It’s a no-brainer we highlight stories like these at Hinterland of Things, because they show that success emerges, especially in a competitive world, where talented teams bring a shared vision to life. In his Fireside Chat titled "Beyond Success: How to Develop Disruptive Business Models," Hakan explored the principles and strategies behind creating business models that not only succeed but also redefine industries. 💡Hakan's most important tip: Solve problems from your own daily life. When you choose a topic that matters to you, you're more motivated and have a better understanding of the needs and challenges of your target audience. Thank you, Hakan, for sharing your experiences and visions with us at the Hinterland of Things. 📺 Missed the keynote? Don't worry. The entire session is available for replay, and it's packed with valuable insights. Link in the comments. 👉 Catch more insight highlights from #Hinterland24 in our newsfeed! 📅 Mark Your Calendars for June 5, 2025! Pre-register now to stay updated: https://hubs.ly/Q02Cd9v_0 #hinterland24 #hinterlandofthings #unicorn #techinnovation #startups #innovation #foundersfoundation #tech #conference

📎 5 Key Takeaways from #Hinterland24 - the conference was a hub of innovation and insight, exploring topics from digital transformation to the future of work and the impact of climate tech. We had the privilege of hearing from some of the brightest minds in the industry. ⭐ Here are five memorable quotes from the conference highlighting the key themes and discussions. Scroll through our slide show to discover five standout quotes. Shoutout to Dr. Miriam Meckel, Andreas Sennheiser, Verena Pausder, Jan-Hendrik Goldbeck and Fredrik Harkort for being part of #Hinterland24. #Hinterland25 will take place on June 5, 2025 - don't miss out on news and sign up here: https://hubs.ly/Q02Cd9v_0 #hinterland24 #leadership #innovation #gobeyond #hinterlandofthings 

🖤 This year, the Hinterland of Things conference once again brought together the leading minds of the German tech scene with entrepreneurs and decision-makers from German SMEs. And without her, Hinterland of Things wouldn't be the same: Verena Pausder. 🔥 She’s leading change from every angle - whether it’s through her role as executive chairwoman of the board from Startup-Verband, her Fast & Curious Podcast, co-founding FC Viktoria Berlin, or championing women's empowerment. With a dynamic presence in the startup scene and her creativity and vision she shows how we can tackle digital challenges with innovative thinking. Simply put, Verena Pausder perfectly embodies the spirit of Hinterland. 🚀 At #Hinterland24 she delved into the future of the German startup ecosystem with host Janna Linke. She explored the promising future of the German startup ecosystem and discussed actionable strategies to achieve its ambitious goals. Verena's vision is clear: by uniting the strengths of research, industry, and entrepreneurial spirit, Germany can lead in innovation and economic growth. She emphasized the immense value of fostering a vibrant startup culture in #Bielefeld and beyond. For her, investing in the Hinterland is truly rewarding as it stands at the forefront of innovation – and this isn’t just hometown pride talking! ;) 📺 Curious about how Germany can become the next startup nation? Dive into this engaging fireside chat from #Hinterland24 with Verena Pausder and Janna Linke and check out the full panel on YouTube for more inspiring thoughts. Link in the comments. 👉 Catch more insight highlights from #Hinterland24 in our newsfeed! 📅 Mark Your Calendars for June 5, 2025! Pre-register now to stay updated: https://hubs.ly/Q02Cd9v_0 #hinterland24 #hinterlandofthings #startup #tech #innovation #foundersfoundation #techconferece

📣 As we continue our Deep Dive into the Hinterland of Things Conference, let's recap the exciting panels that shed light on the 2024 venture capital landscape. We're focusing on two standout sessions from the Hinterland Stage and the Founders Stage, where industry leaders shared their insights on early-stage investing and market dynamics. ⚡️At the Hinterland Stage, the first panel "Inside the 2024 Venture Capital Landscape," hosted by Nadine Schimroszik, features some of the most influential voices in venture capital like Marie-Helene AMETSREITER, Carsten Gjoertler Salling, and Florian Heinemann. Together, they explore the current landscape and trends, offering invaluable perspectives for investors and entrepreneurs alike. ⭐️ On the Founders Stage, the panel "State of the Market: New Dynamics in Early-Stage Investing" featured Rouven Dresselhaus, Jan Lozek, and Eva-Valérie Gfrerer. They provided insights on supporting diverse founders and fostering inclusive innovation. These experts delve into the shifts and trends reshaping early-stage investment, offering a comprehensive overview of the new market dynamics entrepreneurs need to navigate. 📎 Stay tuned for more recaps and deep dives into the Hinterland of Things Conference. Don't miss out on #Hinterland25 news and sign up here: https://hubs.ly/Q02Cdc-M0 #hinterland24 #hinterlandofthings #bielefeld #techconference #foundersfounfation