Hotwire

How well does your team tell data stories?  The way Data & Analytics are shared tell stakeholders a tale about your team's analytics maturity. More mature teams can bring people on the journey with them. And that matters! If you want to broaden accessibility, then tailor insights to business objectives and make sure you create a richer environment for decision-making. The result will be a culture of benefit led storytelling, where every data point is a human insight.    Find out how your team rates with this quick survey – and grab your personalised report. https://lnkd.in/eQANfYuH   #data #analytics #marketing #innovation #tech #report #insights #storytelling 

Is your team equipped to deliver for the complexity of today’s campaigns?    The variety of data sources, and volume of data, that PR and Comms teams tap into shapes the scope and granularity of their insights. So it makes sense that a more diverse set of sources will offer teams deeper, more multi-dimensional views.     Identify your team’s strengths and weaknesses -and learn how to elevate their Data & Analytics maturity to drive success. Simply answer our 9 question survey for your free, personalized report. ➡️ https://lnkd.in/eQANfYuH ⬅️   #data #analytics #pr #communications #innovation #tech #report #insights 

How often do your team gather data?     Frequency is an important marker of their data and analytics maturity. Is yours intermittent and undefined– or more like streamlined real-time collection?    Teams that harness real-time data consistently achieve higher outcomes. Take the 9 question survey now to discover where your team ranks. 🚨 Take the survey here: https://lnkd.in/eQANfYuH 🚨  #data #analytics #pr #communications #innovation #tech #insights #growth

 Take our Benchmarking Survey to assess your team’s Data & Analytics maturity.     This fast, 9-question assessment will provide you with a personalized report. Inside, you’ll  uncover your maturity score, your place on the maturity curve, and your standing  across four analytics dimensions.    ➡️ https://lnkd.in/eQANfYuH ⬅️ #data #analytics #pr #communications #marketing  #innovation #tech #report #insights 

AI chatbots currently operate as black boxes, leaving companies blind to their brand's visibility and positioning. They lack insights into product mentions, brand positioning, context, and even discussions about leadership, impacting recruitment and sales. The solution is to create transparency through GAIO.tech. ✔️Discover types of questions asked, key themes, and sources of answers ✔️Get data to strategize across sales, marketing, communications, and HR. ✔️Use insights to influence AI chatbot responses - and shape future impact. ✔️Take back your narrative; and ✔️ Transform your brand's presence in the AI landscape. Book a demo today https://lnkd.in/gRgWFBwU #AI #GAIO #BrandVisibility #MarketingStrategy #HotwireAI

AI recommendations influence brand reputation and buying decisions, every day. Do you know what AI chatbots are saying about your brand? Hotwire's GAIO.tech will give you insights into brand reputation and influence from AI chatbots like ChatGPT, Claude, Gemini, and Perplexity. Unlike SEO, which focuses on keywords and backlinks, GAIO.tech uses Generative Artificial Intelligence Optimization (GAIO) to analyze brand mentions on AI chatbots. It identifies prominent answers and sources, recognizing prioritized media outlets, channels, and influencers. It will help you use AI to achieve your marketing and communication goals. GAIO.tech is available now for Hotwire clients. Book a demo today! https://lnkd.in/gRgWFBwU #AI #GAIO #BrandReputation #MarketingInnovation #AIChatbots #HotwireAI

The first half of 2024 really flew by! As we wrap up the Hotwire Fiscal Year this week, it's wild to reflect on the flurry of key events our clients had in 2024 at #NRF, #RSA, and the #Indy500 showcasing innovative and complex technology solutions they provide their customers! Interestingly Steve McDowell had been at each of these key moments to engage for some insightful discussions with our client execs at Sony Semicon | AITRIOS (global), OpenText, Palo Alto Networks, Delinea, Elastic and NTT DATA over the past 6 months. Looking at the collection of Forbes articles recapping some of those key moments for our clients, it's exciting to look forward to what FY25 will bring for the next fiscal year.

Benchmark your brand’s visibility against competitors in AI Chatbots. See how you stack up with Hotwire's GAIO.tech - the first tool for AI chatbot analysis. Unlike SEO, our GAIO tech helps you track and influence brand mentions in AI responses. So you can see how your brand shows up against your competitors. Then adjust your strategy to boost brand visibility. GAIO.tech is available now for Hotwire clients. Book a demo today! https://lnkd.in/gRgWFBwU #GenAI #GAIO #BrandOptimization #innovation #tech #AI #brand

Let's tell even more, human stories of tech. 📢  We're proud to bring you Flip the Focus, a podcast series created to amplify the voices of female Funders, Founders and Fearless Leaders in tech. Created by our Hotwire Australia team, it's hosted by Creative Director, Jen Dobbie. 🧠 We start the series with a hat trick - Founder, Funder and Fearless Leader, Noga Edelstein. Noga co-founded on-demand home services startup, UrbanYou, which she scaled rapidly, and successfully exited via trade sale. She’s now an investor, advisor; and Venture Partner supporting women-led businesses, even serving on the Board of SBE Australia. (Which boasts an impressive track record of 85% of alum going on to raise capital.) 💰 🗣️ In Noga's words, “we’re helping very small numbers of women, and have yet to make a dent in the overall system. This is not a women’s issue. This is a systems issue.” 🎤  🎧 Listen to the full episode, and let’s flip the focus, together! ➡️ https://lnkd.in/grWWenjG ⬅️ #creativity #content #womeninbusiness #tech #funding #founders #femalefounders #innovation 

What an incredible time co-hosting the DG-PR X Hotwire Happy Hour at the Collision Conf in Toronto yesterday! With Dan Gamble, Founder and CEO of DG-PR, and our own Laura Macdonald, Chief Growth Officer at Hotwire, co-hosting the event, we enjoyed the company of great minds like Sandy Ono, EVP and CMO at Open Text, our admired Hotwire client. It was a pleasure to connect with so many innovative professionals. Thank you to everyone who joined us and made the evening so memorable. Looking forward to continuing these conversations and collaborations! #CollisionConf #Networking #Toronto #Innovation #TechCommunity #HappyHour