HUGO BOSS

Earlier today, we published our Full Year 2024 Results. Despite external headwinds, we continued our growth trajectory, hitting record sales of EUR 4.3 billion. This success underscores the increased relevance of our brands BOSS and HUGO.  A few highlights from the release: ◾ Currency-adjusted Group sales up 3% to a record EUR 4.3 billion as we capitalized on key growth opportunities across brands, products, and omnichannel  ◾ EBIT totals EUR 361 million, supported by an accelerated focus on cost efficiency  ◾ Increased dividend of EUR 1.40 per share for 2024 reflects confidence in ongoing robust cash-flow generation    In 2025, we will sharpen our focus even more on delivering profitability improvements. We will continue to balance strategic investments and cost efficiency to strengthen the important foundation for our long-term success at HUGO BOSS.    Curious to learn more? Our 2024 Annual Report is out now with the motto “FOCUS,” highlighting our commitment to the game-changing initiatives of 2024.    Take a deep dive into our Annual Report: on.hugoboss.com/AR24   #earnings  

Happy #InternationalWomensDay! We are excited to align with the International Women’s Day Organization to #AccelerateAction 💪 Women make up 63% of the workforce at HUGO BOSS, and we aim to nurture and empower their talents. With this year’s focus on taking swift and decisive steps to achieve gender equality, our priority is to drive gender parity at all levels within the company. One way we are doing this is with our “SHE BOSS” leadership program. It provides ongoing coaching and networking opportunities to elevate women to leadership positions. We also have a Fair Pay Commitment, which emphasizes Equal Pay as a strategic priority to advance gender equality. When everyone has a seat at the table, we can create a world where all voices are heard! Join the conversation and share how you help to Accelerate Action for women in the workplace. 🚀 #IWD2025 #insideHUGOBOSS

HUGO redefines tailoring with its new Spring/Summer 2025 campaign and its new HUGO FORWARD tailored pieces.  The HUGO FORWARD platform showcases the brand’s innovative approach to design and presents the first-ever suiting separates crafted with HeiQ AeoniQ™, a groundbreaking plant-based cellulose yarn.  Chapter 1 of the campaign features versatile pieces that can be mixed and matched. The menswear selection includes a single-breasted blazer, casual jacket, and trousers; while the womenswear collection features a sleek white three-piece suit. Explore the full press release here: on.hugoboss.com/HFC1. Stay tuned for the Fall/Winter drop of Chapter 2! #HUGOYourWay

We are excited to share that BOSS is the Presenting Partner for the all-new Art Basel Awards!    This partnership honors innovative artists and key contributors driving cultural change. As we celebrate 30 years of arts sponsorship this year at HUGO BOSS, we're thrilled to deepen our connection with contemporary art and culture.     Learn more about our collaboration with Art Basel in the press release: on.hugoboss.com/ABA

This year at HUGO BOSS, we say “Love is Sweet!” 🍬 Our annual Valentine’s Day pop-up returned to our headquarters, curated once again by the Employee Experience Team.     We invited our colleagues to collect a ‘Sweet Pass’ — a small gift that included their Polaroid picture, a candy bar bag, and a Valentine's card — to spread some sweet feelings among our colleagues at the office, and with their loved ones at home.     The spirit of sharing and kindness was everywhere, as these initiatives reminded us that every day is an opportunity to share love with others. To our employees and our global LinkedIn community, we wish you a Happy #ValentinesDay together with your loved ones! #insideHUGOBOSS 

Ever wondered what a day as an intern is like at HUGO BOSS? Get an exclusive sneak peek!    Our “Day in the Life” video series puts the spotlight on our Young Talents who share their fresh perspectives and unique experiences at HUGO BOSS. Meet Luce, our Global Product Management intern, for a day in our office in Ticino.    Check out her full video on our YouTube channel, and explore more exclusive HUGO BOSS content. Subscribe now: on.hugoboss.com/HBYT- #insideHUGOBOSS

Beckham. BOSS. ONE name says it all.    David Beckham stars in our newly launched BOSS ONE Bodywear, the next milestone in our strategic partnership and our boldest move to date.    The collection showcases our dedication to style and excellence, featuring beautifully made, premium-quality men's underwear essentials — including trunks, briefs, tank tops, and T-shirts — in minimalist black and white. The campaign, directed by the legendary fashion photography duo Mert and Marcus, will captivate audiences with clips appearing in cinemas and on streaming platforms like Amazon Prime and Netflix.  Explore the BOSS ONE Bodywear collection on boss.com, at BOSS stores globally, and through selected wholesalers, available from February 1. Learn more about this exciting launch here: on.hugoboss.com/ONE- #BeYourOwnBOSS 

This year marks 50 years of sports sponsorship at HUGO BOSS — and we kick-started the celebrations at the iconic Hahnenkamm races in Kitzbühel, Austria. ⛷️    BOSS returned to the prestigious event — celebrating its 85th anniversary this year — as Presenting Partner. Our bold branding ran from the starters hut through the finish line, as well as the grandstand and the event area.    The atmosphere in Kitzbühel was thrilling and charged as the elite athletes skied down the Streif, the most challenging downhill slope in the world!     #BeYourOwnBOSS #HKR #HKR2025 

We are committed to being Sustainable Throughout — and we have made significant strides in this area over the past year.     We kicked off our traceability initiative with the future goal of giving our customers the ability to track the journey of a product through every stage of the supply chain. Then, in 2024, we introduced TrusTrace — a platform which enables complete upstream traceability from raw materials to finished products. Our dedicated team has already onboarded suppliers representing 80% of our production volume, and we aim to reach 99% by the end of 2025.    Find out more about our traceability mission in this video, featuring our Vice President Business Operations Excellence, Sebastian Berg.   #insideHUGOBOSS 

We are kicking off the year with exciting news: HUGO BOSS is now a #GreatPlacetoWork in 21 countries! ⭐     Thanks to feedback from over 14,600 employees, we're making HUGO BOSS better every day. This award shows our commitment to a fun, open, and inclusive workplace — and a certified Great Place To Work in Germany, Canada, China, UK, Brazil, Sweden, Italy, and more!     A big thank you to everyone who makes HUGO BOSS a fantastic place to work! Watch the video from Jochen Eckhold, our Senior Vice President of Global HR, where he shares his excitement about this award and our team's amazing work. #insideHUGOBOSS