Hopmann Marketing Analytics GmbH

📊 Datenanalysen mit #Tableau im Zeichen der Bildung 🎓 Letzte Woche hatten wir die spannende Aufgabe, eine Tableau-Schulung für die LHM Services GmbH durchzuführen – ein Unternehmen, das als Tochter der Landeshauptstadt München über 1.000 Bildungs-, Betreuungs- und Sporteinrichtungen in allen Fragen rund um Informations- und Kommunikationstechnik unterstützt 🌐 Die Dienstleistungen der LHM Services GmbH ermöglichen 200.000 Schüler:innen und Kindern eine zukunftsfähige (digitale) Bildung. Da auch unsere tägliche Arbeit ganz im Zeichen von Digitalisierung und Zukunftstechnologien steht, haben wir uns ganz besonders gefreut, diese Schulung für LHM-S umzusetzen. Tableau ist ein wichtiges Tool für Datenanalysen und Datenvisualisierungen und ist aus dem Arbeitsalltag vieler moderner Unternehmen nicht mehr wegzudenken. Unsere Schulung war ganz individuell auf die Bedürfnisse von LHM-S zugeschnitten und vermittelte den Teilnehmer:innen wichtige Fähigkeiten zur Nutzung von Tableau, darunter:  🔷 Einführung in Tableau 🔷 Berechnete Felder & Funktionen, Filter & Parameter 🔷 Visualisierungs-Typen und Darstellungsoptionen 🔷 Formatierungen in Visualisierungen und Tooltips 🔷 Erstellen von Dashboards, Dashboard-Aktionen & Container u.v.m. Unser Ziel war es, die Teilnehmer:innen zu befähigen, ihre Daten effizient zu analysieren und visuell ansprechend zu präsentieren 🎯 Wir freuen uns darauf, dass die Teilnehmer:innen das Gelernte nun erfolgreich anwenden und dass wir weiterhin den digitalen Bildungsweg der Landeshauptstadt München unterstützen dürfen! An dieser Stelle ein ganz herzliches Dankeschön an unsere wunderbare Trainerin Marilena Hohm für die Vorbereitung und Durchführung der Schulung sowie an Christian Voß für das Vertrauen und die großartige Zusammenarbeit im Vorfeld und während des Trainings! ➡️ Möchten auch Sie Ihr Team in der Datenanalyse und -visualisierung weiterbringen? Wir bieten maßgeschneiderte Schulungen für verschiedenste Branchen an. Melden Sie sich gerne bei uns, um mehr zu erfahren:  https://lnkd.in/eGe-VgXU #Tableau #Datenvisualisierung #Datenanalyse #Schulung #DigitaleBildung #LHMS #München #HMAAcademy

Wir freuen uns sehr über das wunderbare Feedback zu unserer #Tableau Schulung 🎓 Herzlichen Dank Christian Voß dafür und für die tolle Zusammenarbeit in der Vorbereitung und während der Schulung. Es hat wirklich Spaß gemacht! Und natürlich auch ein ganz besonderes Dankeschön an unsere wunderbare Trainerin Marilena Hohm für ihren Einsatz 🚀

🏒 Some of our team got the chance to see an exciting ice hockey game on the weekend: Red Bull München vs. Düsseldorfer EG. Even though our home team Munich lost with 1:2, it was still an awesome game, a lot of fun and a great atmosphere in the arena. Dr. Ioanna Kakoulidou Marilena Hohm Laura Vaida Utku Atay won the first prize in the Data Innovation, and the ice hockey ticket was their very well deserved reward. Fitting that their innovation concept was about "Data and Sports" 😊📊 #DataInnovation #Eishockey #IceHockey #SportsAndData #EHCRedBullMünchen #DüsseldorferEG #TeamEvent #InnovationInSports #Analytics #DataScience #WinningTeam #Munich #SportsAnalytics #GreatAtmosphere

💻 We are hiring: Senior Business Analyst (m/f/d) at Hopmann Marketing Analytics 🪄 Are you keen on making an impact through data-driven solutions in your day to day work? Join our team as a Senior Business Analyst and help bridge strategy, business, product and IT for well-known clients across industries! As part of our team, you'll analyze and optimize business processes, playing a key role in driving digital transformation. What we offer: ✅ Exciting projects with top clients ✅ Flexible and hybrid work (offices in Munich and Schliersee) ✅ A dynamic, collaborative environment with a great and supportive team ✅ Continuous learning & development ✅ Perks like a company pension plan, gym discounts and many more 👉 More details and a link to the online application form: https://lnkd.in/efDqbtqB If you have specific questions, please feel also free to reach out to Marko Gross directly. #BusinessAnalyst #SeniorBusinessAnalyst #Careers #Career #Job #Hiring #DataDriven #Consulting #Munich #Schliersee

Start your week right 🤩 When your colleagues travel to Italy for the long weekend and bring some tasty specialties for the team 🧀 All served on our nice Hopmann wooden board of course 😉 Thank you Ekaterina Bulaeva and have a great start to the week everyone.

🌟 Exciting addition to our team! Welcome, Katja Bulaeva! We are very happy to welcome Ekaterina Bulaeva to our Hopmann team as a Data Visualization Specialist! With a master’s degree in economics, a background in data science and a broad range of experience across different industries, Katja has a real talent for turning complex business challenges into clear, data-driven solutions 📈 Her passion for analyzing data and building insightful dashboards and reports will help us continue providing our clients with the valuable insights they need to make smarter decisions. In her free time, Katja loves baking and enjoys family walks with her dog around the beautiful Munich area. 🐾🍰 Welcome, Katja! We are excited to have you on board and are looking forward to working with you. 🎉 #Welcome #TeamGrowth #DataVisualization #DataAnalytics #DataDrivenMarketing #HopmannDDM #DataDriven

🔄 Have you heard of Lifecycle Marketing yet? In our customer-centric world, simply acquiring new customers isn’t enough. The challenge – and opportunity – lies in nurturing relationships throughout the entire customer lifecycle. 🌱 However, only 44% of all Marketeers use lifecycle emails to activate, engage and retain customers. At the same time, 34% of marketers need to boost customer retention, but it’s not considered an important KPI (yet). These are the latest results of a study conducted by the Email Marketing Platform Litmus. Lifecycle Marketing focuses on engaging customers at every stage of their journey, from awareness to advocacy. It’s all about providing the right message, at the right time, through the right channel, to the exact person you want to connect with. Some key benefits of a Lifecycle Marketing approach: ✅ Personalized Experiences: Tailor your messaging to meet the unique needs of each customer based on where they are in their journey. ✅ Increased Customer Retention: Building meaningful relationships over time improves customer loyalty and lifetime value. ✅ Better #ROI: Engaging with existing customers is often more cost-effective than acquiring new ones, making your Marketing more efficient. ✅ Stronger Advocacy: Happy customers can become brand advocates, helping you grow organically through referrals and word-of-mouth. To succeed, Marketeers need to leverage data-driven strategies, automation, and data analytics to stay connected with their audience at every touchpoint. Find out more about Data Driven Marketing here: https://lnkd.in/eYWXYeA8 Read the full study here: https://lnkd.in/exx8RhZC #MarketingStrategy #CustomerJourney #LifecycleMarketing #CustomerRetention #CustomerEngagement #DataDrivenMarketing #DDM #HopmannDDM

🎉 An unforgettable evening at Oktoberfest 2024 🎡 Our recent team event at the Munich Oktoberfest was an experience to remember! In the cozy "Boandlkramerei" tent on the Oide Wiesn, we laughed, danced, and enjoyed traditional Bavarian live music – all accompanied by delicious food and the famous Oktoberfest beer. 🍺🎵 It was a fantastic way to bond as a team outside the office! 💙✨ ➡️ Read more about it in our latest blog post! https://lnkd.in/eDnxDSMJ #Oktoberfest #Octoberfest #Oktoberfest2024 #Octoberfest2024 #TeamEvent #OidnWiesn #Boandlkramerei #TeamBonding #Tradition #Munich #TeamCulture #WorkLifeBalance

🛒 Are you maximizing your Multi-Channel Strategy yet? A recent study by Nift revealed some eye-opening trends that Direct-to-Consumer (DTC) and retail brands should be aware of: 💡 Channel Utilization: Marketers are spreading their Marketing efforts across an average of 8.5 channels, but only 54% know which channels are driving the best results. 💡 First-Party Data Gap: While 89% of marketers want to rely on first-party data, only 40% believe they have enough. 💡 Multi-Channel Success: Brands leveraging more than channels see higher #ROAS (Return on ad spend). This shows that multi-channel approaches are paying off. 💡 Trending Channels: Marketers are exploring more and more a variety of alternative channels like email marketing, referrals, Amazon PPC, TikTok, Influencer Marketing, Pinterest or Snapchat. 📈 It’s more important than ever to focus on channel performance, first-party data, and multi-channel strategies to drive success. If you need help measuring attribution through your multi-channel landscape, we are here for you 😊 Details on the study: https://lnkd.in/eCEb8avf #MarketingStrategy #MultiChannelMarketing #FirstPartyData #DigitalMarketing #ROAS #EmergingTrends #MultiChannel #ECommerce #Retail #DTC #B2C #DataAnalytics #MarketingDataAnalytics

🔭 Was sind die Marketing Trends 2025? Diese Frage hat die marketing-BÖRSE GmbH im August über 1.700 Marketing-Verantwortlichen im deutschsprachigen Raum gestellt. Auch wir haben an der Umfrage teilgenommen. Jetzt wurde die große Trend-Studie veröffentlicht. Die Top 10 Themen können Sie der Slideshow entnehmen. Weitere spannende Zahlen finden Sie hier: https://lnkd.in/e_yv64cH P. S. Wir können zu vielen dieser Trends unterstützen: Customer Experience, Künstliche Intelligenz, Personalisierung, Marketing Mix Modelling, Influencer & Co. Melden Sie sich gerne bei Bedarf: https://lnkd.in/e6CeD9yu #MarketingTrends #Trends #AI #ArtificialIntelligence #KI #KünstlicheIntelligenz #Personalisierung #CX #CustomerExperience #MarketingMixModelling #MMM #MediaMixModelling